LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 63 of 170)

LEGO Announces New Partnerships to Support Racial Equality

Last week, LEGO announced that they are entering some new partnerships that support racial equality. They will be donating to four organizations that are dedicated to supporting Black children and educating all children about racial inequality. You can read more about these organizations below.

In June 2020, the LEGO Group made a commitment to stand together with the Black community against racism and inequality and that we would donate to organizations dedicated to supporting Black children and educating all children about racial inequality.

Today, we are proud to introduce our newest partners:

SEO (Sponsors for Educational Opportunity) – SEO is a free, eight-year academic program for motivated young people from underserved and/or underrepresented communities. More than 90% of SEO students graduate from college and, as part of the SEO network, receive help with internships and career training.

EmbraceRace – A national initiative that supports adults to nurture healthy racial learning in children, with emphasis on the preschool through middle school years. EmbraceRace provides resources and community to parents, educators, and other adult caregivers who want to model and support critical race thinking and inclusive behavior for the children in their lives. Offerings include children’s book resources, webinars, action guides, blogs and personal stories, curricula, and more.

The Brotherhood/Sister Sol (Bro/Sis) – For 25 years, this social justice organization has empowered young people to become agents for social change. This grant will expand on programs that address food insecurity and provide paid internships to high school students and alumni who maintain green spaces (a 6,000 sq/ft Community

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LEGO Adidas ZX 8000 Raffle Now Live in VIP Reward Center

The raffle for the LEGO Adidas ZX 8000 shoes are now live in the VIP Reward Center. You can enter the raffle by choosing a size from 6-11.5 and each entry costs 50 VIP points. You can enter each size a maximum of 15 times for a total of 750 points and it ends in 17 days as of this post. The actual purchasing of the shoes for 15,600 points will go up tomorrow morning as well as it being sold on a number of shoe retailer sites.

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Brick Hound Alerts for LEGO Shop Stock Availability

There’s a new independent service called Brick Hound that sends you text alerts for when items are available again on the LEGO Shop. It checks the status of an item and if it sees a change, it’ll send you an alert. I’ve had a few readers message me about it saying that it works so I’ve signed up for it to test it out and sure enough, it worked on the LEGO Star Wars Bespin Duel (75294). Currently, it only works for the US market and if you don’t want any more alerts, you can also unsubscribe from it as well.

Msg & data rates may apply. Your phone number will only be used to send alerts as requested by you. No other personally identifying information will be collected, and your phone number will not be shared. You may text “STOP” at any time to immediately terminate all text messages.

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How to Purchase the LEGO Adidas ZX 8000 Shoes

The LEGO Adidas ZX 8000 was announced this morning and we finally have details on how to get them. The shoes will be available this Friday, September 25 but you will have to go through some steps for a chance to get them. Since they will be fairly sought after, Adidas and LEGO will be running raffles for people to purchase them. Over at Adidas, you’ll have to enter the raffle through their app and if you are chosen, you will be committed to purchasing the shoes for $130.

Over on the LEGO VIP Reward Center, the shoes will be available for 15,600 VIP points for available sizes which is the easiest way to get them. The other way is a raffle using 50 VIP points with a maximum of 15 entries totaling 750 VIP points.

The full list of rules are below.


Where and when will the products be available?

The A-ZX8000 LEGO® sneakers will be available globally from September 25, but based on raffle and VIP point schemes only. Below are the individual mechanics used for adidas and LEGO channels respectively.

Adidas US and WE:

Product exclusively available via adidas app in WE and US In-app registration prior to launch required, winners will be raffled – signup starts September 21

Amongst all entries the winners will be drawn automatically on September 25, 10am local time within the app

Adidas Creative Club members will get informed via a push notification and CRM about signing up for the drop on the 21

WE and US consumers … Continue

LEGO Adidas ZX 8000 Officially Announced

Although we already had a first look at the LEGO Adidas ZX 8000 the other day, LEGO has officially announced their partnership with Adidas for the shoes. They will be available this Friday, September 25 at adidas.com/A-ZX.

adidas Originals and the LEGO Group Team Up for a Special Take on the ZX 8000 Silhouette

– L is for LEGO® play –

Herzogenaurach, September 21st, 2020 – For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon.

So what does it look like? Designed as an ode to the classic LEGO® brick, this unique ZX8000 sneaker is comprised of a multicolor mesh and synthetic suede upper with a rubber outsole. Meanwhile, taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels.

Where can you get it? The adidas Originals ZX 8000 LEGO sneakers launch globally on September 25th through adidas.com/A-ZX.

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LEGO x Adidas ZX 8000 Official Images

Although there hasn’t been any announcements from LEGO about the upcoming LEGO x Adidas A-Z series of shoes, official images of it have already popped up on various shoe sites including Nice Kicks. The LEGO x Adidas ZX 8000 will apparently retail for $130 and will be available starting on September 25 at select retailers and on adidas.com.

The shoe features many of LEGO’s iconic colors and it has the logo on the tongue and on the insoles. There is also a 2×3 green brick in the front along with some brick designs on the lace cage and near the heels.

**Via Promobricks**

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LEGO Investing $400 Million to Accelerate Sustainability Efforts – Eliminating Plastic Bags

The LEGO Group has announced that they will be investing up to $400 million to accelerate their sustainability efforts. One of the steps they are taking is to phase out the single use plastic bags that we have now and will be replacing them with more sustainable packaging by 2025. Starting next year, Forest Stewardship Council-certified recyclable paper bags will be tested in boxes. You can read more about the initiative in the press release below.

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