Author: Allen "Tormentalous" Tran (Page 1 of 25)

LEGO has announced a new partnership as the National sponsor of the UEFA Women’s England EURO 2022. The EURO will be held in England next year from July 6-31 and as part of the Ready for Girls’ campaign, this celebrates girls who rebuild the world through creative problem solving and challenging outdated gender stereotypes.

LEGO has been dabbling more in the football scene with sets based on Old Trafford – Manchester United (10272) and Camp Nou – FC Barcelona (10284) as well as a LEGO Collectible Minifigures series for the German National Team in 2016. Will we see a Minifigures series for the England Women’s National team as well?

The LEGO Group announces UEFA Women’s Euro 2022 partnership

Partnership forms part of the company’s ‘Ready for Girls’ campaign, celebrating girls who rebuild the story of old-fashioned gender norms

London, October 26th, 2021: Today the LEGO Group announces a new partnership as National sponsor of the UEFA Women’s EURO England 2022. The partnership will see the LEGO Group sponsor the tournament hosted in England next summer and forms part of the company’s ‘Ready for Girls’ campaign that celebrates girls who are rebuilding the world through creative problem solving and challenging outdated gender stereotypes.

The partnership, announced ahead of The Final Draw Show on Thursday 28th October, not only brings together two of the nations’ favourite pastimes – football and LEGO® building – but also shared values around inclusive play for all children, inspiring positive change for future generations and helping kids realise their unique talents and potential.

For those who didn’t see it yet, this is your reminder that if you want to attend the 2022 LEGO Inside Tour, signups will go up tonight. Signups will go live here at 1:00 PDT/4:00 EST and there will be limited spots available. The 2.5 day experience will cost 14,500 DKK (~$2,200) per person which includes two overnight stays w/breakfast, entry ticket to LEGOLAND, LEGO factory tour, free exclusive set, LEGO staff shop access, etc. Travel arrangements are not included so you’ll have to take care of that yourselves. There are four different tours in 2022 which are:

May 18-20
June 1-3
Aug. 31 – Sept. 2
Sept. 14-16

Allen "Tormentalous" Tran

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Mark your calendars because it has been announced that the LEGO Inside Tour will be returning for 2022. Signups for the event will run from October 26 at 10:00am CEST (1:00am PDT) to October 29 at this link. There are four different tours that you can go on in 2022:

May 18-20
June 1-3
Aug. 31 – Sept. 2
Sept. 14-16

The LEGO Inside Tour is a 2 1/2 day event that includes two overnight stays at the LEGOLAND Hotel with breakfast and an entry ticket to LEGOLAND. The tour itself will give a unique look at LEGO which consists of a factory tour to see how LEGO bricks are made. There are also stops at the LEGO staff shop which has some exclusive sets that you can purchase. At the end of the tour, you’ll get a very exclusive LEGO set that is produced in cooperation with Kjeld Kirk Kristiansen.

Note that travel is not included so you’ll have to arrange that yourself. The LEGO Inside Tour will cost 14,500 DKK which is around $2,200 per person. It is pretty pricey but everyone I’ve talked to that went to one has said that it is a once-in-a-lifetime experience that you should try to go on.

After two years of cancelled/postponed LEGO Inside Tours, it’s finally time again for LEGO fans to sign up for LEGO Inside Tours.

The sign-up for the LEGO Inside Tour 2022 is available at this page https://legohouse.com/en-gb/what-s-on/lego-inside-tour/ from October 26, 2021 at 10.00 am CEST until October 29, 2021 at

Creations for Charity is back for 2021 to help give LEGO sets to underprivileged children around the world during the holidays. If you’re not familiar with Creations for Charity, it is an all-volunteer nonprofit that hosts an annual fundraising event where LEGO builders around the world donate custom LEGO creations that are sold and the proceeds are used to send sets to children. The event will run from now until November 30 and you can either donate a creation or make a monetary donation. All of the details are in the link above.

Allen "Tormentalous" Tran

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Earlier today, Target announced a partnership with LEGO with a limited-edition lifestyle collection for the holidays. The collection includes an assortment that includes items from home goods, pets, toys, gifts, apparel and accessories. This new collection has nearly 300 items and prices range from $1.50-$120 with most items under $30. The LEGO Collection x Target will be available starting in December at Target stores and on Target.com.

Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays

With most items under $30, the collection is Target’s most inclusive partnership to-date and features toys, gifts, apparel and more for the entire family, inspiring fans of all ages to build new memories together this holiday season and beyond

Target Corporation (NYSE: TGT) today announced its limited-edition collection with the LEGO Group, featuring a lifestyle assortment that goes well beyond the company’s iconic brick, with joyful, colorful items across home goods, pets, toys and gifts, as well as apparel and accessories for the entire family. Building on Target’s long-standing partnership with the LEGO Group and reflecting the companies’ shared values of inclusivity, optimism and joy, the curated collection of everyday and creatively unexpected items offers something for everyone, just in time for the holidays.

Last year, more than 80% of families who purchased a LEGO® set spent more time building together than any other leisure activity. Now, Target and the LEGO Group are working hand in hand to reimagine the brand’s iconic colorful bricks into a myriad of items that give

Yesterday was the United Nations International Day of the Girl and LEGO has announced that they are committed to making LEGO play more inclusive and ensuring that children’s creative ambitions are not limited by gender stereotypes. This also marks the launch of a new LEGO campaign called Ready for Girls which celebrates girls who rebuild the world through creative problem solving. There have been articles put yesterday that are misconstruing what the campaign is about and say that this is the end of the LEGO Friends line. LEGO has released a statement about that on the Ambassador Network.

LEGO Friends isn’t going anywhere. Next year’s LEGO Friends portfolio will have the most male figures we have had in our assortment to date. As well as gender, we are also increasing the variety in our LEGO Friends characters with more older and younger characters (including the microdoll).

We are also looking into representation for our Minifigures. Currently we have a larger proportion of male minifigures across the portfolio, but we remain committed to increase the number of female characters as we’re fully aware of how important it is to ensure children are able to reflect themselves in the toys they play with.

The LEGO Friends line celebrates their 10th year anniversary next year which is one of the few original IPs in LEGO’s evergreen portfolio. I’m sure LEGO will be doing something to celebrate that while keeping with their promise of making LEGO play more inclusive.

Girls are ready to overcome gender norms but society continues to

In more LEGO sustainability news, LEGO has announced that baseplates will also be changing their plastic packaging to paper packaging. The baseplates themselves will be the same colors but they will have new product numbers. The baseplates with the new paper packaging will be in available around March 2022.

Over the next few months you will likely see some products with “retiring soon” branding or perhaps a local retailer reporting that they are no longer able to order certain products. We want to share ahead of time that there is no need to be alarmed about baseplates.

In 2022, baseplates will be changing from their current plastic packaging to more sustainable paper packaging. Besides packaging, there are no additional changes with the LEGO baseplates and you will still be able to get the same colors and sizes in 2022 that you can purchase today. You can expect to see the new packaging around March 1, 2022.

Allen "Tormentalous" Tran

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A year ago, LEGO announced that they were investing up $400 million to accelerate their sustainability efforts, one of which was phasing out plastic bags. According to today’s 1HY 2021 Financial Results, LEGO has revealed that after a now completed successful trial of paper bags, they will start rolling it out in early 2022 with all packaging still on track for 100% sustainability by 2025. As part of the trials for parents and children, they found that the paper bags were environmentally friendly and were easy to open and this is part of enhancing the building experience.

Allen "Tormentalous" Tran

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LEGO has released their financial results for the first half of 2021 and they’ve had a very strong performance in all areas of the company. Sales increased by 36% and revenue grew 46%. In the largest global markets, market share also grew as well. The top selling themes so far in 2021 are LEGO City, LEGO Star Wars, LEGO Technic, LEGO Creator Expert, and LEGO Harry Potter.

The LEGO Group steps up strategic investments while delivering strong first half 2021 performance

Consumer sales, revenue and operating profit grew double digits. Brought learning through play to more children around the world.

• Consumer sales grew 36 percent.
• Revenue grew 46 percent to DKK 23.0 billion.
• Operating profit grew 104 percent to DKK 8.0 billion. Net profit grew 140 percent to DKK 6.3 billion.
• Free cash flow was strong at DKK 5.8 billion.
• Market share gains globally and in largest markets.
• With the LEGO Foundation, donations of DKK 1.5 billion YTD to support children’s development via learning through play.

Billund, September 28, 2021: The LEGO Group today reported first half earnings for the six months ending June 30, 2021. Revenue for the period grew 46 percent to DKK 23 billion compared with the same period in 2020. Consumer sales grew 36 percent, outpacing the toy industry and driving market share growth globally and in all major markets.

Operating profit was DKK 8 billion, an increase of 104 percent compared with 1H 2020, despite an ambitious programme of strategic investments to support growth in

Due to the impact of COVID-19 across the world, LEGO has announced that the LEGO Foundation will be donating $150M USD to support children and communities. In a short statement, $80 million will go towards the LEGO Foundation’s partners to accelerate COVID-19 recovery while $70 million will go to UNICEF to support access to vaccines and health supplies around the world.

The COVID-19 pandemic has reshaped the way children access education, the way their families earn an income to cover their needs, and how safe they feel in their homes, communities and countries. This is a child rights crisis.

In response to this, the LEGO Foundation is donating US $150 million to support children and communities affected by the COVID-19 pandemic across the world.

US $80 million will enable the Foundation’s many partners working with children to accelerate ongoing COVID-19 recovery, US $70 million will go towards UNICEF to support access to vaccines and health supplies for parents, teachers and caregivers in the vulnerable communities around the world.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

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If you’re in Europe or planning to take a trip there is holiday season, LEGO will be hosting a Fan Christmas dinner at the LEGO House. On December 10, the five hour event will include a traditional Danish Christmas dinner along with after hours access to the Experience Zones in the LEGO House. Tickets cost 499 DKK which is around $80. You can start booking your tickets at the bottom of this page.

Allen "Tormentalous" Tran

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The LEGO House Fan Day kicked off in Billund earlier today and there’s a exhibition in the Masterpiece Gallery that is filled with MOCs created by LEGO employees. Not only were LEGO designers participating, there was also a mechanical engineer, executive assistant, and an operator that contributed to the exhibition as well. You can check them out below and head over to the press release to see who created the models.

Allen "Tormentalous" Tran

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LEGO Fan Day will be happening at the LEGO House this week and you can attend it virtually if you can’t make it in person. For the first time in two years, this event will be held just before Skærbæk and there will be a number of live presentation from various LEGO design teams. There will be a new exhibition in Masterpiece Gallery that will showcase MOCs from LEGO designers. There will also be an update from Matthew Ashton about the latest news, a presentation about the 10th Anniversary of LEGO Ninjago, and also a Sustainability update. The event will be happening on September 23 and you can watch the livestream here. Remember it’s CEST time so you’ll have to convert it to your own time zone.

Fan Day in LEGO® House with new fan exhibition and live presentation

When LEGO® House for the first time in two years welcomes several hundred fans from all over the world on September 23, 2021, it is with a new fan exhibition in the Masterpiece Gallery and live presentations available both physically in LEGO House and virtually from home.

This year’s LEGO House Fan Day will be all about re-connecting with friends after months of separation and celebrating that it is finally possible to attend a physical event again. This is done with a fresh new exhibition in Masterpiece Gallery and presentations from LEGO Design Vice President, Matthew Ashton, the LEGO NINJAGO Design team, and an update on the LEGO Group’s Sustainability agenda.

Masterpiece Gallery this year has

LEGO has launched a new iteration to their Rebuild the World campaign which celebrates problem solving. In a newly released film, it shows a Knight trying to cross a bridge but fails to until the town comes together to figure out a way across. Be sure to keep a close eye around the 0:42 mark where you can spot an Easter egg that fans really want in LEGO form.

New LEGO® campaign shows how creative problem solving can reunite and Rebuild the World

Billund, September 20th, 2021 – The LEGO Group has launched a playful new iteration to its global Rebuild the World brand campaign. Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and shows what can be achieved when people work together to overcome differences or challenges.

The main film is centered on the story of a Knight whose attempts to cross a river to see a friendly bear keep failing. Seeing the Knight’s dilemma, a whole town comes together and pools their varied skills, perspectives and talents to find a way to reunite the friends. As the Knight finally conquers the river crossing, the film playfully reveals how the story and the solution to the challenge have been imaginatively conceived by a group of children building, unbuilding and rebuilding through LEGO® play.

The LEGO System in Play has long been the ultimate platform for creative problem solving. Just as the children in this campaign come together to build and test different solutions,

LEGO Japan has released a teaser for what could be the upcoming LEGO Bricktober 2021 sets. The video shows a brick-built book with the caption “once upon a time, somewhere.” As we know by now, the Bricktober promotions have mainly been centered in the Asian markets in the month of October. North America used to have them at Toys R Us but there’s been nothing here ever since the toy store chain shut down a few years ago in the US. LEGO Stores and the LEGO Shop usually don’t have anything going on for Bricktober which is a shame since there’s no alternative to getting them besides the secondary market or if you have connections.

Allen "Tormentalous" Tran

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LEGO has released a teaser for what could be the accessories for the LEGO Queer Eye Apartment (10291). The accessories seem to be related to the Fab 5 but I can’t confirm since I never seen the show. LEGO Vice President of Design Matthew Ashton has recently teased one of the bricks from the set which was a white masonry brick so they could be related. The official reveal of the set should be some time this week.

Allen "Tormentalous" Tran

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Yesterday, LEGO Vice President of Design Matthew Ashton did a short Q&A and he has revealed there will be another licensed LEGO Collectible Minifigures series coming next year. Someone asked about his dream licensed minifigure series and he has teased that one of his will be released in 2022 but couldn’t say anymore other than that. What license do you think will be coming out for the LEGO Collectible Minifigures line?

Allen "Tormentalous" Tran

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LEGO Vice President of Design Matthew Ashton has revealed that there will be a new set being announced some time this week. Obviously, it’s still Saturday here in the US so it’ll probably be next week. Furthermore, the set will include some white masonry bricks in his latest bricktease post and will be released in October. It has been rumored that the set Matthew is referring to could be LEGO Queer Eye Apartment (10291) based on the hit Netflix series. The white bricks mentioned do match some of the walls in the loft so that gives some credence to the rumor.

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Allen "Tormentalous" Tran

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