LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 10 of 176)

LEGO Achieved Record Profits in 2024

A few hours ago, The LEGO Group released their 2024 Annual Results and it was a record year for the company. Revenue grew by 13% which was driven by a strong demand for its large portfolio. Consumer sales also increased by 12% and their market share also grew while outpacing a declining toy market. There were 840 products released last year and the top themes include LEGO City, Star Wars, Technic, Icons, and Harry Potter.

The LEGO Group delivers record top- and bottom-line results in 2024

Highlights vs. FY 2023

• Revenue grew 13 percent to DKK 74.3 billion, driven by strong demand for its large, diverse portfolio that caters to builders of all ages and interests.
• Consumer sales* increased by 12 percent.
• Market share grew significantly with the LEGO Group consistently outpacing a slightly declining toy market.
• Operating profit increased 10 percent to DKK 18.7 billion, while increasing strategic spending on sustainability and digital technology. Net profit grew 5 percent to DKK 13.8 billion.
• Free cash flow was DKK 10.2 billion. Cash flow from operating activities increased by 24 percent, supporting substantial investments in new factories and facilities, including in Vietnam and the U.S.
• Certified mass balance purchases** more than doubled from 18 percent in 2023 to 47 percent in 2024.

BILLUND, DENMARK, March 11, 2025: The LEGO Group today issued its annual results for 2024. The company achieved record revenue and operating profit, outpacing the toy market with significant market share gains. The double-digit revenue growth was driven by

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LEGO Festival Announced for LEGOLAND Parks

LEGO and Merlin Entertainments have announced the world’s largest LEGO festival coming to a LEGOLAND resort near you. Seven LEGOLAND parks around the world including Billund, California, Deutschland, Florida, Korea, New York, and Windsor will have the festivals held every weekend in May leading up to World Play Day on June 1. The festivals will include five immersive zones with over 49 new big build LEGO models designed to inspire play.

THE WORLD’S LARGEST LEGO® FESTIVAL IS COMING TO A LEGOLAND® RESORT NEAR YOU!

MERLIN ENTERTAINMENTS BRINGS ULTIMATE CELEBRATION OF PLAY ACROSS THE GLOBE IN 2025

• The LEGO Group and LEGOLAND Resorts bring play to life with a brand-new, exciting global festival celebrating creativity, fun and imagination!
• Seven LEGOLAND® Resorts worldwide are bringing the power of play to a whole new level with the new LEGO®Festival coming to LEGOLAND® Billund, LEGOLAND® California, LEGOLAND® Deutschland, LEGOLAND® Florida, LEGOLAND® Korea, LEGOLAND® New York and LEGOLAND® Windsor
• Held every weekend in May, leading up to World Play Day on 11th June, the LEGO Festival 2025 includes five immersive zones and over 49 new big build LEGO® models designed to inspire play in different ways
• Families with children can provide 100,000 hours of PLAY to children across the globe just by making the Play Pact!

If kids controlled the world, family playtime would be all the time. That’s why the LEGO Group and Merlin Entertainments’ LEGOLAND Resorts have joined forces to launch the LEGO Festival, the first ever celebration of its kind! Designed to be a

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LEGO x Lunar Outpost Partnership Announced

LEGO has quietly announced a new partnership with private space company Lunar Outpost. Nothing too substantial was announced but it looks like there will be a future product and some surprises as well coming later this year.

Lunar Outpost has a contract to develop a Lunar Terrain Vehicle (LTV) for the Artemis Program. The LTV is expected to launch before March 2030.

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LEGO Minifigure Factory Now Available in Canada

It has been announced that the LEGO Minifigure Factory has been expanded and is now available in Canada. The online version was originally launched in the US as a beta in 2022 and was officially launched last year. Canadians can now create your own unique LEGO minifigure without having to go to a flagship store. It costs $15.99 CAD each and you can also earn 80 Insiders Points for one.

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Wall of History Acquires Brickshelf

Wall of History has announced that they have reached an agreement to acquire Brickshelf. If you were not familiar with the news, Brickshelf owner Kevin Loch sadly passed away and his estate stated that they would be shutting the site down. Shortly after the announcement, there was a lot of interest in keeping the site going and it looks like the estate has made an agreement with Wall of History to keep it alive.

The transfer of ownership will be in April and with the help with the help from the folks at Mask of Destiny, the site will remain online with full functionality. Wall of History is a web archive of the history of LEGO BIONICLE.

Brickshelf was one of the OGs in LEGO photo sharing for MOCs as well as building instructions and we’re glad to see that Kevin’s legacy will go on.

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Will LEGO Prices Rise Due to Mexico Tariffs? – LEGO Sued by X

These pieces of LEGO news came out yesterday but it was a packed with LEGO reveals so I didn’t want to overshadow it. I rarely do any political content but it is LEGO related and relevant to the US.

Yesterday, President Donald Trump imposed tariffs for Canada, Mexico, and China. This involves a 25% duty on all imports from from our neighbors. As we know, LEGO manufactures a majority of the sets for the North America market at the Monterrey, Mexico factory.

We’ll have to see if LEGO raises their prices on the LEGO Shop and in stores in response to these tariffs. The LEGO Group does have a factory in Virginia that is set to open in the second half of 2025 but it won’t go into full production mode until 2027. Time will tell if LEGO moves up their scheduling to try to offset these tariffs.


In other news, Elon Musk’s X has sued LEGO along with other companies such as Nestle, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, Pinterest, and Shell International for not advertising on the platform. They are accused of illegally boycotting and stopped buying ads on X which resulted reduced revenue.

LEGO’s X account has been pretty much silent since September 2024 but they respond to fans’ posts. I’ve been wondering why they haven’t posted and we now know why.

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The LEGO Group Increasing Solar Capacity at LEGO Factories

This year, The LEGO Group will be increasing their solar capacity to help in reducing greenhouse gas emissions. The company will be installing panels in six LEGO factories around the world and is planning to further increase solar capacity globally by 72% this year. LEGO is still on track to reduce greenhouse gas emission by 2032 and achieving net-zero emissions by 2050.

Increase in solar capacity to help reduce greenhouse gas emissions

• Increased solar capacity by 61 percent globally over the past two years
• Solar panels installed across 6 LEGO factory sites
• Plans to further increase solar capacity globally by 72 percent in 2025
• Solar expansion is a key initiative towards ambition to reduce greenhouse gas (GHG) emissions by 37 percent by 2032 and achieve net-zero emissions by 2050.

Billund, Denmark, 31 January 2025: At the LEGO Group, we want to play our part in creating a more sustainable world for children to inherit.  A critical part of our sustainability strategy lies in limiting our impact on the planet’s resources and climate. We are focused on better understanding, and then reducing, our total greenhouse gas (GHG) emissions throughout our value chain, which includes continuing to look for improvements in our own operations and increasing capacity and production of renewable energy across our production sites.

We have added 22 MWp of solar energy capacity to our operations globally since 2022. Major developments included doubling solar capacity in our factory in Kladno, Czech Republic and a 400% increase, at our headquarters in Billund, through

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