Category: Community (Page 15 of 158)

Earlier this summer, LEGO announced that they will be taking measures to protect their minifigure branding on what you can and cannot do to a minifigure. LEGO legal has released an official statement regarding the practice of customizing LEGO minifigures with 3rd party logos, organization names, and trademarks.

Customized LEGO Minifigures with printed 3rd party logos, names of organizations, and trademarks are not allowed. It’s not acceptable to use of the registered Minifigure trademark in combination with 3rd party symbols. The reason for the rule is that a trademark cannot simultaneously serve as an exclusive, representative symbol of two different entities. The ability of the Minifigure to serve as a distinctive LEGO brand symbol is reduced when a Minifigure is also printed with the name, logo, symbol, or other representative indicia of another entity. Left unchallenged, such use by third-party entities could put our rights in the Minifigure at risk and could eventually result in the loss of our company’s exclusive rights. This is something that we cannot risk.

Therefore, we must request that the community refrain from printing any 3rd party logos, names of organizations, and trademarks onto LEGO Minifigures, and refrain from using, ordering, distributing or selling Minifigures in such customized versions.

We understand that the AFOL Community would still like to celebrate their community events and activities via use of customized items and are pleased to confirm that according to current corporate policy fans are free to print graphics on LEGO brick elements and custom builds made of LEGO brick elements to celebrate

LEGO has revealed their first 3D printed element that is available for purchase at the LEGO House. It is a minifigure sized replica of the wooden duck toy that was created by LEGO founder Ole Kirk Kristiansen. Not only is it the first 3D printed element, it also has articulation in the form of a moveable beak.

The wooden duck is a pilot by LEGO to gather feedback and to see if fans are interested in more 3D printed parts in the future. It will only be available at the LEGO House for 89 DKK and you’ll have to sign up for time slots at the Minifigure Factory experience to buy it during the next few weekends in November.

The LEGO® Group’s first 3D-printed element available to buy in LEGO House for a limited time

• The element is a LEGO® minifigure-sized replica of the iconic wooden duck crafted by LEGO Group founder, Ole Kirk Kristiansen – and features a moveable beak!
• The release is part of a pilot by the LEGO Group to gather fans’ feedback and inspire future innovation.
• Available to buy from LEGO House during weekends in November only.

The LEGO House, the ‘Home of the Brick’, is offering visitors the opportunity to buy a 3D-printed LEGO minifigure-sized duck for a limited time only in November.

The duck is the first stand-alone 3D-printed element to be released by the LEGO Group. Previously, a 3D-printed element had been included in a special edition set given to participants in the 2019 LEGO Inside

LEGO has announced that the annual #BuildToGive campaign is returning for their sixth consecutive year to donate LEGO sets to children in hospitals, children’s homes, or vulnerable communities globally. Like with previous years, all you have to do is to create something to post online while using the hashtag #BuildToGive before the end of the year and LEGO will donate up to two million sets worldwide.

Build a Gift to Give a Gift with the LEGO Group to help two million children

Give the Gift of Play over the Holidays with the LEGO Group

Billund, November 4, 2022: The Holiday season is one that many families cherish, but for others it can be a challenging time. With this year’s #BuildToGive initiative, the LEGO Group is encouraging families to use their creativity to build a gift from LEGO® bricks, which will be turned into a gift for another child somewhere else in the world. #BuildToGive will help pass on the joy of play to those most in need.

Now in its sixth consecutive year, the #BuildToGive campaign will encourage families globally to build a gift using LEGO bricks and share it on social media or on LEGO Life using the hashtag #BuildToGive.

For every Holiday creation shared before 31 December, the LEGO Group will donate a LEGO set to a child in need of play, giving up to two million children in hospitals, children’s homes or vulnerable communities globally the chance to play this Holiday season.

Getting involved is easy and every gift counts – big or

LEGO has announced that they have broken ground on the new $1 billion factory in the Binh Duong Province of Vietnam. The factory is designed to be the most sustainable one in their portfolio and will be the sixth in Asia to support growth in the region. What’s interesting is that the factory design is inspired by local children’s LEGO builds.

THE LEGO GROUP BREAKS GROUND ON NEW USD 1 BILLION VIETNAM FACTORY

• Ceremony attended by His Royal Highness Crown Prince Frederik of Denmark and His Excellency, Standing Deputy Prime Minister of Vietnam, Pham Binh Minh.
• Company’s sixth factory globally and second in Asia will support growth in the region.
• Facility is designed to be the company’s most sustainable to date.
• Factory design inspired by local children’s LEGO® builds.
• Company commits US $150,000 to support children in need.

Billund, November 3, 2022: The LEGO Group today celebrated breaking ground at its new US $1 billion factory in the Binh Duong Province in Vietnam, bordering Ho Chi Minh City to the South. This is the largest investment by any Danish company in Vietnam and part of the company’s strategy to expand its supply chain network to support long-term growth and locate production facilities close to its major markets.

The groundbreaking event was attended by His Royal Highness Crown Prince Frederik of Denmark and His Excellency, Standing Deputy Prime Minister of Vietnam Pham Binh Minh, LEGO Group Chief Executive Officer Niels B. Christiansen, LEGO Group Chief Operations Officer Carsten Rasmussen, national and provincial

LEGO has announced that they are teaming up with Katy Perry for a new Rebuild the World Holiday campaign. The mystery silhouette that we saw a few days ago was a vehicle that kids created using LEGO bricks and was made into a real-life vehicle. It will be used to deliver presents during the holiday season.

In addition, the annual #BuildToGive campaign will be returing this year and LEGO is looking to donate two million sets to children in hospitals, children’s homes, and vulnerable communities. All you have to do is buiding something and share it on social media using the hashtag #BuildToGive before the end of the year.

The LEGO Group hand over the reins of its Holiday campaign to children (and Katy Perry adds a few extra Fireworks!)

Billund, November 1st, 2022 (9AM CET): The LEGO Group has launched its biggest and most playful Holiday campaign to date. This year, the 90-year-old brand turned to some of the most creative minds on the planet, children, to help supercharge its festive celebrations with fun.

The children were handed creative control behind the cameras, building, unbuilding and rebuilding what the Holidays mean to them. Rather than picture-perfect shots of snow, exquisitely set tables full of festive feasts, and crackling open fires, the children chose to design, build and bring to life a playful vehicle to help them deliver presents and bring the community together over the Holiday season.

The film shows children using play to navigate their way and overcome obstacles on their journey to deliver

Over on Instagram, LEGO has posted some mystery reveal coming on November 1st. The silhouette shows some sort of truck looking build and the caption says, “A new holiday icon built by kids. See it come alive November 1st.” We’re not sure if LEGO is just showcasing a custom build or if it’s actually a reveal that we can purchase later on. If it was my guess, I would say the former. We’ll know this coming Tuesday on what this is.

Allen "Tormentalous" Tran

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