LEGOLAND New York to Open in 2020


Merlin Entertainments has announced that LEGOLAND New York will be starting construction soon and will be opening in 2020. The park will be located in Goshen and will be open seasonally from April 1 to November 1. In addition, there will also be a LEGOLAND Hotel that will be open year round as well. LEGOLAND New York will be the 9th LEGOLAND park in the world.

Merlin Entertainments moves forward with LEGOLAND® New York Merlin Entertainments Chief Executive Officer Nick Varney officially declares the launch of the Park

GOSHEN, N.Y. (Oct. 25, 2017) — Merlin Entertainments Chief Executive Officer Nick Varney officially announced that LEGOLAND® New York is being built. The gathering took place at the Palacio Catering and Conference Center in Goshen today, Oct. 25, with more than 250 people attending.

After Varney officially announced that LEGOLAND New York will open in 2020, more than 30,000 LEGO bricks were dumped onto the stage by construction vehicles and 1,500 balloons cascaded from the ceiling much to the delight of local school children in attendance.

“We have spent a lot of time building relationships in the community, listening and responding to concerns, and we are looking forward to building a theme park that will enhance the community and be a tremendous neighbor,” said Varney. “I am honored to announce LEGOLAND New York is officially moving forward.”

After more than a year of public meetings and hearings in addition to a thorough and transparent review process by officials, LEGOLAND New York has been granted conditional approval of its site plan by the Town of Goshen Planning Board, allowing it to officially move ahead with building the Park.

At the ceremony, Varney spoke about the uniqueness of LEGOLAND parks and reinforced that Merlin picked an outstanding location to construct its newest LEGOLAND Park.

“We are humbled to join the Goshen community,” said Varney. “I can pledge to you that LEGOLAND New York will be a trusted and valued member of this community. I am thrilled that Goshen is the place where we will build our third LEGOLAND Park in the U.S. – the first in the Northeast. I am eager to continue with our $350 million investment with significant more investments to follow in the years to come, providing Goshen, Orange County, the Hudson Valley and New York State with significant economic benefits.”

LEGOLAND New York anticipates generating $283 million in sales tax and hotel occupancy tax for Orange County over the period of 30 years. The Town of Goshen would receive about $71 million in revenue from the host community fee LEGOLAND will pay and its share of PILOT payments and tax payments.

The Orange County IDA approved 20-year PILOT will provide enormous economic benefits to the Town of Goshen, the Goshen Central School District and Orange County, totaling $87 million in PILOT payments and property tax revenue. Annual payments will increase at 5 percent annually to reach the full assessed value of the property in 20 years. The proposed resort will generate more than 1,000 jobs in addition to 800 construction jobs during its creation.

The Park’s design will build upon the successful models of parks operating in California, Florida, the United Kingdom, Germany, Malaysia, Denmark, Dubai and Japan.

The New York Park will be open seasonally from April 1 to November 1.

Designed for children ages 2 to 12, LEGOLAND is a world of fun and adventure where the emphasis is placed on rides and attractions suitable for families with young children.

LEGOLAND is split into a number of highly LEGO® themed areas, which consist of more than 50 rides, shows and attractions. Attractions include the LEGOLAND Driving School, where kids learn to drive a LEGO themed car. The Dragon “pink knuckle” roller coaster will excite children without being too scary and the LEGO 4D Movie Theater will show a selection LEGO movies.

Miniland is the heart of every LEGOLAND park and includes cities and iconic landscapes in miniature scale built out of millions of LEGO bricks. Other themed areas include LEGO Friends and LEGO® NINJAGO®.

Additionally, a 250-room LEGOLAND Hotel will be built and open year-round. The Hotel will immerse guests into a creative LEGO world designed to bring children’s imaginations to life with specially-themed rooms. Millions of LEGO bricks will make up the hundreds of LEGO models that will be located throughout the Hotel. The LEGOLAND Hotel is built for kids to take control, with LEGO surprises around every corner.

Empire State Development President, CEO, and Commissioner Howard Zemsky said, “LEGOLAND New York will further anchor the Mid-Hudson region as a top-notch destination for visitors to New York State and will generate millions in local investment for the Town of Goshen. LEGOLAND New York’s commitment to community partnership – including donating a portion of its revenue to the community, strong educational opportunities and STEAM programming, and workforce training – make this project a win-win for Orange County.”

“Orange County is experiencing significant growth in both job creation and tourism,” said Orange County Executive Steven M. Neuhaus. “From Norwegian Airlines bringing thousands of tourists to Orange County, to Woodbury Common attracting shoppers from around the globe, to the anticipated arrival of LEGOLAND, our economy continues to flourish. I’m proud of the work we’ve done to create a pro-business environment in Orange County.”

“I am extremely pleased and gratified that Merlin Entertainment has chosen Goshen, New York for their LEGOLAND New York Theme park,” said Town of Goshen Supervisor Douglas Bloomfield. “I will work tirelessly with Merlin employees to ensure that the project will proceed on as planned.”

“LEGOLAND New York’s $500 million investment will bring jobs to the region in addition to creating a huge economic multiplier effect we have never seen before,” said Lynn Allen Cione, Orange County Chamber of Commerce president and CEO. “To have Orange County – and Goshen — become the home of LEGOLAND New York is a once-in-a lifetime opportunity that we can now say has become a reality. It’s refreshing to see a large business bring wholesome family entertainment to the county. Thank you to LEGOLAND and Merlin Entertainments for picking Orange County, and thank you to the astute elected officials, the Goshen Town Board and Goshen Planning Board who recognized how important LEGOLAND New York will be to this community.”

“LEGOLAND New York will bring new, clean business to the region that will create new jobs and increase sales tax revenue for our municipalities,” said Nancy Proyect, Orange County Citizens Foundation president. “The company will collaborate with our local institutions of higher education to train members of our workforce. Merlin Entertainments and its employees are good corporate citizens who participate in the local community and contribute to the local economy. We welcome them to our region.”

“Orange County, New York boasts amenities to companies of all sizes,” said Maureen Halahan, Orange County Partnership president and CEO. “Its abundance of cultural and recreational offerings are the result of a catchment area in the tens-of-millions, an international airport at Stewart, and the business acumen of economic development professionals and local leaders, particularly in the Town of Goshen. This geographic location is the ideal fit for the new home of LEGOLAND New York. This half-billion dollar investment will catapult Orange County into the international arena of most desirable tourism-destination locations, and the ripple effect is immeasurable. “


LEGO Named Top Brand in Licensing.biz 2017 Power List

Licensing.biz has released their Power List for 2017 which is their list of the top 100 most influential brands in various categories. There was a couple of categories that The LEGO Group ranked in for this year. In the Character/Entertainment category, LEGO ranked second with their diverse character selection from all the themes that has been released.

In the overall Brand category, The LEGO Group ranked first as the top brand. This is their fifth consecutive year that LEGO has claimed the top spot for the Licensing.biz Power List. Some of the key things that helped LEGO take the crown as best Brand is the opening of their flagship store in Leicester Square, the British TV show LEGO Masters, as well as releasing the new UCS Millennium Falcon.


LEGO Exclusive VIP Set (40178) Official Images

LEGO VIP Set (40178)

In just a few short days on October 10, LEGO will have a new promotion for the exclusive VIP Set (40178). You can get this 205 piece set with a purchase of $125 or more at LEGO Stores and on [email protected], while supplies last.

LEGO VIP Set (40178)

This set seems to be one of the more higher quality GWP (gift with purchase) sets in recent years as it faithfully recreates the inside of a LEGO Store and the VIP card which are attached by some Technic pins. The promotion for the VIP Set (40178) will run from Tuesday, October 10-25.

LEGO VIP Set (40178)

LEGO VIP Set (40178)


The Brick Fan September 2017 Monthly Recap

September came and went just like that and there was plenty of LEGO news that happened for the month. Here are some of the more notable posts that you may have missed.

LEGO Star Wars UCS Millennium Falcon (75192) May Be Extremely Limited at Release – As I reported, the number of LEGO Star Wars UCS Millennium Falcon (75192) sets that were available during its release was very limited and many people who wanted it wasn’t able to get one.

Rest of LEGO Toys R Us Bricktober 2017 Sets Revealed – There are four LEGO Bricktober 2017 sets that will be available at Toys R Us. Hopefully we get more details of how to obtain these sets here in the US tomorrow.

The LEGO Group Releases 2017 Half Year Results, Profits Down – LEGO released their financial results for the first have of 2017 and revenue was down 5% compared to the same time last year. This also results in the company laying off about 1,400 employees.

LEGO Creator Palace Cinema (10232) Confirmed to be Retiring Soon – The LEGO Creator Palace Cinema (10232) will be retiring soon. There’s no set date for when the set is gone but get it while you still can.

LEGO Star Wars UCS Millennium Falcon (75192) Unboxing Review – I received the LEGO Star Wars UCS Millennium Falcon (75192) a little early and did a short unboxing post for it.

LEGO Star Wars UCS Millennium Falcon (75192)

LEGO Ranked Number 1 on 2017 Global CSR RepTrak 100 – The LEGO Group has become the Number 1 company in regards to reputation on corporate responsibility according to RepTrak 100.

Toys R Us Files for Chapter 11 Bankruptcy – One of the last major toy retailers has filed for Chapter 11 bankruptcy.

The LEGO Ninjago Movie Spoiler-Free Review – I attended an early press screening of The LEGO Ninjago Movie last week. Read what I have to say about it.

The LEGO Ninjago Movie

The LEGO Ninjago Movie Wave 2 Official Set Images – The next wave of The LEGO Ninjago Movie sets have been revealed with official images of the sets.

The LEGO Ninjago Movie Quake Mech (70632)

The LEGO Ninjago Movie Earns $21.2 Million on Opening Weekend – The LEGO Ninjago Movie opened at $21.2 million domestically which is considerably lower than The LEGO Movie ($69 mil) and The LEGO Batman Movie ($53 mil).

The LEGO Ninjago Movie

LEGO Toys R Us Bricktober 2017 In-Store Events – There will be a number of in-store events at Toys R Us for the LEGO Bricktober 2017 promotional period.

LEGO Toys R Us Bricktober 2017

The LEGO Batman Movie The Joker Manor (70922) Officially Announced – LEGO revealed a D2C set for The LEGO Batman Movie with The Joker Manor (70922).

The LEGO Batman Movie The Joker Manor (70922)

LEGO Looking for Ideas for Future Gift-With-Purchase Items – LEGO is asking for ideas for future GWP (gift-with-purchase) products.

LEGO Creator Mini VW Beetle (40252)

LEGO Star Wars UCS Millennium Falcon (75192) Availability Update – LEGO has given an update on the availability of the LEGO Star Wars UCS Millennium Falcon (75192).

LEGO House Tour from Beyond the Brick – Beyond the Brick has released a new video of the LEGO House.

LEGO House

LEGO BrickHeadz New York Comic Con 2017 Exclusive Set – NYCC 2017 is coming up and there will be an exclusive LEGO BrickHeadz set that attendees can pick up.

LEGO BrickHeadz NYCC 2017 (41498)


LEGO House Tour from Beyond the Brick

LEGO House

After four long years of planning and construction, the LEGO House has officially opened in Billund but last week over 600 AFOLs had a chance to visit before the ceremonial opening yesterday. One of these AFOLs who was able to attend was Joshua Hanlon from Beyond the Brick and they have released a new video giving us a thorough tour of what to expect at the LEGO House. If you aren’t going to Denmark anytime soon, this video is a great way to check out LEGO’s newest attraction without leaving your home.


LEGO Looking for Ideas for Future Gift-With-Purchase Items

LEGO Creator Mini VW Beetle (40252)

We as fans have gotten at lot of great GWP (gift-with-purchase) sets over the years including the LEGO Creator Mini VW Beetle (40252) from earlier this year. The LEGO Community Engagement Team has asked the community to come up with ideas for future GWP items. I’ll be collecting ideas and give a list of top 5 most wanted GWP themes. It is fine if there are multiple comments for the same thing. Your ideas will influence future GWP items so send in some great ones.

The deadline to enter is October 31 but comment below so I can get a list going beforehand.

All ideas are welcome and below are some examples of ideas for a set which you might find helpful to get it started, as you can see there is room for many more good ideas.

– Futuristic Spaceship
– Pre-historic animals
– Modular building, corner restaurant
– Flower(s)
– Steam train (from 1923)
– Underwater creatures


Ideas consisting of or containing copies of any existing third party work or creation or infringements of any third party intellectual property right will not be eligible for this activity

However, ideas to themes within the current LEGO portfolio are welcome: LEGO Star Wars, LEGO DC Comics™ Super Heroes including original characters and LEGO created IPs, such as LEGO Friends, LEGO NEXO Knights, and LEGO Elves, are allowed.

Ideas consisting of or containing trademarked terms, or names that otherwise constitute infringements of any third party intellectual property right will not be eligible for this activity.

Ideas should be compatible with the current LEGO system of play. This means that all ideas have to be possible to execute with the current portfolio of bricks & LEGO Minifigures.

Please remember to consider the LEGO brand values. This means no:

-Politics and political symbols, campaigns, or movements
-Religious references including symbols, buildings, or people
-Sex, nudity, drugs, alcohol or smoking
-Swearing or profanity
-Death, killing, blood, terrorism, horror, or torture
-First-person shooter video games
-Warfare or war vehicles in any modern or present-day situation, or national war memorials
-Large or human-scale weapons or weapon replicas of any kind, including swords, knives, guns, sci-fi or fantasy blasters, etc.
-Racism, bullying, or cruelty to real life animals
-Ideas containing defamatory or degrading elements will not be eligible for this activity.

*A “gift with purchase”-set is as the name indicates a set which is given to people who purchase a specific LEGO offer.

Are there any limits to how big the set could be? Ex. “large model of the London Bridge”

The ideas should not be size specific it London bridge can also be built in a smaller model. Focus should be on idea, not final model.


Wes Jenkins Passes Away (1952-2017)

We are sad to learn that Wes Jenkins, Creative Director, Writer, and Designer for LEGO Island, has passed away today. You may remember that last year that Wes was facing some financial hardship and reached out to the community for help.

Wes’ legacy is remembered here in the community with LEGO Island, LEGO Island 2, and co-founded the Learning Range at LEGO. The success of LEGO Island spawned other themes including Island Xtreme Stunts and Racers and influenced subsequent video games such as LEGO Star Wars and Indiana Jones.

Thank you to Johnathan who emailed in about this news.

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