Category: Community (Page 81 of 159)

LEGO July 2019 Store Calendar Promotions & Events

June 24, 2019 / Allen "Tormentalous" Tran / 0 Comments

As I reported, the July 2019 LEGO Store Calendar is now available and it actually shows the promotions for the month again.

July 12-14: Christmas in July. In store sales and exclusive offers.
July 10 & 17: Frog build. Registration starts on July 5.
July 15: Minifigure Swap Monday
July 18-21: Fre LEGO City Satellite polybag with purchases of $40 or more.
July 20: LEGO Life Meeting

Allen "Tormentalous" Tran

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LEGO Launching Lead User Lab in August

June 14, 2019 / Allen "Tormentalous" Tran / 0 Comments

LEGO will be launching a new program this August called the Lead User Lab which will bring ideas from LEGO fans and potentially bringing them to life. If you have a brilliant idea but don’t know how to execute it, this program may be the solution. Some of these ideas could include complementary add-ons to the LEGO building system, digital experiences, and also marketplaces. Learn more about the Lead User Lab below.

The Lead User Lab will aim to capture new-to-the-company ideas, evaluate their potential and bring them to life in new ways.

Planned to start in August, the Lead User Lab pilot project sets out to build a unique innovation model for the LEGO Group, capturing, evaluating and nurturing ideas from the brilliant and creative minds of LEGO fans and Lead Users among adult LEGO users.

Co-creating these future innovations will set the ground for developing investigate new opportunity areas which might include complementary add-ons to the LEGO building system, digital experiences and even marketplaces, imagined by the Lead Users, and brought to scale by the LEGO Group.

Kari Vinther Nielsen, Head of Lead User Lab at the LEGO Group said:
“Innovation is often something you don’t know you need. Lead Users often create this future – they react to trends and come up with ingenious solutions to problems we perhaps didn’t even know we had! We want to capture this brilliance and ingenuity of Lead Users in a systematic way, explore the high potential ideas and co-create to expand the LEGO idea in ways

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Newsweek LEGO – Celebrating The World’s Favorite Toy Now Available

June 8, 2019 / Allen "Tormentalous" Tran / 0 Comments

Newsweek Special Edition: LEGO - Celebrating The World's Favorite Toy

Newsweek has launched a new LEGO special edition magazine called LEGO – Celebrating The World’s Favorite Toy. The issue features interviews some some senior executives including CEO Niels B. Christiansen and Vice President of Innovation William Thorogood about their experiences with the company and their plans for creating a more sustainable future. The magazine also has some spreads LEGO sets and minifigures from LEGO’s vast history. It is now available for purchase online and in stores. Thanks to Emily for sending over some images of the magazine.

Allen "Tormentalous" Tran

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LEGO and IKEA Announces BYGGLEK to Promote Creative Play

June 6, 2019 / Allen "Tormentalous" Tran / 0 Comments

Last year, LEGO announced they will be collaborating with the popular Swedish furniture IKEA to promote more creative play in the home environment. After that announcement, we really didn’t hear much about it ever since but recently, IKEA put out a press release to announce BYGGLEK which are some new products coming out in 2020 to stimulate play around the home. Although LEGO is geared towards kids, BYGGLEK will cater towards everyone, kids and adults alike. There’s not much else revealed from the press release but I’m sure more details will emerge by the end of the year.

Allen "Tormentalous" Tran

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New LEGO VIP Program Teaser

June 3, 2019 / Allen "Tormentalous" Tran / 0 Comments

If you’re a LEGO VIP member, you may have received an email recently regarding the new LEGO VIP program. First of all, it looks like LEGO is moving away from the red color scheme we’re used to see with the VIP program and going to a blue color scheme.

In the email, they mention some of the new things that are coming to the program such as teasing about more ways to earn points every day, experiences and members-only gifts, and chose how may points to use instead of a reaching a certain level of points.

We already know that the VIP card will be going digital but you can still use a physical one if you want. Also the VIP points expiration clock will reset every time you make a purchase so basically the points stay active for 18 months as long as you make a purchase within that time frame.

Make sure your VIP account is registered as these new features will be rolling out very soon.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

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LEGO Digital Monthly Store Calendars Rumored to Include Promotions Again

June 3, 2019 / Allen "Tormentalous" Tran / 0 Comments

For a few months now, the LEGO Monthly Store Calendars have been quite useless as they have stopped showing upcoming promotions on them but that may change soon. I heard from a source that the new digital LEGO Store Calendars could be showing promotions on them again when it rolls out next month. To cater to fans even more, the calendars will be available the last Monday before the next month so for example, the July calendar will presumably be out on June 24. Of course I don’t want to get everyone’s hopes up if none of this happens but I have a good feeling that my source didn’t steer me in the wrong direction.

Allen "Tormentalous" Tran

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Last Month to Order from BrickLink AFOL Designer Program

June 2, 2019 / Allen "Tormentalous" Tran / 0 Comments

The general sale for the BrickLink AFOL Designer Program is now live and you can purchase any of the 13 successfully crowdfunded designs of your choosing. The sale will last until June 30 so as of this writing, there are 28 days left to put your orders in. Technically there are 12 sets that you can readily order as the Löwenstein Castle has been sold out but you can join the waitlist.

Each set will come with an individually numbered sticker on the sleeve of the box as well as a some holographic stickers that make it feel more like a high end product. You can check out more of these details over on Brickset.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

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