LEGO Life App Launched


Today LEGO has launched a new social network that is aimed towards kids called LEGO Life. The app is available for free on both iOS and Android. There are lots of stuff to do on it including quizzes, building challenges, create a digital minifigure, and more. Kids can also upload photos of their creation and post them online. Check out the full press release for LEGO Life below.

LEGO is looking for feedback on it so let us know how the kids like it and what can be improved on and we’ll send it over.

LEGO Group Launches LEGO® Life, a Safe Social Network for Kids Under 13

– LEGO Life Extends Play Through an Evolving Community of Inspiration that Adheres to the Highest Standards for Child Safety Online –

– New LEGO Emoji Keyboard and Themed Feeds Innovate on the Best of Today’s Social Network Features to Allow Kids and Tweens to Share and Communicate with Thousands of Other LEGO Fans –
BILLUND, Denmark (January 31, 2017) – Building on its experience with nurturing communities and extending its expertise in developing quality, child-friendly digital play experiences, The LEGO Group today announced the launch of LEGO® Life, a safe social network for kids under the age of 13. The app-centered digital experience allows young LEGO builders of all levels and interests to connect with a community of like-minded peers to express their creativity, share their LEGO creations, interact with LEGO characters, and inspire one another. The experience launches today in the U.S., U.K., Canada, France, Germany, Denmark, Austria and Switzerland, with additional markets launching in 2017 and 2018.

“The LEGO Group aims to develop digital experiences that complement and enhance LEGO play,” said Rob Lowe, head of LEGO Life. “LEGO Life creates a platform that amplifies the joy of building and pride of creation that kids experience with tactile play through the digital world in a safe way – further unleashing creativity among kids and tweens on a much broader scale.”

LEGO® Life Increases the Sociability and Personalization of LEGO Play
LEGO Life bridges physical and digital play experiences, innovating on the best of today’s social network features to add a social layer to LEGO play. After seeing millions of kids share their pride of creation in the “Cool Creations” section of LEGO Club Magazine and use LEGO.com message boards to share stories and photos about LEGO building, a richer, more dynamic social media platform such as LEGO Life is a natural next step in the evolution of LEGO community engagement.


“LEGO Life provides the platform where kids and tweens can take their LEGO creations and stories and give them the audience they deserve,” added Lowe.

The LEGO Life app lets kids personalize their LEGO experience through direct interaction with their favorite LEGO characters, exclusive content, an in-depth 3D LEGO minifigure avatar creator, and fun building inspiration and challenges. LEGO Life also introduces a custom LEGO Emoji Keyboard with which kids and tweens can communicate about what they create in LEGO form, as well as comment on what their peers share.

“LEGO bricks are already established as a global visual language that kids understand and use to express themselves,” explained Lowe. “The LEGO Emoji Keyboard takes this personalization one step further with a keyboard of recognizable emojis augmented by stickers and phrases that let kids engage safely within LEGO Life.”


According to global research that informed the development of LEGO Life, 90 percent of kids surveyed are aware of emojis and their use in communication. When asked if they use emoji icons, approximately 40 percent of kids said “yes.” By infusing a LEGO look and feel into familiar emoji vernacular, the LEGO Emoji Keyboard helps kids and tweens inspire and support each other even though their spelling and typing skills may be still developing.

LEGO® Life is a Constantly Growing Source of Inspiration
Similar to mainstream social media platforms, LEGO Life delivers a newsfeed customized to user preferences. The app encourages kids and tweens to identify and “follow” topics of interest so that their feed is populated with relevant images, challenges and more. For example, kids can choose to follow groups dedicated to certain animals, vehicles, heroes, specific LEGO themes, seasonal programs or regional topics that they find most relevant.


Additionally, LEGO Life provides kids and tweens with inspiration and mentorship in fun and engaging ways. LEGO Master Builders will share creations and issue a variety of building challenges within LEGO Life to encourage building and sharing among the community. Characters such as Master Wu from LEGO NINJAGO, Emma from LEGO Friends and LEGO BATMAN™ will share building inspiration and will appear within the app to comment on member builds. New features will be continually added to the experience.

As the network grows and expands, users will find other ways to customize their LEGO experience, such as earning rewards for their engagement in LEGO activities and the ability to inventory their LEGO collection, among many other things. LEGO Life will also be available through many other LEGO touchpoints to enable as many LEGO fans as possible to experience its potential.

LEGO® Life is Safe and Secure
LEGO Life is a safe social network for kids under 13. It is designed to be a child’s first digital social experience, taking users by the hand and introducing them to some of the core concepts of a social network, all through the trusted values associated with the LEGO brand. As detailed in the Digital Safety section of LEGO Life, participants’ safety is assured in several ways.


No Personal Information
LEGO Life prevents kids from sharing personal information, images, or anything that could allow users to identify and locate one another. For example, when a user creates an account, he or she uses the random name generator to create a silly 3-word mix for a display name, such as “DukeCharmingShrimp” or “ChairmanWilyDolphin.” In place of real or facial photos for LEGO Life profiles, users create their avatar by selecting the LEGO minifigure or minidoll of their choice, adding clothing, hair and more to create their virtual persona.

Moderated Content
All content and comments on LEGO Life are monitored by LEGO employees who specialize in moderation to ensure that it is LEGO Life-appropriate and child-friendly. All moderators go through brand and child safety training, and the moderation team is located in LEGO offices around the world to ensure quality, always-on service. Use of the LEGO Emoji Keyboard replaces actual text when commenting on user-generated content. Commenting is tightly controlled and pre-moderated while emoji comments are post-moderated, keeping communication simple, universal, positive and fun.

Adherence to the LEGO Safety Pledge and UNICEF Standards
The LEGO safety pledge is a method for parents to talk to their children about digital safety while establishing a shared commitment to ground rules for online social behavior, and LEGO Life policies and procedures adhere to these ground rules. Additionally, LEGO Group has an ongoing partnership with UNICEF through which the company received guidance as to how to ensure child safety in developing LEGO Life. UNICEF and LEGO Group also partnered to develop a tool which enables companies to assess their current efforts around children’s digital safety.

LEGO Life may be downloaded for free beginning today in the App Store for iOS devices and at Google Play for Android devices.


The AFOL Poster Subscription Service Releases New Artwork

Interested in LEGO Art? The AFOL Poster Subscription Service from Bricks on the Dollar has begun its mission to bring you original LEGO Artwork every month with their first release, 4980 LEGO Rock Raiders Tunnel Transport by Kate Vinnedge.

Every month a new artist will create distinctly LEGO-themed art in their own style. 11”x17” posters are available from the AFOL Poster Service website. Posters are tube-shipped to their recipients. For only $10 per month you will get the newest poster tube-shipped to you on the 1st of each month. If you want to pick and choose, the posters will be individually available on the 15th of each month for $13 shipped.

Check out the first poster which is available right now. A new poster will be available each month while supplies last. Upcoming themes include Fright Knights, Galaxy Squad, and good old Town. Pick your favorites or sign up for the subscription to never miss a poster!

**Sponsored post**


LEGO at the 2017 London Toy Fair

The 2017 London Toy Fair is set to kick off and LEGO again this year will be on hand to show off some of the upcoming sets for later this year. Photography is still prohibited so we’ll have to wait until the Nuremberg Toy Fair next week to see initial images but for now, we’ll have to rely on attendees who are able to describe the sets in detail to give us a tease of what to expect. We’ve already had an initial list of the rumored Summer 2017 LEGO sets already so I’m excited to see what all is included with these sets.


LEGO Brand Store Valentine’s Day Building Events

LEGO 2017 Valentine's Day Building Events

If you checked out the February 2017 LEGO Store Calendar here in the US, you can see there are two building events to celebrate Valentine’s Day. On February 11, there is a kids event to build a mini rose that they can take home. This event is for VIPs and requires a sign up.

Adults also get to join in on the fun on February 14 as they also have a building night. This event is from 6-8pm and it appears the rose build is the same as the one the kids get. Registration is not required but may be necessary if there is a lot of demand for it so you may want to ask an associate just in case. I know the Fashion Valley location has started taking sign ups so there is demand for it at that particular location.


LEGO Message Boards Shutting Down in March

After over a decade of being online, the official LEGO Message Boards will be shutting down on March 6. This move makes way for more of LEGO’s resources to go to LEGO Life which they’ve started to push more for. The message boards are still active but check out the announcement post for deadlines to do things on there.

To be honest, I’ve been on there once or twice but I didn’t really get into it that much and somehow I don’t think it appealed to adults as it did with younger kids. Were you a part of the LEGO Message Boards and are you surprised that it’ll be closing down in a few months?

After much consideration, a very difficult decision has been reached that the Mods need to share with you all. The LEGO.com Message Boards will be retired on March 6, 2017. The entire community, including all forums and all content within them, will be taken offline permanently.

Just like a LEGO set, theme, game, or site nothing can last forever. In order to make way for the exciting features of the future we must occasionally retire older features. That is the current case with the message boards.

The Mods would like to thank you all for being such amazing community members. Every forum is filled with creative, inspiring, and exciting writings thanks to you! We truly appreciate the passion each of you has contributed to this community and hope that LEGO passion will carry through this transitional time.


LDraw Releases new Parts Update for 2016

If you’re using LDraw as for your virtual LEGO building, you’ll be glad to hear that there is a new parts update that has been released for the program. This update adds 475 new parts to the catalog while adding 572 new files to the core library. Check out the press release below to see the details of this update.

The 2016-01 LDraw Parts Update has been now been released. This adds 572 new files to the core library, including 475 new parts and 43 new primitives. This update also includes updated versions of the colour configuration files (LDConfig.ldr and LDCfgalt.ldr) thanks to enthusiasm of Sven v. Beuningen and the co-ordination of Willy Tschager and Magnus Forsberg.

Thanks are of course due to all the part authors who created or corrected parts for this release, including several first-time authors. The reviewers also play an important role in keeping files moving through the parts tracker and deserve just as much credit.

You can preview the new parts in 2016-01 here, download the zip-file update or Windows install package here. Alternatively you can use the LDView menu option File | Check for Library Updates… to install the update.

Please accept our apology for this being the only parts update of 2016.

The LDraw Team


The Brick Fan 2016 Recap

2016 went by just like that it was a very eventful year here on The Brick Fan. Like with previous years, I’m going to go take a look back at what happened on the site last year. Because I love looking at stats, there will be some of that.

We ended the year with 9,416,861 page views which remained steady from 2015. There was some growth in terms of unique visits which went up 3% from the previous year while first-time visitors also went up by 3%.

Monthly-wise, we averaged about 780.000 views per month with January being busiest month when we hit 1 million page views for the first time ever. Hopefully we can replicate that this year with the Toy Fairs coming up. Our highest recorded day was January 26 when we had 65,906 views.

Since we’re in the age of technology, one new thing that we’re taking a look at is devices used to view the site. Mobile devices used actually increased by 15% from 2015, while desktop and tablet use decreased by 6% and 10%, respectively. This means that many of you are switching to your mobile devices to check out the site instead of the traditional route. I have a feeling that this trend will be continuing for 2017.

As far as social media is concerned, we’ve been a little more active on various sites. Over on our Facebook Page, we ended the year with 11,153 likes which was a 39% increase from 2015.

On Twitter, we had 6,758 which was a 22% increase and we’re happy with that.

One thing we’ve been way more active on is on Instagram where we ended with 4,571 followers.

Finally on Google +, we’re still steadily growing with 2,205 of you guys.

In terms of all the sites on the internet, Alexa ranks us 107,680 which is down from 2015 so we’re not growing as much as non-LEGO sites but I’m still okay with it. Quantcast ranks the site at 18,679 which is better than 2015 when we were at 21,445. This ranks us better than the San Diego Zoo (18752), Poker Stars (18873), and Massdrop (19109) which is always interesting to see.

We’re always striving to grow and I feel that we’ve grown a lot in the past year. We did have 806 total posts in 2016 which was down again from the previous year but again, they are more quality posts and not just fluff to drive traffic. Engagement grew overall with a total of 3,968 comments just on the site alone. I’ve done a recap on the top posts and reviews so you can check those out if you want.

Now on to the other stuff that’s related to the site but not part of it. We’re still part of the LEGO Ambassador Network and we’re still working with the LEGO AFOL Relations & Programs (ARP) team to bring you reviews of various sets as well as LEGO announcements. Thank you to Kim and everyone involved to make everything running smoothly.

I’ve had a pleasure to meet some great folks in the community last year who I’ve known about but haven’t met before, especially during San Diego Comic Con. We’ve also gotten more credibility as far as a LEGO fan media site where we’ve gotten to interview developers and such like for LEGO Dimensions which is pretty cool.

I’ve said this and I’ll say it again, this all wouldn’t be happening if it wasn’t for the readers. You guys are the real Brick Fan. I’ll continue to put out news and reviews as I have done but I’m also looking to expand a little more on the site. What kind of posts do you guys want to see more of in 2017? MOCs, sales? Let me know in the comments and I’ll see what options there are.

Thank you everyone for a great 2016 and I look forward to seeing what 2017 has to bring.

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