Yesterday LEGO released a press release announcing a new exclusive In-Store Birthday Party Program at the flagship Flatiron District LEGO Store. These parties are 90 minutes long and are targeted for children ages 5-14.
People can now reserve a spot on a Saturday or Sunday between June 11 and October 30. The parties can have up to 10 children at a cost of $40/child with a required $100 non-refundable deposit. Check out the full details in the press release below.
NEW YORK, June 6, 2016 /PRNewswire/ — LEGO Brand Retail, Inc. today announced a new in-store LEGO® brick-themed birthday party experience for children ages 5-14, exclusively available at the LEGO® Store: Flatiron District. Beginning today, families can reserve a Saturday or Sunday time between June 11 and October 30 to celebrate their child’s birthday. Guided by two LEGO Brick Specialists, children will take part in hands-on LEGO building activities and group challenges, and take home a LEGO-themed party favor.
Designed with a child’s desire for creative play in mind, the 90-minute parties incorporate personalized building activities, guided mini-model builds and fun competitive building challenges for a one-of-a-kind celebration. Each party features a variety of fun building prompts and unique favors including:
- Exclusive Mini-Model Build: build and take home a mini birthday cake LEGO model, only available from the LEGO Store: Flatiron District
- Group Play: team up to tackle building challenges, such as creating the tallest LEGO brick tower or strongest LEGO bridge
- Free Build Time: unleash your imagination to build anything you want during free build time
- Pick-a-Brick Wall: take a trip to the iconic store wall to fill your box with any LEGO bricks and elements you desire, all of which go home with you at the end of the party
- Story Starter Building: use any bricks you pick to create models based on themed story starters, as chosen by party hosts
- Party Favors for Everyone: take home a bag full of the day’s builds, sticker sheets and more. The birthday child’s bag also includes custom t-shirt, frame and photo of the day.
- Brick-Themed Party Kit: prepare for the event with LEGO-themed invitations and thank you cards
- Birthday Treats: party hosts are welcome to bring their treat of choice to serve during the party
“Our Flatiron store birthday party program provides New York City families with one of the most requested store experiences—an immersive, hands-on LEGO building celebration right inside the iconic store,” said Michael McNally, senior director, brand relations for LEGO Systems. “The themed builds and varied activities will help spur creative building that can continue long after the celebration ends, making each party a perfect way to kick off a new year in a child’s life.”
Interested families are encouraged to book early due to limited availability by visiting the LEGO Store: Flatiron District to book their party today. A $100 non-refundable deposit is required at the time of registration. Parities can accommodate up to 10 children with a cost of of $40 per child. For more information, visit the LEGO Store: Flatiron District, located at 200 Fifth Avenue (@ 23rd Street), New York, NY 10010 or call 212-255-3217. Store hours are Monday through Saturday, 10am-8pm and Sunday, 11am-6pm.
A lot of readers have asked me about this in the past and I think it’s time to implement it. I’m starting a new segment called The Brick Fan Monthly Recap which is a post about some of the top LEGO articles for the month that some of you may have missed.
LEGO Disney Collectible Minifigures (71012) Now Officially Available – The highly anticipated and now very popular LEGO Disney Collectible Minifigures (71012) are now available for purchase in stores and online. They’ve been so popular that people have been having a hard time trying to find them while stores are having trouble keeping them in stock.
LEGO Ideas Voltron – Defender of the Universe Achieves 10,000 Supporters – LEGO Ideas Voltron – Defender of the Universe project hits 10,000 supporters in a matter of a few weeks and now heads to the Second 2015 Review Stage.
Sonic the Hedgehog Rumored to be Confirmed for LEGO Dimensions – CM4Sci on Eurobricks has reported that Sonic the Hedgehog (71244) will be heading to LEGO Dimensions when Series 2 comes out.
LEGO Star Wars Escape the Space Slug Building Instructions – During the LEGO Star Wars May the 4 event, there was a special promotion for LUG members to purchase the exclusive Escape the Space Slug set.
LEGO Star Wars UCS Assault on Hoth (75098) Review – I did my review on the very controversial LEGO Star Wars UCS Assault on Hoth (75098) set and it was a mixed review at the end.
Disney Infinity Cancelled, More Fuel for Star Wars to LEGO Dimensions? – It was announced that Disney Infinity would be ending and it’s a possibility that Star Wars and other Disney franchises could be coming to LEGO Dimensions.
LEGO Minifigures Online Appears to be Cancelling in October – Continuing with video games that will be cancelling this year, it appears that LEGO Minifigures Online will be ending in October when the license ends in October.
LEGO Creator Big Ben (10253) Officially Announced – LEGO announced that the next D2C set will be the LEGO Creator Big Ben (10253) which will be coming out on early access for VIPs on June 15 and the general public on July 1.
LEGO July 2016 Store Calendar Promotions & Events – The LEGO July 2016 Store Calendar is now available and one of the promos for the month include the Classic Knights set with purchases of $50 or more.
LEGO Star Wars: The Force Awakens Season Pass Details – Warner Bros. Interactive Entertainment has announced everything that will be included with the Season Pass for the LEGO Star Wars: The Force Awakens video game.
LEGO Ghostbusters Ecto-1 & 2 (75828) Box Art Revealed – We’ve already seen the official images for the upcoming LEGO Ghostbusters Ecto-1 & 2 (75828) and now we have an image of the box art for the set.
It was been fairly quiet on the news front but over on the LEGO Ambassador Network, it has been announced that LEGO has found a replacement for the Americas Community Manager position which was previously held by Kevin Hinkle. As you may or may not have known, the position was in the air the past few months as Kevin was moving to another position within The LEGO Group. Starting on July 1st, Paul Striefler will be taking over and you will be able to meet him in some upcoming LEGO conventions.
I am happy to inform you that we have accomplished the very difficult task of finding a suitable candidate to replace Kevin Hinkle as Community Manager for Americas. Although we are sad to say goodbye to Kevin as a team member in AFOL Relations & Programs, we are thrilled that we are able to provide Kevin with a chance to explore new opportunities within The LEGO Group, and even within the LEGO Community Engagement (LCE) Department, ensuring that Kevin will still be a close colleague. As Kevin has already told you through an earlier LAN post, he will move into a new role as Business Integration Manager, using his years’ of experience engaging with and supporting the TFOL and AFOL community to build a stronger collaboration between the LEGO markets, business units and community.
We are very happy to announce that our new Community Manager for Americas is Paul Striefler. Some of you already know Paul as he has been assisting Kevin for more than 6 months a couple of days per week. Paul has a background in Consumer Services as an advisor and joins us from his current position as Executive Assistant to our Vice President of D2C Americas / Pacific in Enfield where he has taken on projects such as large scale events, primarily managing the mobile LEGO Brand Retail Stores at LEGO Kids Fest in the US for the past several years.
Paul will officially be taking over his new responsibilities on the 1st of July. At the same time, Kevin will be moving into his new position. There will be a thorough handover from Kevin to Paul throughout the year and you will all receive additional information about whom to reach out to once this takes place. They will also be travelling to some of the AFOL events in Americas together, so some of you might get a chance to say hi and goodbye. Please assist me in welcoming Paul into the amazing world of AFOLs and TFOLs!
LEGO over on the Ambassador Network has just released an updated version of the 2016 color palette. This consists of all of the colors that are currently used for various LEGO elements.
You can download the PDF version here.
As you may or may not know, I am part of the LEGO Ambassador Network and from time to time there are workgroups where input is needed from members of the LAN as well as from the LEGO community. Below are some of the questions that were presented to us and LEGO would like some input on the current state of the LEGO VIP program. You can either answer anonymously or with your login below. Please answer seriously and honestly to your ability. Thanks for your help!
1) Please describe how you and your family make use of the VIP program today.
2) Please identify the key benefits the LEGO VIP program provide for your family as a whole.
3) How does the VIP program influence your and your family’s LEGO experiences, such as the LEGO sets and themes you are interested in?
4) Please brainstorm ideas related to additional experiences family oriented VIP members would like access to.
5) Please look into how family oriented VIP members would want to be treated as a VIP when they come to the LEGO store, call the contact center and otherwise get into contact with the LEGO Group.
Greyson over at BrickUniverse has sent over a press release regarding their next LEGO fan expo in Columbus, Ohio in August. There’s still time to sign up to be a registered attendee if you want to display your creations and join in on activities.
The center of the LEGO universe will be in Columbus, Ohio this August! BrickUniverse Columbus AFOL Convention will be coming to the Greater Columbus Convention Center August 19-21, 2016 for three full days of fun for adult and teenage fans of LEGO. The website is www.brickunvierse.org/columbuscon
Over the three days, convention attendees will be able to meet fellow adult LEGO fans including Jonathan Lopes from San Diego, Dan Siskand of Brickmania, Rocco Buttliere from Chicago, The Brick Show, and more!
Attendees will also be able to experience:
Seminars, Roundtable discussions, and Workshops: insightful talks led by fellow members of the community
Incredible Displays: 27′ long LEGO model of the USS Missouri built by Dan Siskand, urban landscapes built in a custom LEGO scale by Jonathan Lopes from California, a 180 sq. foot LEGO Renaissance Fair built by James Burrows from Florirda, and more!
Games: multiple AFOL games like speed build and combo with chances to win free LEGO
Interaction: Meet LEGO fans from across the the country. Fanss from California, Chicago, Florida, Virginia, Oklahoma, New Jersey, Georgia, and of course locally in Ohio have already registered for the convention
Charity: there will be a silent auction and raffle supporting Creations for Charity
And what’s even more awesome is that the convention is FREE OF CHARGE for those who display! Registration to the convention includes:
Two 1×8 bricks for a brick badge: one brick printed with your name and one for the event
Ability to attend AFOL seminars
Ability to attend free AFOL games
Raffle tickets for the many prizes
Ability to participate in the ceremonies and other impromtu activities
Raffle tickets for various drawings with thousands of dollars worth of LEGO.
A Goody Bag full of awesome and exclusive LEGO items.
This 3-day convention is open to all LEGO enthusiasts interested in connecting with other adult and teenage fans and having their creations on display for the public to enjoy during the public hours of BrickUniverse. To register for the 3-day convention, please go to www.brickuniverse.org/columbuscon
If your LUG would like to participate, please contact [email protected]
Yesterday, LEGO released a press release regarding the future of the company. It was announced that Kjeld Kirk Kristiansen and his son, Thomas Kirk Kristiansen will be switching roles on the board of directors as Thomas Kirk will be the new deputy chairman while his father becomes an ordinary member of the board.
Kjeld Kirk Kristiansen says:
“The family has for some years been making careful preparations for the future. I am very pleased to say that we are now ready to take certain important steps toward the smooth generational handover that will continue to maintain active family ownership of the LEGO Group – not just for the next generation but also for generations to come.
“As part of the preparations, we have decided that in each generation one person should be taking on the role as the most active owner. The most active owner will on behalf of the whole family be close to the LEGO Group, the LEGO Foundation and KIRKBI. We in the family have agreed that Thomas should assume this role in the fourth generation. Thomas has built up an in-depth knowledge of the companies, and he enjoys the backing of the whole family.”
You can read more on the story in the link above or if you’re subscribed to The Wall Street Journal, they did their own piece about this story.