This past weekend, LEGO revealed some new sets at the China International Import Expo which included lines from Monkie Kid, Super Mario, and Chinese Traditional Festival. The Monkie Kid Galactic Explorer and the Lunar New Year sets will be available in China and Asia Pacific markets on December 25 while the Super Mario sets will be available on January 18, 2022. Unfortunately, it did not mention when these sets will be available for the rest of the world except that the Super Mario ones will be in early 2022.
In addition, LEGO has announced a new partnership with Shanghai Chenshan Botanical Garden to inspire and engage children in sustainability. Furthermore, the company has also signed an agreement with the China Association of the Blind and China Braille Press to launch the LEGO Braille Bricks program in China.
… ContinueThe LEGO Group unveils new play experiences and partnerships at China International Import Expo
New products inspired by Chinese cultures and traditions.
The LEGO Group has revealed seven new LEGO® sets at the 4th China International Import Expo (CIIE). The new sets include three products inspired by Chinese culture and traditions and four new sets from the popular LEGO® Super Mario™ theme.
Paul Huang, Senior Vice President of the LEGO Group and General Manager of LEGO China, said “We are thrilled to unveil a record number of new products at the CIIE as we celebrate the power of play and children’s creative resilience at the important expo. We bring sets inspired by Chinese cultures and traditions, and also products
