The news for the 2013 San Diego Comic Con LEGO Super Heroes minifigures doesn’t end even after a month of the end of the event. You may remember that there was some controversy a week back about some of the attendees who insisted that the giveaway was rigged. Well, that didn’t stop a seller by the name of cohens714 on eBay of getting a hold of all four minifigures and having an auction for them and it was sold for $3999.00. What’s interesting is that the seller has relisted a similar auction going with a starting bid of $2999.00. This is somewhat suspicious because either he didn’t really “sell” the minifigures for $4000 and made a fake account to “buy” it out or he has multiples of each of the Super Heroes minifigures. If he does have multiples of the them, how did he get that many? What do you think actually happened and would you put down $4000 to buy these minifigures?
This whole week, I’ve been following FBTB’s discussion about the LEGO exclusive minifigure giveaways at the 2013 San Diego Comic Con. To give you a backstory of the situation, there were individuals who thought that the whole giveaway was rigged. There were attendees who noticed various things that the LEGO staff was doing that was suspicious and made it seem that the giveaway was not a legitimate giveaway such as staff giving people raffle tickets from the bags while having the “winning” tickets in their hands already for when kids go by. Also, people claim that the staff already knew the winning raffle ticket numbers before they were handed out. An attendee also listed more things that made it seem like the raffle was fixed. As a result, a LEGO public relations person has responded to the accusations that the attendees brought up:
Regarding the SDCC minifigure raffle, we can assure you that, contrary to the speculation, the giveaway was in no way rigged or predetermined. After several years at SDCC where minifigure giveaways have left room for improvement, we did implement a new system this year, which was then adapted at the request of the SDCC organizers. Many of the things that are being discussed online about the manner in which we conducted the raffle are not based in fact.
We acknowledge and regret that there were crowd control issues on Thursday, but those were rectified, and the new process for the raffle ran smoothly for the remainder of the show. We did not distribute specific tickets to specific consumers, nor did we favor children over adults. The raffle was managed randomly in an attempt to be as equitable as possible so that the largest possible audience at the show had a fair chance to win. We are unable to control who wins, and we have no interest in a pre-determined outcome. Our goal is to offer a limited edition collectible to as many fans as possible in a fair and equitable manner. Given the nature of a limited edition giveaway, we understand that fans may be disappointed with the results. We are equally disappointed that there is an audience who receive limited edition figures and then sell them at a premium online; this is not in our interest, nor is it the intention of our activity at SDCC.
It is unfortunate that fan disappointment is manifesting in a proliferation of misinformation about our intentions and/or the manner in which we conducted the raffle. We have worked hard over the years to improve our SDCC raffles and we always seek to learn by doing. As we consider future plans, we will carefully review this year’s experience and the valuable feedback that our fan community shares, in order to continuously deliver a positive brand experience.
From my personal experience, I was also one of the attendees who got in line for a chance to win one of these minifigures. Fortunately for me, I got lucky and won the Spider-Man minifig on the second day. Maybe I wasn’t paying attention that well to the employees but, I didn’t really “see” anything fishy going on. I didn’t ask for the guy to give me a ticket out of the bag or any other special requests. I just went up to him and two seconds later, I was done. Let’s keep in mind that LEGO wasn’t obligated to do any giveaways at this year’s SDCC. They were doing the raffle to provide a good experience for the attendees. I didn’t really mind that I stood in line for 2 hours for a chance to get a minifigure. I actually met some nice people while standing in line and that was part of the experience of attending a convention. If I didn’t get a minifigure, I wouldn’t be bothered by it that much. For individuals to bring up accusations like this could bring some major backlash for future LEGO related events such as the company stopping giveaways altogether and nobody is happy. We’ll see what happens now because the 2013 New York Comic Con is coming up pretty fast here in the next couple of months.
**LEGO response via FBTB.**
There are a couple of “new” LEGO Marvel Super Heroes Video Game screenshots of some more of characters that will be in the game. Why did I put new in quotes? It’s because if you were at the LEGO Marvel panel at the 2013 San Diego Comic Con, you’ve probably already seen these shots from the character reveal and gameplay. For the individuals who didn’t get to see the panel, TT Games has released some screenshots of Wolverine, Jean Grey, Silver Samurai, and Viper. All four characters are available as playable characters. Also, don’t forget there is still time to pre-order the game from Walmart and get the Iron Patriot minifigure and the Gun Mounting System (30168). If you’re across the pond in the UK, the minifigure is available through Amazon.co.uk. LEGO Marvel Super Heroes will be released on October 22 here and November 15 in the UK.
**Via Brick Fanatics**
You may have heard by now but there was a mysterious Azog given away randomly at this year’s San Diego Comic Con. Nobody knew when it was given away since it was just handed out by casual clothed employees. Only 100 of Azog was given out and the exclusiveness of it has driven the prices on the minifigure to unheard of amounts on eBay.
As of this writing, there are at least $13,000 worth of Azog minifigures that have already been sold on eBay, including one that sold for $299.95 which is a steal compared to the others. Although another fairly exclusive minifigure have been going for a lot, Mr. Gold, none have match the highest Azog minifigure at $1750. For the completists, this amount is most likely unattainable and their collection will now have a blemish. The difference is that there are 5000 Mr. Gold minifigures compared to only 100 of Azog.
The question is, who is to blame for the absurd amounts that they’re going for? Is it LEGO’s fault for giving out the exclusively exclusive Azog and limiting them to 100 and only attendees had a chance to get it or is it the sellers greediness that has made the prices so inflated?
Some may say that the blame goes to LEGO because they gave it out to random attendees and the people who couldn’t go will never have a chance to get it. Others say that it’s the sellers’ fault because they’re just there to make a quick buck. It is worth noting that an Azog minifigure will be in a set later this year but in a different color. What’s your point of view on this issue?
**Image via FBTB**
The second set that LEGO was selling at the 2013 San Diego Comic Con was the LEGO Star Wars SDCC 2013 Exclusive JEK-14 Mini Stealth Starfighter. Like The Hobbit Micro Scale Bag End, you had to get in line for a ticket to purchase the small set. This set contains 105 pieces and retails for $40, a $0.38/piece. My set was numbered 168 of 1000. There is one unnumbered bag and one instruction booklet.
At the 2013 San Diego Comic Con, LEGO announced one of the two exclusive sets they would be selling is The Hobbit Micro Scale Bag End. To get the set, you had to stand in line to get a ticket to purchase the set. I was lucky enough to get one of the last sets they had on the first day. The set consists of 130 pieces and retails for $40 which is a whopping $0.31/piece but that is expected since these are exclusive sets that you can only get at conventions. This set is number 785 of 1000. This year LEGO has decided to go with a small box instead of a tin can like last year’s exclusive. Inside the box, there is one unnumbered bag and one instruction booklet.
Today, I had the honor to be on the Beyond the Brick podcast to talk about my experience during the 2013 San Diego Comic Con. We talked about many different topics that was LEGO related during the four days I was there from the exclusive sets that were sold to the minifigures that were given away. Be sure to subscribe to Beyond the Brick for LEGO builder interviews and LEGO news. Thanks again Joshua and Matthew for having me on.