Home Community LEGO Ends Two-Year Promotional Partnership with The Sun

LEGO Ends Two-Year Promotional Partnership with The Sun


In some major news across the pond, LEGO announced today they have ended their two-year promotional partnership with The Sun. This comes after a parent took his anti-Page 3 campaign to LEGOLAND and Wapping. However, LEGO denies that ending the partnership was not linked to the online petition but the partnership naturally ended on it’s own.

Fiona Wright, Lego’s vice president and general manager in the UK and Ireland, told one anti-Page 3 supporter: “The recent promotion in the Sun was part of a two-year agreement which started in 2011 as part of our marketing strategy. This is our final promotion with the Sun.”

The Guardian notes that:

The Sun said the partnership officially ended in November 2012, and that the recent “Lucky Dip” promotion used stock from the previous agreement.

There’s no word as of now on how LEGO will handle their polybag promotions.

**Via Brickset**

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission. The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases. We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/