
More details are now available for the LEGO booth at San Diego Comic Con 2026 with the gateway to LEGO SMART Play. The booth will feature interactive areas for LEGO Pokemon as well as for LEGO Star Wars.
… ContinueTHE LEGO GROUP INTRODUCES THE LEGO® SMART PLAY™ GATEWAY AT SAN DIEGO COMIC-CON 2026
• Booth #2829 invites attendees to step inside the worlds of two iconic franchises through the groundbreaking LEGO SMART Play experience
• Attendees will be able to experience two beloved franchises like never before, as LEGO SMART Play adds a new dimension of interactive play
• Other exciting ways to experience the LEGO brand on-site July 23-26 include multiple new product reveals making global debuts, in-booth programming and a scavenger hunt for brand prizesSAN DIEGO, July 23, 2026 /PRNewswire/ — The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play technology that puts attendees right at the center of their fandoms and brings LEGO sets to life with a newfound layer of interactivity. At the LEGO SMART Play Gateway, fans will step inside the heart of two of pop culture’s most beloved franchises.
The LEGO Group will also further debut several new LEGO sets spanning numerous fandoms at San Diego Comic-Con 2026 — continuing to offer a LEGO set for every age and interest!
Enter a New Dimension of Play at the LEGO SMART Play Gateway
Launched this year, LEGO SMART Play provides open-ended physical play through responsive technology


























































