LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 85 of 159)

LEGO Testing Digital VIP Card

LEGO VIP Digital Card

LEGO has started sending out emails to select VIP members to test out their new LEGO VIP Digital Card. From the looks of it, it’ll work the same as a regular card but on your smartphone since a majority of people has a phone with them. If you’re a Black Card holder, you’ll also have the option to use it as your card style when you open up the app.

When you open up the Digital Card, it’ll show your VIP barcode for when you makes purchases in store and the email address that is connected to the account. Some of the addition features will include targeted and personalized offers on your phone as well as getting your VIP info such as point balance and recent purchase activity. There’s no word yet on when a wider roll out will be. Thanks to John for sending the screenshots over.

LEGO VIP Digital Card

LEGO VIP Digital Card

LEGO VIP Digital Card

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The LEGO Group 2018 Annual Report Results

LEGO 2018 Annual Results

The LEGO Group wrapped up their conference for the 2018 Annual Results and it was a good rebound year for them. After a drop in 2017, LEGO returns to growth last year in which revenue grew 4 percent as well as operating profit. Some of the main highlights include:

-Global consumer sales grew 3 percent in 2018 compared with 2017.
-Revenue for the full year grew 4 percent to DKK 36.4 billion. In constant currency, revenue grew 7 percent compared with 2017.
-Operating profit grew 4 percent to DKK 10.8 billion. Net profit was DKK 8.1 billion, an increase of 3.5 percent.
-Cash flow from operating activities remained strong at DKK 9.8 billion.
-Market share grew in all major markets, bucking overall industry trends.

As usual, there’s certain LEGO themes that helped with the numbers and here are the top themes of 2018, in no particular order: City, Technic, Star Wars, Friends, Ninjago, Harry Potter, Jurassic World, Classic, and Creator.

Check out the official press release below.

BILLUND: February 27, 2019: The LEGO Group today reported earnings for the full year ending December 2018. Global consumer sales grew 3 percent, while revenue for the full year grew 4 percent to DKK 36.4 billion, up from 35.0 billion in 2017. In constant currency, revenue grew 7 percent compared with 2017.

Operating profit was DKK 10.8 billion compared with 10.4 billion in 2017 an increase of 4 percent. The growth was due to increased sales, balanced with a continued focus on investing for the future. Cash flow from

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AFOL Hobbies and Interests Survey

If you have a lot of time on your hands, LEGO is doing another survey on how AFOLs spend their leisure time and what kind of hobbies and interests they have. I say only do this survey if you honestly don’t have anything else to do because it does take at least 30 minutes to complete. I won’t blame you if you don’t want to do it but LEGO did ask us to share it out. Head over to the link here to do the survey. It will be ending on March 3. We’ll see what the fuss is all about when the results are shared on the LAN in April.

Update: A few of you mentioned that you are not able to do the survey. Apparently it is only for the US, Germany, and China.

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The LEGO Group Announcing 2018 Annual Results Tomorrow

LEGO 2018 Annual Results

It’s that time of year again where LEGO will be announcing the annual results for 2018. If you’re awake here in the States, you can join in the conference which LEGO will be livestreaming tomorrow. The conference will begin at 10:30AM CET, 4:30AM EST, 1:30AM PST. I’ll be doing a recap of the main topics once it is over.

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LEGO Retail Design Team Wants Adult Shopper Insights

If you have a few extra minutes, LEGO is running a survey to learn more about shoppers at LEGO Brand Stores and LEGO Certified Stores. The insight could help enhance the shopping experience at LEGO Stores by implementing some of the things that were suggested in the survey.

The LEGO® Retail Design team is very excited to hear from adults about their shopping experiences and expectations and how we can make the experience even better! Around the world there are different types of LEGO Stores (LBR and LCS) with the goal of providing an inspiring, interactive, creative and fun experience for kids and adults alike.

Whether you visit a LEGO Store every day or have never even seen one, it is important to know what adults expect and desire from a visit. Your feedback will be considered when designing the future LEGO Store experience.

Working with adult fans of LEGO, the LEGO Retail Design team has created a short survey and with the hope that you can take a few minutes to share your thoughts. Your insights will help to make visiting a LEGO Store a truly memorable event!

Just like a LEGO creation, each person offers a different and unique perspective so, the survey is open to anyone and everyone with the hope that thousands of adults from around the world share their ideas.

SURVEY LINK: https://www.surveymonkey.com/r/33JX7TD

The Survey is anonymous and available in both English and Simplified Chinese. Survey closes March 20, 2019.

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Chris McVeigh Joins the LEGO Creator Expert and Architecture Teams

Even though it’s still early morning, here’s your LEGO feel good story of the day. If you’ve been in the LEGO community on social media the past few years, you may have heard the name Chris McVeigh, aka PowerPig, float around. One of his most popular builds are the Brick Sketches of various characters that have been featured by LEGO before. Yesterday, he has announced that he has been hired on to the LEGO Creator Expert and Architecture teams and will begin work starting in March. This just goes to show that LEGO still continues to take notice of fan creations and you have a chance to get hired on if you work hard enough. I can’t wait to see what Chris has in store for us in the near future.

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LEGO Wins Four Toy of the Year 2019 Awards

Back in November of last year, the nominees for the 2019 Toy of the Year awards were announced and LEGO was nominated for a few categories. The awards show was yesterday and I’m happy to report that LEGO has won in four of the seven categories they were in. It seemed that many of the voters enjoyed the return of the LEGO Harry Potter line as the theme took home three awards. Another great for LEGO and it looks like they’re already making a run for next year’s awards with the newly announced LEGO Hidden Side theme.

Collectible of the Year – LEGO Harry Potter and Fantastic Beasts Collectible Minifigures (71022)

Construction Toy of the Year – LEGO Harry Potter Hogwarts Great Hall (75954)

Playset of the Year – LEGO Creator Roller Coaster (10261)

Specialty Toy of the Year – LEGO Harry Potter Hogwarts Castle (71043)

LEGO Wizarding World Harry Potter Collectible Minifigures (71022)

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