Even with all the support The Winchester – Shaun of the Dead had on LEGO CUUSOO, The LEGO jury has declined the set. Below is the statement LEGO gave on the LEGO CUUSOO Blog:
The LEGO Jury has completed the review of the Winchester – Shaun of the Dead project that hit 10,000 supporters on LEGO CUUSOO on March 31, 2012.
LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.
Long before the Winchester received mainstream media attention, Greg (Yatkuu) contacted us in earnest to see if his project was acceptable. We recognized the potential conflict, but didn’t see a reason to remove the project. The model was presented tastefully and we thought it deserved fair consideration. With 10,000 supporters, the Winchester earned the opportunity to receive the full LEGO Review.
Greg has been a pleasure to work with throughout this process. We’re impressed by his model, grateful for his constructive approach with us, and we are sad to disappoint such a devoted LEGO fan.
We appreciate the passion exhibited for new product ideas on LEGO CUUSOO. Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.
When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.
The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.
We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/
