LEGO has partnered up with Aardman Animations to create a new animated short called Boop. Aardman are the creators of Wallace & Gromit and there is a 1 minute short to encourage creative storytelling using stop motion. There are also 5 mini stop motion challenge films including Build Your Own Boop to be released monthly on the LEGO Play App.
… ContinueTHE LEGO GROUP AND AARDMAN PARTNER TO INSPIRE CREATIVITY IN YOUNG BUILDERS THROUGH STOP MOTION
Today, the LEGO Group and multi-award-winning Aardman Animations, stop motion masters and creators of the Wallace & Gromit franchise, have announced a new partnership, to help inspire young builders and encourage creative storytelling using stop motion inspired by the LEGO® brick.
Both brands are committed to inspiring kids through creativity and play and are teaming up to set young builders a creative challenge using the LEGO Play app, where kids can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in an amazing Aardman story.
An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called ‘Boop’ (made from Aardman’s iconic clay) finds themself transported to a world of LEGO bricks.
In that world, Boop meets LEGO minifigures who they befriend, but where their story goes is something the LEGO Group and Aardman are inviting young creatives to decide by asking them to help finish the story.
The animated short can be seen here:
