Category: Community (Page 1 of 173)

In more LEGO expansion news, LEGO has opened a new office in Tempe, Arizona for its new Consumer and Shopper Engagement (CSE) department. The CSE team will continue to support LEGO fans across the United States, answering questions and helping make their building experiences even more enjoyable. There are currently about 150 employees at the Tempe office with plans to grow to 180. If you’re looking to join, you can apply here.

Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team

Tempe, AZ, USA, 10 September, 2025: The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the Greater Phoenix area.

From here, the award-winning CSE team will continue to support LEGO® fans across the United States, answering questions and helping make their building experiences even more enjoyable.

Monika Lütke-Daldrup, Head of Consumer and Shopper Engagement, said: “Tempe is an exciting location for our Consumer and Shopper Engagement team in the US to continue their work with fans. LEGO colleagues across CSE have a unique opportunity every day to show customers that we care. The enthusiasm and passion we see for LEGO products inspires us to keep finding ways to make their experiences even better.”
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The CSE team is a global network of nearly 1,000 LEGO colleagues in China, Germany, Denmark, Singapore, the UK and the US. Together, they manage more than 4 million customer interactions each year,

The LEGO Group and Kuehne+Nagel have announced a new distribution center in Vietnam that will be helping support the Asia Pacific markets. The new distribution center will serve as a logistics hub for the Vietnam factory and will supply the markets in Australia, New Zealand, Malaysia, Singapore, and Japan, with other markets including India and Indonesia next year.

Kuehne+Nagel and the LEGO Group open new regional distribution centre in Vietnam to support Asia Pacific growth

• New regional distribution centre serves as logistics hub for the LEGO Group’s newly opened factory in Vietnam
• Second centre operated by Kuehne+Nagel and the LEGO Group following opening of Belgium regional distribution centre in 2024
• Kuehne+Nagel to provide end-to-end logistics solutions serving Asia Pacific region

Vietnam, September 10, 2025: Kuehne+Nagel and the LEGO Group are expanding their long-standing partnership with the opening of a new Regional Distribution Centre (RDC) in Dong Nai, Vietnam. The centre will serve as a distribution hub for products manufactured at LEGO Manufacturing Vietnam, the LEGO Group’s newest factory in Ho Chi Minh City which opened earlier this year.

At the time of its opening, the RDC will supply markets including Australia, New Zealand, Malaysia, Singapore, and Japan, with other markets including India, Indonesia and more planned to come in 2026. Kuehne+Nagel will manage end-to-end logistics operations for the RDC, including transport from the LEGO Group’s Vietnam factory and Mainland China, customs clearance, bonded warehousing, sea freight, and delivery to Local Distribution Centres (LDCs) throughout the region.

“Our new regional distribution centre in Dong

The LEGO Group has announced their earnings from the first half of 2025 and the company has seen double digit growth compared to last year. Revenue grew 12% to a record DKK 34.6 billion up from DKK 31.0 billion last year while consumer sales increased 13%. There were 314 sets launched already and the top themes include LEGO City, LEGO Technic, LEGO Botanicals, LEGO Icons and, LEGO Star Wars.

The LEGO Group achieves double-digit top- and bottom-line growth in H1 2025

Highlights vs. H1 2024

• Revenue grew 12% to a record DKK 34.6 billion.
• Consumer sales increased 13%, driven by a broad and innovative portfolio.
• Market share grew as the LEGO Group continued to outperform the toy market.
• Operating profit increased 10% to DKK 9.0 billion, reflecting strong top-line performance and improved productivity while investments in strategic initiatives increased as planned. Net profit grew 10% to DKK 6.5 billion.
• Cash flow from operating activities was DKK 5.9 billion compared to DKK 7.5 billion last year. Free cash flow was DKK 1.7 billion which was impacted by a continued high level of investment.
• As part of its long-term investment in key locations, the company opened a state-of-the-art factory in Vietnam and a new Americas head office in Boston, U.S.
• Significant progress on sustainability efforts and continued investment to reduce the company’s environmental impact.

BILLUND, DENMARK, 27 AUGUST 2025: The LEGO Group today announced its earnings for the first half of 2025, reporting continued strong growth on both the top- and

In the LEGO Rewards Center, LEGO is giving you a chance to win 10,000 LEGO Insiders Points. Each person is eligible to have 10 free entries and there will be 10 winners chosen. The sweepstakes will end on September 30.

Please see full terms and conditions for details and eligibility requirements. Sweepstakes closes September 30th 2025. Eligible Countries: Canada (excluding Quebec), Denmark, Estonia, France (excluding French Overseas Departments or Territories, and the Principality of Monaco), Germany, Republic of Ireland, Netherlands, Norway, Austria, Slovakia, Sweden, United Kingdom, United States.

Allen "Tormentalous" Tran

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A few months, LEGO announced that LEGO account integration will be coming to BrickLink later this year and we now have a set date for it. It will be happening one month from now on September 18. If you have a LEGO account, you will be able to merge it with your BrickLink account. If you do not merge your BrickLink account by December 31, it will be deactivated and your data will be anonymized and you won’t be able to use your old account as you’ll be directed to make a new one.

LEGO® Account integration is coming September 18th, which will create a single sign-in experience for both LEGO.com and BrickLink.com. After integration, the LEGO® Group Privacy Policy will apply. The current LEGO Group Privacy Policy will be updated to include BrickLink data processing prior to the account integration.

Do I need to do anything?

If you already have a LEGO Account, you’ll be able to merge it with your BrickLink® account starting September 18th, at which time you can also accept our new Terms of Service and the LEGO Group Privacy Policy.

If you don’t have a LEGO Account yet, you’ll need to create one and then merge it with your BrickLink account to keep using all your favorite BrickLink features. You can create a LEGO Account here.

If you choose not to integrate, your BrickLink account will be deactivated on December 31st, 2025. Once deactivated, all your account data will be anonymized. You won’t be able to reactivate your old account; you’ll

LEGO and TIME magazine has partnered up to release first-ever Girls of the Year edition that is part of the She Built That campaign. The list recognizes 10 young leaders who inspires communities around the world.

TIME and the LEGO Group Partner to Celebrate Extraordinary Girls

• A celebration of creativity and possibility, TIME debuts first-ever Girls of the Year List recognizing 10 young leaders inspiring communities around the world
• The list, made possible by the LEGO Group, aligns with their She Built That campaign, which challenges stereotypes and empowers girls to see themselves as builders

August 14, 2025 — Today, TIME reveals its first-ever Girls of the Year list, recognizing 10 young leaders who are inspiring communities around the world. The list, curated by TIME’s award-winning editorial team, has been made possible by the LEGO Group and aims to celebrate and empower girls.

The 2025 TIME Girls of the Year list features 10 honorees, including: Rutendo Shadaya, 17, an advocate for young authors in New Zealand; Coco Yoshizawa, 15, an Olympic gold-medalist in Japan; Valerie Chiu, 15, a global science educator in China; Zoé Clauzure, 15, an anti-bullying crusader in France; Clara Proksch, 12, a scientist prioritizing child safety in Germany; Ivanna Richards, 17, a racing driver shattering stereotypes in Mexico; Kornelia Wieczorek, 17, a biotech innovator in Poland; Defne Özcan, 17, a trailblazing pilot in Turkey; Rebecca Young, 12, an engineer tackling homelessness in the United Kingdom; and Naomi S. DeBerry, 12, an organ donation advocate and children’s book author in the United