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Category: Community (Page 45 of 174)

LEGO Foundation Donates 7.1 Million Danish Kroner to German Red Cross

Back in July, there were major floods in Europe and one of those countries that was affected included Germany. Today the LEGO Foundation has announced that they will be donating 7.1 million Danish Kroner (960,000 Euros) to the German Red Cross in efforts to help support reconstruction of schools and building a family aid center. This is LEGO’s ongoing humanitarian contributions to help crises around the world.

The LEGO Group and the LEGO Foundation announce a 960k EUR grant to support children and families affected by the disastrous flooding in Germany

Billund, November 23rd, 2021: People in flood-affected areas in North Rhine-Westphalia, Germany, are still struggling with rebuilding their lives three months after the flooding. “The water is gone, but the need for relief efforts and aid continues unabated,” says Karen Pascha-Gladyshev, Managing Director of LEGO GmbH, referring to the flood disaster in July, which destroyed several German villages entirely.

The LEGO Group and the LEGO Foundation have now announced a donation of 7.1 million Danish Kroner (DKK) (960,000 Euros) granted to the German Red Cross (DRK) for the reconstruction of ten kindergartens and the build-up of a family aid center. “We care for the well-being of children around the world and hope that this contribution will help children and families locally in the affected areas of North-Rhine Westphalia,” says Pascha-Gladyshev.

“The initial aid supplied right after the flood was important, in the truest sense of the word, essential for survival,” explains Axel Fielen, chairman of the DRK District Chapter of Aachen e.V. “Now it is

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LEGO Masters Season 3 Casting Has Started

It looks like LEGO Masters will be back for another season as casting has already started for it. If you want a chance to be on the show, you can apply over on their website. Filming will be between February-April 2022 in Atlanta. If chosen, travel and accommodations will be provided.

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LEGO The Brick-Changer Float Returns to Macy’s Thanksgiving Day Parade

Two years ago, LEGO introduced The Brick-Changer float at the Macy’s Thanksgiving Day Parade and it will make its return this year for those who didn’t see it. The Brick-Changer is basically part turkey and part dragon that gives families a sense of how LEGO’s colorful bricks have inspired creativity and play in kids. This year’s performer on the float is Zoe Wees and also sort of a missed opportunity for LEGO VIDIYO’s L.L.A.M.A to make an appearance.

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LEGO Recycled Brick Named One of TIME’s Best Inventions of 2021

Yesterday, TIME announced the top 100 Best Inventions of 2021 and LEGO was revealed to be part of the group due to their sustainability commitment and creating the first recycled brick. Back in June, LEGO revealed the first prototype LEGO brick made from recycled plastic. The new brick uses PET plastic that used discarded bottles and it took over three years for it to meet their quality, safety and play requirements. It’ll still be a while before we see the recycled bricks in sets but it’ll make a huge impact on the environment when they start rolling out.

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LEGO Nominated for 2022 Toy of the Year Awards

The 2022 Toy of the Year finalists have been announced and LEGO is in the running in quite a few categories. LEGO has been nominated 11 times in 9 different categories and you will be able to vote for the winning product. As always, casting your vote in the TOTY sweepstakes gives you a chance to take home the winning toy in each category.


Collectible of the Year

LEGO Marvel Series Collectible Minifigures (71031)


Construction Toy of the Year

LEGO Friends Heartlake City Grand Hotel (41684)

LEGO Marvel Daily Bugle (76178)


Creative Toy of the Year

LEGO VIDIYO The Boombox (43115)


Grown-Up Toy of the Year

LEGO Botanical Collection Flower Bouquet (10280)


Playset of the Year

LEGO Star Wars Boba Fett’s Starship (75312)

LEGO Super Mario Adventures with Luigi Starter Course (71387)


Preschool Toy of the Year

LEGO Disney Ariel, Belle, Cinderella and Tiana’s Storybook Adventures (43193)


Specialty Toy of the Year

LEGO Everyone is Awesome (40516)


STEAM Toy of the Year

LEGO Creator Ferris Wheel (31119)


Vehicle of the Year

LEGO Porsche 911 (10295)

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LEGO Rebuild the World #BuildtoGive Campaign Returns

Today, LEGO has kicked off their 2021 Rebuild the World #BuildtoGive campaign where your builds will help children around the world. With every star built and shared on social media before the end of December, LEGO will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.

This is the fifth consecutive year that LEGO has done the campaign and last year they donated more than 1 million sets. They are looking to top that goal this year for 1.5 million children. The sets will be distributed through LEGO’s network of local charity partners in 29 countries around the world.

The LEGO Group asks families to build a star and make a difference

Through #BuildToGive, the LEGO Group is encouraging families to get creative and help bring the joy of play to 1.5 million children in need.

Billund, November 4, 2021: For many people around the world, the holiday season is a time for togetherness and laughter, but for a lot of families it can be a challenging period. To help make the holidays brighter for children in need of play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.

For the fifth consecutive year, #BuildToGive will once again invite fans and families to come together and get creative to make a difference.

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LEGO Building Instructions for a Better World (031102021) for COP26

At 2021 United Nations Climate Change Conference (COP26), children called for action on climate change. The LEGO Group asks world leaders to consider children’s view on climate change. LEGO has created some Building Instructions for a Better World (031102021) for policy makers to remind leaders to place children at the forefront of discussions. These instructions are what kids think should happen if we are to face climate crisis and create a more sustainable future.

Children call for action on climate change at COP26

The LEGO Group urges world leaders to take note of children’s views on addressing climate change; provides a voice for 6,000 young people across the globe.

Billund, October 28, 2021: Today, the LEGO Group has launched ten ‘Building Instructions for a Better World‘, informing leaders what young people think should happen if we’re to tackle the climate crisis and create a more sustainable future. Reflecting the accessible style of the building instructions that accompany LEGO products, these ten requests of policy makers were identified through research with children from across the globe, helping to give young people a greater voice in the debate on climate change.

At COP26 (UN Climate Change Conference of the Parties), key sustainability influencers and decision makers will come together in Glasgow to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. It’s hoped that the LEGO building instructions, which will be handed over to policy makers at the event, will help remind leaders to place children at the forefront of

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