Month: November 2013 (Page 1 of 13)

If you’re new to LEGO CUUSOO and wondered how a particular project goes from the idea stage to an actual product, ReBrick has recently done an article with LEGO Group Head of Community Business/Busniess Manager Daiva Naldal to explain how the process goes. After a project gets 10,000 supporters, it heads to the LEGO Jury/Review Board which consists of people from different departments:

“It consists of different people who represent different departments within The LEGO Group, to make sure that we have a decent and proper evaluation of each idea. We have LEGO Designers and people from our main markets,- like Sales and Marketing people, who will then be responsible to validate the sales potential. We also have representatives from our Brand Management Team, securing that the projects fit our Brand guidelines. And we have a close relationship to License and Legal, as well as Product Development Teams. So we get insights from all teams in order to make the final decision.”

Daiva also explains that many projects aren’t selected to become actual products not because the designers don’t like it but the company has to look at different aspects to make a decision. One aspect is to get a licence from the original IP. You may have seen that there have been a lot of projects on CUUSOO that have reached the review stage that require a license to use the particular theme.

“Sometimes we cannot not secure the partnership, sometimes it clashes with our own development projects that are in the pipeline and sometimes