The Land Rover Defender 110 by Sheepo is the latest project to hit 10000 supporters on LEGO CUUSOO. It now qualifies to be included in the Spring Review joining the Exo Suit, the Andy/Bugdroid the Android, and the Legend of Zelda. The Defender 110 was listed on CUUSOO on May 14, 2012 but that shows persistence does pay off in the end.
The deadline for the project to reach the required number of supporters to make it to the review stage would’ve been March 4th but it got some extra support from Land Rover USA and their social media team. I sent a tweet to them to see if they could do something to rally some support and they happily obliged by sending a tweet about the project to their 85k+ followers. They went even further to post to their Facebook Page as well to gather support from their fans. In terms of social media, Land Rover was a really good sport to help out.
Congratulations on 10,000 Supporters, Sheepo!
You did it, just in time for the Spring Review deadline! Again, great work and we’re impressed with all of the detail and functionality that you have put into the Land Rover Defender 110.
Congratulations on achieving 10,000 supporters. We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in March
This project qualifies for the quarterly review beginning in March, which will also include all projects that reach 10,000 between now and March 4. For more information about the quarterly review process, see this blog post.
The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the Land Rover Defender 110 concept.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
The LEGO CUUSOO Team