The LEGO Ninjago Movie Destiny’s Bounty (70618) is back on sale over on Amazon and at Walmart for $114.99. This is a saving of $45 or 28% off the retail price of $159.99. This version of Destiny’s Bounty is one of the best ships from the Ninjago theme. Considering this sale doesn’t happen too often, now is a good time to pick it up if you haven’t yet.
LEGO will be launching a new program this August called the Lead User Lab which will bring ideas from LEGO fans and potentially bringing them to life. If you have a brilliant idea but don’t know how to execute it, this program may be the solution. Some of these ideas could include complementary add-ons to the LEGO building system, digital experiences, and also marketplaces. Learn more about the Lead User Lab below.
The Lead User Lab will aim to capture new-to-the-company ideas, evaluate their potential and bring them to life in new ways.
Planned to start in August, the Lead User Lab pilot project sets out to build a unique innovation model for the LEGO Group, capturing, evaluating and nurturing ideas from the brilliant and creative minds of LEGO fans and Lead Users among adult LEGO users.
Co-creating these future innovations will set the ground for developing investigate new opportunity areas which might include complementary add-ons to the LEGO building system, digital experiences and even marketplaces, imagined by the Lead Users, and brought to scale by the LEGO Group.
Kari Vinther Nielsen, Head of Lead User Lab at the LEGO Group said:
“Innovation is often something you don’t know you need. Lead Users often create this future – they react to trends and come up with ingenious solutions to problems we perhaps didn’t even know we had! We want to capture this brilliance and ingenuity of Lead Users in a systematic way, explore the high potential ideas and co-create to expand the LEGO idea in ways we haven’t yet imagined.”
The Lead User Lab will focus on breakthrough ideas on a wide spectrum of future application ranging from new experiences, services, channels and audiences, while keeping the Lead User front and center.
What’s a Lead User?
Lead Users are at the starting edge of future market and consumer trends – they experience latent needs that often haven’t been crystalized yet and tailor innovative solutions that are well ahead of the market.
The LEGO Group currently benefits from AFOLs’ (Adult Fans of LEGO) amazing talents in many ways. Whether as loyal consumers of LEGO products and experiences, as highly creative producers of content, experiences and many other LEGO knowledge areas, or as amazing brand advocates – and some of them can turn out to be the future Lead Users.
Over a third of AFOLs self-report that they have developed a LEGO related innovation – with Lead User Lab, we will explore a unique opportunity to get closer to the breakthrough ideas pipeline, capture the best and turn them into reality together with Lead Users.
How will it work?
The Lead User Lab will take in ideas on two simultaneous fronts. A dedicated innovation portal will be launched, where all potential Lead User candidates can submit their radical innovation ideas and keep track of the intake and evaluation process done by the LEGO Group.
Simultaneously, the Lead User Lab team will also approach various existing Lead Users who are extremely motivated in finding ingenious solutions to a LEGO related need, and who have developed a prototype, solution, or have an established business, and are eager to co-create on taking their idea to the next level.
If you already have a breakthrough idea, we encourage you to keep an eye out for the Lead User Lab innovation portal launch. And if you can’t wait, please send us a note to [email protected] Please expect a delay in getting an answer. The LUL team will not be onboard until August
The lead user Lab is planned as a two-year pilot and the LEGO group will ongoingly evaluate the potential of scaling this initiative.
LEGO has revealed this year’s Inside Tour exclusive set as The LEGO System House (4000034) in the form of building instructions that they have put online. The System House was an administrative building that was used to handle the company’s international activities, exhibiting new products, and as an inspiration center. There are a number of international flags on the roof to show when a representative of sales companies from a particular nation visit Billund.
It’s never too early to speculate about the fall 2019 LEGO Star Wars UCS set and it looks like rumors have already started over on Reddit. A user was at their local LEGO store and an employee mentioned they already have a placeholder for the next UCS set in the system and it will be priced at $699. The thread has many people suggesting it could be a new Star Destroyer as there aren’t that many vehicles in the Star Wars Universe that could command a high price point. The last UCS version of the ship was the 10221 version from 2011 and the latest retail release of the ship was the First Order Star Destroyer (75190) from 2017.
I can not say that the next UCS set will be a Star Destroyer as I haven’t heard any rumors about it or maybe I’m not looking hard enough or care to. Again, everything above is considered a rumor until LEGO announces it. We do know that LEGO does usually release a Star Wars UCS/Master Builder Series set around September/October so we’ll just have to wait until then to hear more about what’s coming up when the teasers start showing up on social media.
LEGO has kicked off another building contest on LEGO Ideas for the Jurassic World theme for some great prizes. The object is to build a genetically modified hybrid dinosaur. The grand prize winner will get:
-75936 Jurassic Park: T. rex Rampage
-75934 Dilophosaurus on the Loose
-75935 Baryonyx Face-Off: The Treasure Hunt
-75937 Triceratops Rampage
-75938 T. rex vs Dino-Mech Battle
There are also two runner up winners who will get:
-75936 Jurassic Park: T. rex Rampage
The deadline to submit your entries is July 17. Check out the full list of rules in the link above.
LEGO Star Wars: The Skywalker Saga was announced a few days ago and today TT Games has revealed some gameplay details. The first bullet point is that it is built brick by brick from the ground up with new tech. As I mentioned before, it is rumored that the game would use procedurally generated worlds which is somewhat new as it has been used in recent LEGO games.
In the game, you’ll be able to play all nine films in any order and explore the galaxy while flying from planet to planet. Also there will be voices so I assume it’ll have voice lines from the movies.
There will be 200+ characters to use which is quite a lot and there will be over-the-shoulder shooting along with melee combos and new Force powers.
All in all, it sounds like it’ll be a pretty cool game once it’s released. Hopefully we’ll see more details next month when San Diego Comic Con rolls around.
LEGO has released the designer video for the upcoming LEGO Jurassic World Jurassic Park T. rex Rampage (75936). Designer Mark Stafford talks about some of the details in the 3,120 piece set. He also talks about how the set is based on Mike Psiaki’s design from 2012 which was reiterated in LEGO’s statement. The Jurassic Park T. rex Rampage will retail for $249.99 and will be available on June 19.