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LEGO at the 2018 London Toy Fair

One of the more exciting times at the beginning of the year are the upcoming toy fairs and the first one coming up is the London Toy Fair. For many years now, LEGO exhibits the summer line up at the London Toy Fair and we get the first details for various sets and themes. Unfortunately for 2018, it doesn’t look like LEGO will be at the London Toy Fair as they are not listed as one of the exhibitors of the event. This is the first time since I’ve started this site that they won’t be attending.

I’m not sure of the reasoning behind it but the financial results from last year may have contributed to it as the company tries to focus on rebounding in 2018. Another reasoning could be to avoid reporting details of the summer sets but that’s trivial because there are already leaks and it doesn’t look to be stopping any time soon. I remember Huw from Brickset said that LEGO last year was only allowing retailers to the booth.

Whatever the reasoning, it doesn’t look like we’ll be getting any details of the LEGO summer 2018 sets at London so we’ll have to wait another week for the Nuremberg Toy Fair where we’ll actually get images of the sets. Again, we’ll have to rely on our German friends Promobricks and Zusammengebaut for the details. There’s also the New York Toy Fair in the middle of February and we hope to have someone on the floor for us at that event. I’m already in contact with someone and it looks like they’re willing to help out so stay tuned for that as well.

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LEGO Masters Looking for Builders for Series Two

The hit UK show, LEGO Masters, is back for a second series and they are now looking for builders to appear on the show. If you’re not familiar with what LEGO Masters is about, it’s basically a building competition for amateurs and contestants’ builds are judged in a number of categories. One of the judges is LEGO’s Vice President of Design, Matthew Ashton. The only bad news is that you have to be a resident of the UK or Ireland to apply. Now if the US can get a similar show…

Age 18+: https://tuesdayschild.wufoo.eu/forms/kfn2ldw0yjwl10/
Under 18: https://tuesdayschild.wufoo.eu/forms/z1mc8riu0tlfrig/

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LEGO Marvel Super Heroes 2 Champions Character Pack Now Available

LEGO Marvel Super Heroes 2 Champions Character Pack

The new Champions Character Pack is now available to download today for LEGO Marvel Super Heroes 2. You can purchase the DLC by itself for $1.99 or if you have the LEGO Marvel Super Heroes 2 Deluxe Edition, you can download it right now. Some of the characters you can play as include:

Ironheart
Devil Dinosaur
Moon Girl
Viv Vision & Sparky
Amadeus Cho
Nadia Pym Wasp
Kate Bishop
Nova

This now brings the LEGO Marvel Super Heroes 2 overall roster to over 200 playable characters and this isn’t the end of the DLCs as there are more planned for the future including Black Panther, Infinity War, Ant-Man and the Wasp, and the Inhumans.

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Rumored LEGO Harry Potter 2018 Collectible Minifigures List

It looks like there are more rumors coming out for the return of LEGO Harry Potter later this year. As I reported before, it seems there will be a Collectible Minifigures series for the theme and now it appears that there’s a reported list of minifigures of this wave. A majority of characters listed haven’t appeared as minifigure form so that’s nice. This also fits in to the whole Wizarding World of Harry Potter theme that the forums are talking about.

Harry Potter – Accessories: cloak, sorting hat
Ron Weasley – Accessories: cloak, frog, sweets
Hermione Granger – Accessories: cloak, wand, book
James Potter – Accessory: Golden Snitch, broom, Quidditch robes
Lily Potter – Accessory: baby with scar on forehead
Fred Weasley – Accessories: Marauder’s Map, fireworks
George Weasley
Vernon Dursley – Accessories: shotgun
Petunia Dursley – Accessory: letter
Dudley Dursley in Pajamas – Accessories: cake, pig tail
Rolanda Hooch – Accessories: broom, whistle
Unknown
Bloody Baron
Sir Nicholas de Mimsy-Porpington (Nearly Headless Nick)
Gray Lady
Fat Friar
Moaning Myrtle – Accessory: Tom Riddle’s diary
Unknown
Sirius Black – Accessories: Dog
Unknown

Like I’ve stated before, this is an unofficial rumored list so take it with a grain of salt until LEGO announces it.

*Via Eurobricks**

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LEGO Creator Cute Pug (30542) at Target Valentine’s Section

LEGO Creator Cute Pug (30542)

If you’ve had trouble finding the new LEGO Creator Cute Pug (30542) polybag at Target, you may want to head over to the Valentine’s section of the store. Stores have started or have already completed their Valentine’s section at the back of the store and the Cute Pug polybags can be found in the cardboard boxes for $3.99 each. Thanks to Aaron for the heads up.

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The LEGO Group Announces Partnership with Tencent

The LEGO Group has announced that the company is partnering up with one of China’s biggest tech companies, Tencent, to develop safe digital content and platforms for children in the country. LEGO has been expanding more into the Asian market the past few years and this partnership allows the LEGO and Tencent to create games, videos, and a social media network for children in China. The partnership will look to bring LEGO Life to China as well as publication and operation of the online operation system for LEGO BOOST. This move also allows LEGO to bring brand awareness to China, which unfortunately, is ripe with imitators. Check out the full press release below of LEGO’s partnership with Tencent.

THE LEGO GROUP PARTNERS WITH TENCENT TO EMPOWER CHINESE CHILDREN IN THE DIGITAL WORLD

The partnership will bring safe digital LEGO® experiences to Chinese children and seeks to increase the awareness of digital safety among children and parents in China

With more children spending time in the digital landscape, safe online play experiences have become a vital issue for parents and society in China. The LEGO Group and Tencent have a mutual understanding of the issue – and the importance of digital child safety. The two companies today announced a partnership to collaborate across a broad range of digital content and digital platforms to provide Chinese children with fun, creative and most importantly safe digital LEGO® experiences.

Julia Goldin, Chief Marketing Officer of the LEGO Group, says ”Our most important purpose is to inspire children and help them develop through play. Through our 85-year history we have always had children’s safety as our highest priority when developing LEGO products. This heritage and approach is also reflected in our work to ensure safe digital LEGO experiences.

Thirty Sun, Vice President of Tencent, and CEO of Tencent Penguin Pictures, says “A positive and healthy online experience for children is very important with more and more children connecting digitally. Tencent is accountable for protecting the online experience of every child, and we incorporate online child protection in all aspects of our business practices.”

Designed to comply with the LEGO Group Digital Child Safety Policy, developed with input from UNICEF and Tencent’s “Penguin Grow with You – Child Protection in Digital Age” framework and “Growth Guardian Platform”, the partnership aims at creating a safe online eco-system covering platforms, contents and experiences tailored for Chinese children.

Jacob Kragh, General Manager of LEGO China, says “We are very pleased to form the partnership with Tencent. We’ve seen more and more Chinese children engage with the world digitally, and the partnership will bring them safe and imaginative digital LEGO content that also supports their needs of learning, development and entertainment.”

Anna Gao, Vice President of Tencent Games, says “Faced with the tendency of lower age in internet users, the cooperation between the LEGO Group and Tencent can leverage technological and innovative means to build a healthy online environment for children.”

The scope of the partnership includes the development of a LEGO video zone for children on the Tencent video platform, development, publication and operation of LEGO branded licensed games. It also includes the publication and operation of the online operation system for LEGO BOOST – a building and coding set that lets children bring their LEGO creations to life – and the exploration to co-develop LEGO Life, a safe social network for children, in China.

Jacob Kragh: “Finally, through the partnership, the LEGO Group and Tencent will explore further initiatives to ensure digital safety management in each company, share best practices in child online protection and drive online literacy promotion.”

Facts about children online:

Children and adolescents under 18 account for an estimated one in three internet users around the world, according to UNICEF.
In China, internet users under 18 account for 22.5% of the total number, according to the 40th Statistical Report on the Internet Development State in China by China Internet Network Information Center.

Facts about the LEGO Group and online safety:

The LEGO Group is the first company in the toy industry to establish a global partnership with UNICEF, focusing on children.
Inspired by UNICEF’s Child Online Protection Guidelines, the LEGO Group launched its revised Digital Child Safety Policy in 2016 covering requirements in content, parental controls, dealing with abuse/misuse, dealing with child sexual abuse content/illegal contact, privacy and controls as well as safety awareness. The policy is implemented through mandatory training for employees who work directly or indirectly with children online. The policy also applies to all LEGO Group partners.
In addition, the LEGO Group has a strict Responsible Marketing to Children Policy to ensure that no personal information is gathered without proper consent. The policy also ensures that all information is anonymised.
Read more: https://www.lego.com/aboutus/responsibility/innovate-for-children/digital-child-safety

About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.

Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

About Tencent Holdings Limited
Tencent uses technology to enrich the lives of Internet users. Our social products Weixin and QQ link our users to a rich digital content catalogue including games, video, music and books. Our proprietary targeting technology helps advertisers reach out to hundreds of millions of consumers in China. Our infrastructure services including payment, security, cloud and artificial intelligence create differentiated offerings and support our partners’ business growth. Tencent invests heavily in people and innovation, enabling us to evolve with the Internet. Tencent was founded in Shenzhen, China, in 1998. Shares of Tencent (00700.hk) are traded on the Main Board of the Stock Exchange of Hong Kong.

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LEGO Ideas Moments in Space Building Contest

LEGO Ideas Moments in Space

Remember back in September of last year when LEGO asked the community on ideas for future Gift-with-Purchase items? It looks like LEGO Ideas is doing the same thing with a building contest called LEGO Moments in Space. In this contest, they want you to create some small to mid-sided space designs with the size smaller than 16×16 studs.

The grand prize winner will have your model adapted into an exclusive Gift-with-Purchase set for LEGO Brand Stores, LEGOLAND and LEGOLAND Discover Centers, and for [email protected], a $250 LEGO shopping spree, and a collection of last year’s GWP sets including 40252 VW Mini Beetle, 40251 Mini Piggy Bank, 40253 Christmas Build Up 2017, 40254 Nutcracker, 30611 May the 4th 2017, 30607 Super Heroes Excl. GWP 17, 40220 London Bus, 40221 Fountain, 40222 Christmas Build-up and 40223 Snowglobe.

There are also ten runner up winners who will get a $125 LEGO shopping spree as well some GWP items including 40251 Mini Piggy Bank, 40223 Snowglobe and 40253 Christmas Build Up 2017.

Head on over of the LEGO Ideas challenge page to submit your entry. The deadline to enter is February 9, 2018 at 6:00 a.m. EST.

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