LEGO Celebrates 85 Years

A few days ago, LEGO celebrated their 85th anniversary and they have been releasing some content to commemorate the event. Throughout its history, LEGO has evolved from a wooden toy company to the largest toy company in the world. If you haven’t seen the video yet, it’s basically a condensed version of its long history. What is your fondest memory with LEGO? Let us know in the comments.


The LEGO Group Appoints Niels B. Christiansen as New CEO

Earlier today, The LEGO Group has announced that the Board of Directors has appointed Niels B. Christiansen as the new CEO of the company. Christiansen replaces Bali Padda who took over at the beginning of the year. Read the full press release below.

The LEGO Group today announced that its Board of Directors has appointed Niels B. Christiansen, 51, as CEO of the LEGO Group effective October 1, 2017.

Christiansen was most recently CEO of global industrial technology company, Danfoss, a position he held for nine years until end of June 2017. Christiansen replaces Bali Padda, 61, a long-standing LEGO Group executive, who will assume a special advisory role with LEGO Brand Group.

Jørgen Vig Knudstorp, Executive Chairman of LEGO Brand Group said, ‘Niels is a great leader who delivered outstanding results while CEO of Danfoss. There, he transformed a traditional industrial company into a technology leader. His experience in digitalisation and globalisation, implementing a transformative strategy, and creating an agile, high performing, international team will benefit the LEGO Group. The Board is confident that under Niels, the LEGO Group will continue to flourish and bring play experiences to more children around the world.’ Knudstorp said the transition to a new CEO occurred more rapidly than the Board had anticipated.

“Bali has been part of the LEGO Group family for the past 15 years. He played an integral role in the turnaround of the LEGO Group and during his time as CEO created a solid foundation from which to continue to transform the company. He is a great friend and a wonderful ambassador for the LEGO® brand,” said Knudstorp.

Niels B. Christiansen has spent more than 25 years in business leadership. He began his career at management consultancy, McKinsey and power tools manufacturer, Hilti, and became CEO of GN Netcom aged 33. He joined Danfoss in 2004 and became CEO in 2008. During his tenure, the company doubled in size to 39 billion DKK, increased its global footprint and transformed its portfolio in response to changing customer demands. Danfoss is a family-owned, Danish-based global technology company which specializes in infrastructure, food supply, energy efficiency and climate-friendly technology solutions.

Christiansen said: “I am honoured to have the opportunity to join an organisation as iconic and purpose-driven as the LEGO Group. I have loved building with LEGO bricks since I was a child. As I look at the challenges facing this generation of children, the Group’s mission, to inspire and develop the builders of tomorrow, is more important and urgent than ever. I am looking forward to working with the Board, the family and the LEGO Group team as we embark on the next phase of global growth.”

About Niels B. Christiansen
Niels has broad experience leading large, global high-tech companies. He was most recently President & CEO of Danfoss A/S, a position he left in June 2017. Niels joined Danfoss in 2004 as Executive Vice President and a member of the Executive Committee for Danfoss A/S. He became Chief Operating Officer in 2005, Vice-CEO in 2006 and President & CEO in 2008.

Niels began his career as a management consultant at McKinsey & Co. Following this he joined Hilti Corp as Vice President Corporate Development. In 1997, he joined GN Netcom, moving to the role of President & CEO in 2000. In 2003, he was appointed Group Executive Vice President at GN Store Nord.

He is Chairman of the Board of William Demant Holding A/S and Axcel and a Member of the Board of AP Møller-Maersk A/S and Technical University of Denmark (DTU).


LEGO Iconic Cave Caveman & Cavewoman (5004936) Promotion Now Live

The promotion for the LEGO Iconic Cave Caveman & Cavewoman (5004936) is now live on [email protected]. You can get it for free with a purchase of $50 or more from now until August 31, while supplies last. I’ve already done a review of the set if you want to take a look at it.


Major LEGO Mistake in It Trailer

Here’s a little Sunday funday kind of post to start off the week. The new trailer for the remake of the classic film It dropped recently and there’s something LEGO related in it that may trigger fans. Eagle-eyed fan Nathan Wells found a mistake that made even producer Seth Grahame-Smith say they’re cancelling the release until further notice.

In the trailer, a LEGO model made of lime-green parts was dropped and if you look at it closely, there’s a 2×2 lime-green roof tile that can be seen. Unfortunately, the movie takes place in 1989 while the part wasn’t released until 2010. Obviously, this is an oversight of major proportions and we demand that director Andrés Muschietti reshoot the scene with correct LEGO parts used!

Clearly, I’m joking but it’s really it’s neat to see that there are fans with vast knowledge of LEGO even in a minute scale. As LEGO gets bigger and bigger, it’s also cool to see that more LEGO has been implemented into recent movies and TV shows with the latest one being the Death Star in Spider-Man: Homecoming and I hope to see more in the future.


Bricks on the Dollar Clutch’s Secret Stash

Earlier this month, Bricks on the Dollar launched their own LEGO-themed Monthly Mystery Box. Is the age of Mystery Boxes over? Perhaps. But where other LEGO-themed Mystery Boxes focus on education, knock-offs, or just a scoop of used bricks, Clutch’s Secret Stash promotes the celebration of the LEGO Lifestyle among AFOLs.

Here’s an image of what subscribers received in their first box.

Green Grocer fridge magnet

Gray spectrum color swatch

Classic Cola bottle cap

7x retired chrome silver modified tiles

Pizza sticker

Custom Printed Cartoon Network Unikitty from MinifigFX

Sign up now and join the August 2017 shipping list. The next boxes ship out very soon!

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The AFOL Poster Subscription Service Releases New July Artwork

Interested in LEGO Art? The AFOL Poster Subscription Service from Bricks on the Dollar has begun its mission to bring you original LEGO Artwork every month with their second release, 21109 LEGO IDEAS EXO SUIT by Iron Brush.

Every month a new artist will create distinctly LEGO-themed art in their own style. 11”x17” posters are available from the AFOL Poster Service website. Posters are tube-shipped to their recipients. For only $10 per month you will get the newest poster tube-shipped to you on the 1st of each month. Subscribers also get a short bio about the artist and the artwork as well as an official LEGO Minifigure from the depicted theme! If you want to pick and choose, the posters will be individually available on the 15th of each month for $13 shipped.

Check out the posters which are available right now. A new poster will be available each month while supplies last. Upcoming themes include Bionicle, Futuron, & perhaps Ninjago? Pick up your favorites or sign up for the subscription to never miss a poster!

**Sponsored Post**


Take a Trip Down Memory Lane in the LEGO Archive Vault

A few weeks ago, Josh Hanlon from Beyond the Brick was able to attend LEGO Fan Media Days and he has given LEGO fans a look at something that most of us probably won’t be able to see in real life, the LEGO Archive Vault, aka Memory Lane. It is located under the LEGO Idea House and it contains almost every single LEGO set that has been produced. Attendees of the LEGO Inside Tour are also able to check it out.

LEGO designers and other employees also go down to the Vault to do research or reminisce about their childhood. Since LEGO adds to the Vault every year, that means that they are running out of room and will soon have to move it to another location. You’ll notice that in the beginning of the film, Josh notes that there are already upcoming sets that haven’t been released yet that are already on the shelves which is blocked off.

If you have half a hour to spare, I highly recommend you taking a look at the video as there are lots of cool stuff that were shown off. Did you see sets that you have/had that were from your childhood?

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