If you went to LEGO [email protected] yesterday, you may have noticed a new splash page for the site. This is one of the updates LEGO has been doing in the background to the site and a pretty major one to say the least. shop.LEGO.com now redirects to LEGO.com itself and all the product pages uses the main domain instead of being a subdomain. I found out yesterday before our affiliate network sent out an email to tell us about the changes.
The splash page is separated into two sides, the shopping side and the Play Zone which is geared towards kids. This is where the old LEGO.com went to and is filled with games and videos for kids to explore.
This new change seems to be a good idea since people who go to LEGO.com is more than likely looking to do some shopping and this takes away any confusion people may have when going there.