LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 10 of 158)

LEGO VIP Pilot Program at LEGOLAND Discovery Center New Jersey

Before if you went to a LEGOLAND Discovery Center to shop for LEGO, you wouldn’t earn any VIP points which confused a lot of fans since it’s LEGO. This was because Discovery Centers was owned by Merlin Entertainments before 2019 and not The LEGO Group themselves but times are changing as LEGO has announced a pilot program to have the VIP program at a particular Discovery Center.

The American Dream LEGOLAND Discovery Center in New Jersey will be the lucky store to test out this new system. There’s no word on how long it will go for or if any other stores will get the same treatment later on. If we look at previous pilot programs LEGO has done in the past, they eventually will roll it out but it usually takes months for them to do it.

We are excited to announce that the LEGO® VIP Program is now live in the American Dream LEGOLAND® Discovery Center shop, New Jersey, as part of a new pilot initiative.

The pilot will allow LEGO® fans to access the VIP program, and give the opportunity to sign-up, and earn & redeem LEGO® VIP points.

Initially the pilot will only be available in the LEGOLAND® Discovery Center shop in New Jersey, located in American Dream, and not in other LEGOLAND Discovery Center or LEGOLAND Park shops.

We are really excited to offer the LEGO® VIP program to all shoppers visiting the American Dream mall and hope to welcome many of you there!

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LEGO Sustainability Survey – The Journey of Your LEGO Set

LEGO has released a survey that they want you to participate in to see what you do with your LEGO sets. More particularly, LEGO is interested in what you have done with the oldest set in your collection. Obviously if you’ve been collecting for decades, it might be somewhat hard to remember what your oldest set is and what you’ve done with it since you first got it. It’s one of the more interesting surveys that LEGO has put out and it may bring you some joy by remembering your first set.

The Journey of your LEGO® Set

Here at the LEGO Group we are interested in learning about the different environments that a LEGO set will experience in its lifetime. Will it be displayed, rebuilt multiple times, kept in a box, or something completely different. Please take this survey to help us understand the journey that the oldest LEGO set currently in your home has gone through. The results of this survey will help different internal teams with understanding environmental factors that will impact a product during its lifetime.

We in the LEGO Group, are constantly fascinated by and grateful to our consumers for their support and growing relationships. As children are our role models, so is every single LEGO user – a shining star that is iconic and should not be overlooked. Therefore, we are reaching out to you, hoping to learn more about the past, present, and future of the oldest LEGO set you have currently at home.

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LEGO Breaks Ground on Virginia Carbon-Neutral Factory

The LEGO Group has announced that the company has broken ground on the Virginia carbon-neutral run factory. Set to open in 2025, the $1 billion investment will create 1,760 jobs and is currently recruiting for 500 positions. LEGO has also committed $1 million to support local organizations by providing children from disadvantaged backgrounds with Learning through Play experiences.

The LEGO Group breaks ground on carbon-neutral run factory in Virginia, USA

• US $1 billion investment, set to open in 2025.
• Company’s second facility in the Americas and seventh globally to support long-term growth.
• More than US $1 million committed to support local organisations providing children from disadvantaged backgrounds with Learning through Play experiences.
• 1,760 jobs created, currently recruiting for 500 positions.
• Carbon-neutral run facility with on-site solar plant to match total annual energy requirement.
• Groundbreaking ceremony attended by top state officials and key community partners.

Billund, Denmark, April 13, 2023: The LEGO Group today broke ground on its new carbon-neutral run factory in Chesterfield County near Richmond, Virginia, USA. This is a US $1 billion investment in the company’s long-term growth globally and will help delight millions of children in the Americas with LEGO® play.

Once completed in 2025, the 340 acres site, the size of 260 American football fields, will have rooftop and ground solar panels and an on-site 35-40 MW solar plant, generating the equivalent of the energy needed to power approximately 10,000 American homes. The LEGO Group’s ambition is for the solar plant to match the total annual

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LEGO Logo Bucket Hat Available in Rewards Center

Just in time for spring and summer, LEGO has released a new LEGO Logo Bucket Hat that you can redeem on the Rewards Center. It costs 2,850 VIP points which isn’t a small amount and the bucket hat reversible.

Show your LEGO® love proudly wherever you go with this reversible bucket hat. Made with 100% polyester on one side and 100% cotton on the reverse. The head circumference is 59cm, so it’s perfect for adults and older kids. Redeem 2,850 points. While stocks last.

You’ll get a promotional code for this item, which you can redeem with your next purchase on LEGO.com. The code is valid for 60 days and must be entered during checkout in the field labelled ‘Enter a Promo Code’. Delivery charges may apply. You can only use one promotional code per order. This VIP promotion is subject to availability and is only available while stocks last.

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LEGO Ranked Number 1 on 2023 Global RepTrak 100

The annual Global RepTrak 100 survey has been released and the LEGO Group has regained the top spot as the most highly regarded company in the world. RepTrak is a company showcases how people feel, think, and act towards companies globally using a number of factors by using their Reputation algorithm. LEGO moves back to the number 1 spot after dropping to 3 last year.

BILLUND, April 3, 2023: Today, the LEGO Group has been ranked as the most highly regarded company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very honored that the LEGO Group has been named the World’s Most Reputable Company in 2023. This reflects the unwavering passion and commitment of our colleagues to help keep our promises during a year shaped by significant challenges. Children are our role models and inspire us to make choices that make their future world better. This means not only innovating LEGO® play but also constantly striving to have a positive impact on environment and society.”

The Global RepTrak® report developed by the RepTrak Company™ ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 12 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a variety of elements of reputation, including ESG, Workplace fairness, leadership, branding, and more.

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LEGO Releases The Majestic Horse (010423) to Select RLFM for April Fool’s Day 2023

Yesterday, LEGO technically released an April Fool’s Day set to select Recognized LEGO Fan Media outlets with The Majestic Horse (010423). The set has 375 pieces and looking at the box, it may seem that it is just a galloping horse but when you finally build it, it is not what you would expect. Instead of a horse head, they were tricked into building a doge head instead. If you’re not familiar with the doge, it’s an iconic Internet meme of Kabosu, the Shiba Inu. The “horse” also is wearing Sonic red shoes instead of having horseshoes.

Unfortunately, there was only about roughly 10 set total sets made so you most likely won’t be able to get one. I’m not sure if the select RLFM are allowed to share the instructions for it but we’ll see. It’s all in fun and this is probably the best April Fool’s Day joke that LEGO has done. We’ll see how they top it next year. GGs LEGO.

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LEGO Super Mario MAR10 Day Double VIP Points Event Continues

The LEGO Super Mario MAR10 Day promotion continues for a few more days and you can still earn double VIP points on every purchase from the theme. If you’ve been holding off on getting some of the more interesting sets like The Mighty Bowser (71411) or Super Mario 64 Question Mark Block (71495), now would be a great time to get in on that promo.

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