LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 77 of 158)

LEGO Lead User Lab Details

A few months ago, LEGO announced they are launching a new program called the Lead User Lab. This program will bring in ideas from LEGO fans themselves and potentially bringing them to life. LEGO has released a FAQ over on the LEGO Ambassador Network of some details on how the Lead User Lab will work. If you have some ideas that you would like LEGO to do, this may be of interest to you.

We’re happy to let you know that the Lead User Lab kicked-off in August. It’s early days, so you probably have a bunch of questions that need more clarity – what it is, what ideas we’re looking to incubate, what’s in it for you, ways of working, and more. Below you’ll find a quick FAQ. If we missed anything you’re curious about, let us know!

What are we up to next?

In the coming weeks, we’ll focus on fundamentals of the idea intake process and how to evaluate and prioritize them. At this stage, we’re also assessing the ideas we’ve received via email over the summer, since we first revealed the Lead User Lab on the LAN blog. We’ll let everyone know as soon as possible about the outcomes and whether we can continue with any of them in the stretching/incubation phase. High level, the Lead User Lab funnel looks like this: (1) Idea intake – (2) Stretching/Incubation – (3) Piloting – (4) Idea realization.

Lead User Lab – FAQ

1. What is the Lead User Lab?

It’s a 2 year pilot

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LEGO Announces LEGO Audio & Braille Building Instructions

LEGO Audio & Braille Building Instructions

LEGO has announced a new play experience for kids who have visual impairment with the LEGO Audio & Braille Building Instructions. The initiative comes from 22 year old Matthew Shifrin, who is also visually impared, and it uses AI technology to give those with visual impairment more accessibility to building instructions.

The LEGO Group to pilot LEGO® Audio& Braille Instructions

Inspired by blind entrepreneur, Matthew Shifrin,the new building instructions will help children with vision impairment build and learn through play using LEGO bricks

Billund, Denmark August 28: What started as a kind gesture between friends living just outside Boston, US,is today being rolled out as a global pilot by the LEGO Group–using AI technology the initiative aims to make the LEGO play experience more accessible for those with vision impairment. We call it: LEGO® Audio& Braille Building Instructions.

The idea comes from Matthew Shifrin, who was born blind. As a child, he developed a strong passion for LEGO play. However, he always needed assistance when it came to specific LEGO building instructions.

LEGO Audio & Braille Building Instructions

“I had a friend, Lilya, who would write down all the building steps for me so that I could upload them into a system that allowed me to read the building steps on a Braille reader through my fingers. She learned Braille to engage with me and support my LEGO passion, and then spent countless hours translating LEGO instructions into Braille”.

Shifrin would pore over his customized instructions to create models such as the LEGO Creator Expert Sydney Opera House and London Tower

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Behind the Scenes Look at BrickLink Warehouse

BrickLink AFOL Designer Program

If you ordered from the BrickLink AFOL Designer Program, they have been steadily shipping out. If you’re curious of how BrickLink gets the sets out to you, Beyond the Brick has released a video of the BrickLink warehouse at the Southern California location showing how the process comes together including employees packing all the parts needed for a particular set. The video also shows you parts of the office itself with some of the sets already built. It’s an interesting look inside the offices of BrickLink.

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LEGO Sustainability Mission Video

LEGO Sustainability

Last year, LEGO launched an initiative to produce LEGO elements from plant-based elements and a few days ago, they released a video to talk about the sustainability mission in an easy to follow way. They have also noted that their goal is to make all LEGO bricks sustainable by 2030. Currently, the LEGO Ideas Tree House (21318) is the largest set to have plant-based elements with 185 which is 6% of the 3,036 elements in the set. Do you think we’ll see a set in the future that uses 100% sustainable elements?

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LEGO.com Website Update

LEGO Website Update

If you went to LEGO Shop@Home yesterday, you may have noticed a new splash page for the site. This is one of the updates LEGO has been doing in the background to the site and a pretty major one to say the least. shop.LEGO.com now redirects to LEGO.com itself and all the product pages uses the main domain instead of being a subdomain. I found out yesterday before our affiliate network sent out an email to tell us about the changes.

The splash page is separated into two sides, the shopping side and the Play Zone which is geared towards kids. This is where the old LEGO.com went to and is filled with games and videos for kids to explore.

This new change seems to be a good idea since people who go to LEGO.com is more than likely looking to do some shopping and this takes away any confusion people may have when going there.

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LEGO Masters Contestant Perk Details

LEGO Masters

Last month, Fox started looking for contestants for the upcoming US version of LEGO Masters which you can sign up over at LEGOMasters.tv. A few of the casting producers of the show have reached out asking if I knew of any builders who might be interested in joining.

Some of the details I’ve been given are that the commitment is about seven weeks and shooting will begin on October 28 in the Los Angeles area. All the costs for travel and accommodation would be covered by production and there will also be a stipend provided for contestants every week they remain on the show. There will also be a major cash prize however the exact amount still hasn’t been announced yet.

If anyone is interested, feel free to email me directly and I can forward your details to the producers directly.

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Updated LEGO VIP Program – One Month Later

It has been exactly one month since the new LEGO VIP Program went live and it hasn’t went as smoothly as fans wanted it to be. As its current iteration, it has been met with more negative responses and positive ones.

First is the conversion system from dollars to points. For the US, it is 6.5 points per dollar but a lot of people still are still confused to why they are not getting an 1:1 ratio. Technically we still are but it’s just more convoluted since we have to convert it to the Danish Krone.

Another problem was that a lot of people still haven’t been able to switch over to the new program. I’ve saw a customer in store that was ready to make a purchase but was met with this problem as their account wasn’t found and I’m not sure if they ever completed the transaction. This is actually a pretty big problem because people want to earn points with their purchase but they can’t since their account doesn’t work. People would rather shop somewhere else like Amazon where discounts are almost always present.

Next up are the rewards. LEGO updated the program to give people more control on how they spent their points. The main thing is using the points to get a discount on a purchase but you had to redeem it before you go to the store but before you could just just the discount there. This adds another step which wasn’t really needed in the first place.

As for … Continue

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