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Category: Community (Page 1 of 165)

BrickLink Navigation Updates Coming Soon

December 10, 2024 / / 0 Comments

If you’re an avid user of BrickLink, they have announced a new update coming soon to the BrickLink Navigation soon. To celebrate the 25th anniversary of the site and 5 years as part of The LEGO Group, they will be replacing the underlying infrastructure to improve site speed, responsiveness, security, and stability to improve user experience on the site. One of the main changes is using your LEGO account to sign in. Stay tuned as the updates start to roll out in mid-December.

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LEGO Announces Sunflower Lanyard Initiative Supporting Non-Visible Disabilities

December 3, 2024 / / 0 Comments

The LEGO Group has announced new initiatives to support fans with non-visible disabilities, conditions, and sensory needs. They have also revealed some LEGO sets and the first toys to feature the official Sunflower lanyard in a new partnership with Hidden Disabilities Sunflower. These new sets include the LEGO DUPLO First Time at the Airport (10443), LEGO Friends Heartlake City Airport and Airplane (42656), and LEGO Icons Tudor Corner (10350). In addition, all 55 Minifigure Factories worldwide will have the option to customize minifigures using the Sunflower symbol.

LEGO DUPLO First Time at the Airport (10443)

LEGO Friends Heartlake City Airport and Airplane (42656)

LEGO Icons Tudor Corner (10350)

BUILDING INCLUSIVE PLAY: THE LEGO GROUP ANNOUNCES NEW INITIATIVES TO SUPPORT FANS AND COLLEAGUES WITH NON-VISIBLE DISABILITIES, CONDITIONS AND SENSORY NEEDS

• The first toys to ever feature official Sunflower lanyard as LEGO® Friends, LEGO® Icons, and LEGO® DUPLO reveal Sunflower references to promote inclusion.
• All 55 LEGO Minifigure Factories worldwide to launch Sunflower lanyard designs, allowing fans to personalise their minifigures as Sunflower wearers.
• New partnership with Hidden Disabilities Sunflower to better support employees.
• LEGO stores in Europe to become Sensory Inclusive Certified by KultureCity by end of March 2025.

Billund, Denmark, 3rd December 2024: To mark this year’s International Day of Persons with Disabilities, the LEGO Group today introduces a wave of new initiatives designed to support and celebrate fans and colleagues with disabilities, conditions and sensory needs that aren’t immediately apparent.

The company is partnering with Hidden Disabilities Sunflower to create awareness

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LEGO Announces Build To Give 2024 Initiative

November 11, 2024 / / 0 Comments

LEGO has announced that their Build To Give initiative has officially started today. By sharing your heart builds online or on the LEGO Play app using the hashtag #BuildToGive, LEGO will donate a LEGO set to a child in need of play up to 1.5 million sets with a total of $15 million. Select LEGO Brand Stores will also hold activities as well so keep an eye out for that.

Build a Heart for Children in Need of Play

The LEGO Group’s annual Build to Give initiative kicks off on November 11th, which encourages everyone to help share the superpower of play with children who need it most by building a heart out of LEGO bricks and sharing it with the hashtag #BuildToGive.

For every heart built in LEGO Stores around the world or shared on social media or on LEGO Play app using #BuildToGive before December 31, the LEGO Group will donate a LEGO set to a child in need of play*. This holiday season, the initiative will gift the superpower of play to children in hospitals, children’s homes and vulnerable communities. The sets are distributed through the LEGO Group’s network of local charity partners worldwide, and the campaign has reached more than 9.1 million children since 2017. Select LEGO Stores around the world will be hosting the annual Build to Give activity throughout November. Check LEGO.com/stores for information on local store Build to Give dates.

*Note on Build to Give:

In connection with the #BuildtoGive 2024 Holiday activation, the LEGO Group will donate one

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LEGO Nominated for 2025 Toy of the Year Awards

November 7, 2024 / / 0 Comments

Earlier today, The Toy Foundation announced the 2025 Toy of the Year nominations and not surprisingly, LEGO is the running again in a few categories. In total, there were 10 products nominated in 8 categories.

Voting is now live and you have until January 10 to get your votes in. Your vote will also decide the People’s Choice Awards as well. The winners will be announced at the TOTY Awards gala on Friday, February 28, 2025 right before the New York Toy Fair.

Action Figure of the Year

• LEGO Batman Construction Figure and the Bat-Pod Bike (76273)

Collectible of the Year

• Dungeons & Dragons Collectible Minifigures (71047)

Construction Toy/Playset of the Year

• LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale (21348)

• LEGO City Space Base and Rocket Launchpad (60434)

Educational Toy of the Year

• LEGO Technic Planet Earth and Moon in Orbit (42179)

Grown Up Toy of the Year

• LEGO Ideas Jaws (21350)

• LEGO Ideas Polaroid OneStep SX-70 Camera (21345)

Infant/Toddler Toy of the Year

• LEGO DUPLO 3in1 Space Shuttle Adventure (10422)

Specialty Toy of the Year

• KLUTZ LEGO Gravity Drop Activity Kit

Vehicle of the Year

• LEGO Technic Mercedes-AMG F1 W14 E Performance (42171)

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Win Your LEGO Holiday Wishlist

November 2, 2024 / / 0 Comments

The holiday season is now here and if you’re a LEGO Insider, LEGO is giving you a chance to Win Your LEGO Holiday Wishlist. From now until November 25, you can add items to your wish list and will be picking two winners per participating country (US and Canada) and they can win up to $1,000 in LEGO sets. If your wishlist is more than the $1,000 cap, LEGO will randomly select items on your list until they reach the capped amount. Once you are satified with your wishlist, you’ll have to create a link to your list and submit it to the form in the link above. The winners will be contacted through email by December 9. You’ll have 10 days to respond or else LEGO will choose a new winner.

Update: LEGO has updated the list of countries eligible for this contest. The competition is available to LEGO Insiders members in the France, Denmark, Germany, Sweden, Norway, United Kingdom, US, Canada (excluding Quebec), Czech Republish and Netherlands only.

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LEGO Inside Tour 2025 Registration Now Live

October 28, 2024 / / 0 Comments

If you ever wanted to attend one of LEGO’s most exclusive events, registration for the LEGO Inside Tour 2025 is now live. From now until the end of the month at 10:00 am CET, you can sign up for a chance to attend the event in Billund, Denmark. Participants are selected in a random drawing from the entries.

It costs 23000 DKK which is equivalent to about $3,335 per person not including travel costs. The tour will include three nights at the LEGOLAND hotel and includes all meals, drinks, and snacks.

The LEGO Inside Tour will take you inside the LEGO House for an exclusive look with a chance to chat with LEGO designers. The tour also takes you to the home of Ole Kirk Kristiansen as well as to the Billund factory. At the end of the tour, you will get the exclusive set for the year which if you sell it, could potentially pay for your trip.

Next year, there will be 10 tours so there’s there’s more spots that previous years.

• March 26-28
• April 7-9
• May 19-21
• June 2-4
• June 18-20
• September 8-10
• October 1-3
• October 29-31
• November 19-21
• December 10-12

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Are the LEGO Tie-In GWPs Out of Control?

October 24, 2024 / / 0 Comments

Next week, LEGO will be releasing two new gift with purchase sets that ties in to some of their new releases but is LEGO going overboard with these types of promotions? The two in question are the Entrance Gate for The Botanical Garden (21353) and Cerebro for the X-Men: X-Mansion (76294) and including those, there have been I believe five sets are similar that have been released this year which includes the Mimic Dice Box, the Technic P1 Logo, and Fell Beast, Borgin and Burkes: Floo Network, Luke Skywalker’s Lightsaber.

From a business perspective, it’s smart for LEGO to tie in certain GWPs with sets they go with since they know fans will buy them. From the buyer’s perspective, it hard to keep up with some of the releases if you’re into those fandoms and there’s a sense of FOMO since there’s only a limited time to get them. If we’re just looking at the six sets above, unless you’re using reward points for discounts, you’re looking at almost $2,800 pre-tax.

We already know that LEGO will most likely continue these types of promotions in the future so it’s inevitable. As more and more sets become more expensive, it’ll be harder to justify these purchases unless the promo sets are proportional to the main sets.

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