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LEGO Ulysses Space Probe (5006744) Release Debacle

This morning was the release of the LEGO Ulysses Space Probe (5006744) on the VIP Rewards Center and to say the least, it was a total disaster. LEGO marketed to be available at a specific time and pretty much all the launches around the world were as terrible as it could get. I knew LEGO IT was bad but this was doubly bad.

From the Terms of Service popup to the Rewards Center maintenance page, these errors didn’t help the situation at all. There are literally thousands of fans waiting to get this very limited set and only a handful of our readers were able to secure one. I posted a simple message on our social media pages at 6:14am PST that it was finally live here in the US and within minutes it was gone. People were hitting the aforementioned TOS and maintenance pages and had to keep refreshing. By the time they got through, it was already out of stock for most people.

It basically was a no-win situation for LEGO as someone will lose and in this case, it was the fans. For it being delayed during the Discovery release was disappointing but having a set time for a release instead of an unannounced drop was probably the nail in the coffin. It wasn’t really a surprise to me as I expected what happened today to happen.

Many took to social media to vent their frustrations and some even took to customer service to give their feedback and it looks like LEGO has … Continue

LEGO Recreates Hubble Space Telescope Pillars of Creation

LEGO RECREATES FAMOUS “PILLARS OF CREATION” IMAGE FROM THE HUBBLE SPACE TELESCOPE IN LEGO FORM

Inspirational 3D models to be displayed in over 150 LEGO Stores worldwide

14th April 2021: As part of the LEGO Go Beyond space campaign, images from the famous Hubble Space Telescope have been recreated in LEGO bricks and unveiled in 168 LEGO stores across the globe.

The campaign kicked off with the launch of the LEGO NASA® Space Shuttle Discovery last month, which features both the shuttle and famous Hubble Space Telescope.

Ideal for adult builders, the new set is a detailed recreation of the STS-31 mission which launched in 1990 and saw the Discovery space Shuttle and its five crew members launch the Hubble Space Telescope into the cosmos. Ever since, the Hubble Space Telescope has shared wondrous images of deep space, leading to breakthroughs in astrophysics and space exploration.

The LEGO Group has taken three variations of the famous Pillars of Creation image and recreated them as 20×20” multi-dimensional brick works of art in the style of bas-relief to feature in LEGO stores. Brick lovers will also be able to recreate their own versions at home, thanks to instructions hosted on LEGO.com/gobeyond.

The aptly named Pillars of Creation, captured by the Hubble Space Telescope, are part of an active star-forming region within the nebula and hide newborn stars in their wispy columns.

Former NASA astronaut, Dr. Kathy Sullivan, who was part of the original STS-31 mission, who took part in an exclusive Q&A LEGO.com/gobeyond for the launch of

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LEGO Ranked Number 1 on 2021 Global RepTrak 100

LEGO has been named the most reputable company in the world for the second straight year. The RepTrak 100 survey was released and LEGO was named the most highly regarded company out of 100 companies.

THE LEGO GROUP AGAIN RANKED AS THE WORLD’S MOST REPUTABLE COMPANY

BILLUND, April 12, 2021: Today, The RepTrak Company™ released the annual Global RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation for the second year running.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“I’ am very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row. During a difficult year we prioritized doing what’s right and lived our values. We supported those in need and inspired children and families through play. Being able to have a positive impact on society motivates us every day.”

The Global RepTrak®100 study developed by The RepTrak Company™ measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

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adidas UltraBOOST DNA x LEGO Plates Restock on May 3

The adidas UltraBOOST DNA x LEGO Plates shoes dropped yesterday online and they pretty much was sold out in just a few minutes. For the majority of us who wanted it, there was pretty much no chance of getting it due to the overwhelming demand for it. Now it looks like that adidas will be restocking it again online on Monday, May 3 at 7am PDT. There’s no word on how many pairs will be available but I’m guessing it won’t be that many. There’s a email notification button to give you a reminder of the drop. Thanks to Reefuzz for the heads up.

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Adidas UltraBOOST DNA x LEGO Plates Shoes Available Today

For those who are interested, the new adidas UltraBOOST DNA x LEGO Plates shoes will be available over on the adidas website in about three hours from this post. They will retail for $200 a pair and these will be able to use actual LEGO plates on it to customize your look. In addition, they’ll be much more comfortable because of the UltraBOOST technology. I’m assuming stock will go very quickly because of sneakerheads as well as scalpers.

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LEGO Masters Season 2 Premieres June 1 on FOX

FOX has announced that season two of LEGO Masters will be premiering on June 1. Will Arnett will be returning to host the new season and LEGO judges Jamie Berard and Amy Corbett are expected to return as well. The main thing we don’t know about are the contestants who will be competing for the title of LEGO Masters. Stay tuned as more details are revealed about season two of LEGO Masters.

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LEGO Celebrates Ole Kirk Kristiansen’s 130th Birthday

Today, LEGO celebrates the 130th birthday of Ole Kirk Kristiansen, the founder of the company. Ole jump started a company with wooden toys that would eventually evolve into our favorite building toy with the help of his son Godtfred. Unfortunately, Ole wouldn’t be able to see the success of the building blocks but his spirit lives on in the creations that we build. If you haven’t seen the animated story of LEGO, I highly suggest it which you can check out below.

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