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LEGO New York Toy Fair Set Images

February 18, 2017 / / 8 Comments

The 2017 New York Toy Fair has kicked off and we’re teaming up with our friends at The Brick Show to bring you coverage of the event. There are a lot of summer 2017 LEGO sets being displayed on the show floor from a variety of LEGO themes.

I’ll keep updating as more images come in.

Updates: FBTB has images of The LEGO Batman Movie The Ultimate Batmobile (70917) as well as the other summer 2017 Batman Movie sets.

Brickset has a lot of clear box art images that The Brick Show has sent over.

The Brothers Brick has uploaded some images of the Creator sets as well as Friends

LEGO Wins Awards at at New York Toy Fair 2017

February 17, 2017 / / 3 Comments

As tradition before the opening of the New York Toy Fair, the Toy of the Year awards were given out by the Toy Industry Association and LEGO again has won awards for a couple of categories.

The first category that LEGO won in is Construction Toy of the Year which goes to the LEGO Friends Amusement Park Roller Coaster (41130).

Another award that LEGO won for tonight was for Specialty Toy of the Year which went to the LEGO Disney The Disney Castle (71040)icon.

LEGO Disney Castle (71040)

The last award that LEGO has won is the coveted Toy of the Year award which again went to the LEGO Friends Amusement Park Roller Coaster (41130).

In addition, former LEGO president Peter Eio was inducted to the Toy Industry Association Hall of Fame.

AFOL Packaging Survey – Deadline March 6

February 17, 2017 / / 0 Comments

LEGO has asked for feedback for packaging for some LEGO sets that have been produced so far. You can fill out the survey at the link here. The deadline to fill out the survey is March 6.

We are a team of packaging designers belonging to the LEGO product development department. Our key mission is to design packaging that supports a strong LEGO product experience. We are conducting this survey among RLUGs/RLFMs since we know that you have a great deal of experience with our products and packaging! To achieve our mission it is important for us to get an understanding of how you perceive the LEGO packaging experience. Please help us by participating in a survey: http://lego.fluidsurveys.com/surveys/yma/afol-packaging-survey/

Please complete the survey before March 6, 2017.

Thank you in advance for your feedback – it is highly appreciated!

Kind regards,
The LEGO Packaging Experience Design Team

LEGO at New York Toy Fair 2017

February 17, 2017 / / 5 Comments

LEGO will be at New York Toy Fair and they have released a press release of what we can expect to see starting tomorrow. There will be a ton of summer 2017 sets on displayed from The LEGO Ninjago Movie to Marvel Super Heroes Spider-Man: Homecoming and Thor: Ragnarok. We will be working with some other sites who are there on site to bring you coverage.

NEW YORK, Feb. 17, 2017 /PRNewswire/ — NORTH AMERICAN INTERNATIONAL TOY FAIR, LEGO Systems, Inc. celebrates the intersection of classic construction play with digital experiences to accelerate imagination as it unveils more than 300 new building sets at this week’s American International Toy Fair. From the youngest of builders to the savviest teens, the company offers a LEGO solution for every builder of any age, building skill and interest, for any play occasion. New LEGO® BOOST and LEGO Life digital experiences inspire endless physical play potential. LEGO BrickHeadz offers a new style of mini character building catering to kids’ growing interest in collectibles. All the most popular LEGO themes, such as LEGO CITY, LEGO Friends, LEGO Star Wars™, LEGO Marvel Super Heroes, and LEGO Creator, expand with new building sets. Two major feature films starring the LEGO brand also get the building sets treatment: the recently released The LEGO® Batman Movie and the September 2017 release, The LEGO® NINJAGO Movie. New LEGO building sets are displayed at booth #1635 in Hall 3B of the Jacob K. Javits Convention Center from February 18-21.

“We inspire kids to be creative, innovative and

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LEGO Star Wars Winter 2017 Sets Now Available on Shop@Home

February 16, 2017 / / 8 Comments

As a nice surprise, the new Winter 2017 wave of LEGO Star Warsicon are now available for purchase on Shop@Home which was originally scheduled for March 1st release. If you’ve been waiting for something to purchase to get The LEGO Batman Movie Disco Batman/Tears of Batman (30607) polybag, there’s now a bigger selection of products to choose from.

U-Wing Microfighter (75160) – $9.99

TIE Striker Microfighter (75161) – $9.99

Y-Wing Microfighter (75162) – $9.99

Krennic’s Imperial Shuttle Microfighter (75163) – $9.99

Rebel Trooper Battle Pack (75164) – $14.99

Imperial Trooper Battle Pack (75165) – $14.99

Yoda’s Jedi Starfighter (75168) – $24.99

Duel on Naboo (75169) – $24.99

The Phantom (75170) – $29.99

Battle on Scarif (75171) – $49.99

Y-Wing Starfighter (75172) – $59.99

Luke’s Landspeeder (75173) – $19.99

Desert Skiff Escape (75174) – $29.99

A-Wing Starfighter (75175) – $39.99

Scarif Stormtrooper (75523) – $24.99

Chirrut Îmwe (75524) – $24.99

Baze Malbus (75525) – $24.99

LEGO House Opening September 28, 2017

February 16, 2017 / / 0 Comments

LEGO has announced at LEGO World in Copenhagen the opening of the LEGO House which will be on September 28, 2017. Check out the press release below.

LEGO® House – Home of the Brick opens 28 September

LEGO® House is a unique experience house located at the centre of Billund, Denmark – Home of the Brick. The building will allow LEGO fans of all ages to feel the magic of the LEGO universe and have the ultimate LEGO experience all year round. A number of new LEGO experiences and a sea of LEGO bricks will greet children and adults alike, inviting them to unleash their creativity.

Jesper Vilstrup, General Manager, LEGO House, explains: “LEGO House is a manifestation of the very essence of the LEGO idea. This will be an amazing place where LEGO fans, their families and friends can experience – or re-experience – the playfulness of the LEGO universe. All activities are related to our LEGO philosophy – the vision that creative play promotes innovation. LEGO House will enable us to offer both adult and young visitors the chance of stimulating their creativity and learning.”
LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three eateries.

The heart of LEGO House is the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery where fans exhibit

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Star Wars Force Friday II Announced with Product Packaging Image Revealed

February 16, 2017 / / 2 Comments

Star Wars Force Friday II

Earlier today, Disney announced Star Wars Force Friday II for September 1, 2017 and also released the product image for merchandise coming out for Star Wars: The Last Jedi. The box features Poe, Rey, and Finn and the LEGO boxes for that wave will feature that going onward. Check out the full press release below. Thanks to Monica from Disney for sending it in.

STAR WARS FORCE FRIDAY II FLIES INTO STORES AROUND THE GLOBE ON SEPTEMBER 1, 2017

Countdown begins for world-wide release of “Star Wars: The Last Jedi” products

New product packaging revealed today features trio of heroes: Poe, Rey and Finn

Glendale, Calif. (February 16, 2017) – Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by the highly anticipated “Star Wars: The Last Jedi.” Toys, collectibles, books, apparel and more will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.

“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”

Star Wars fans around

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