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LEGO Achieves Double Digit Growth in H1 2025

The LEGO Group has announced their earnings from the first half of 2025 and the company has seen double digit growth compared to last year. Revenue grew 12% to a record DKK 34.6 billion up from DKK 31.0 billion last year while consumer sales increased 13%. There were 314 sets launched already and the top themes include LEGO City, LEGO Technic, LEGO Botanicals, LEGO Icons and, LEGO Star Wars.

The LEGO Group achieves double-digit top- and bottom-line growth in H1 2025

Highlights vs. H1 2024

• Revenue grew 12% to a record DKK 34.6 billion.
• Consumer sales increased 13%, driven by a broad and innovative portfolio.
• Market share grew as the LEGO Group continued to outperform the toy market.
• Operating profit increased 10% to DKK 9.0 billion, reflecting strong top-line performance and improved productivity while investments in strategic initiatives increased as planned. Net profit grew 10% to DKK 6.5 billion.
• Cash flow from operating activities was DKK 5.9 billion compared to DKK 7.5 billion last year. Free cash flow was DKK 1.7 billion which was impacted by a continued high level of investment.
• As part of its long-term investment in key locations, the company opened a state-of-the-art factory in Vietnam and a new Americas head office in Boston, U.S.
• Significant progress on sustainability efforts and continued investment to reduce the company’s environmental impact.

BILLUND, DENMARK, 27 AUGUST 2025: The LEGO Group today announced its earnings for the first half of 2025, reporting continued strong growth on both the top- and

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LEGO Captain Jack Sparrow’s Compass (5009609) GWP Revealed

LEGO has revealed the Captain Jack Sparrow’s Compass (5009609) gift with purchase set that you can get when you get the new Captain Jack Sparrow’s Pirate Ship (10365). The set has 151 pieces and it is a mini replica of the compass that Jack Sparrow uses in the movies. It should be available starting on September 12 but there’s no end announced yet.

Get ready to sail the high seas with LEGO® Captain Jack Sparrow’s Compass! Boys, girls and Pirates of the Caribbean fans ages 10 and up will be excited to build and play out action-packed stories with this mini replica of the famous compass from the popular movies. The compass case features a string lanyard, a decorative latch and a domed top, and opens to reveal a directional dial that can be spun around. Set contains 151 pieces.

LEGO Icons Captain Jack Sparrow’s Pirate Ship (10365) Officially Announced

After much anticipation, LEGO has officially revealed the next LEGO Icons set, Captain Jack Sparrow’s Pirate Ship (10365). Releasing on September 12, the set has 2,862 pieces and will retail for $379.99. The set features The Black Pearl, aka the Wicked Wench, from Pirates of the Caribbean movie franchise. It has 8 minifigures including Jack Sparrow, Will Turner, Gibbs, Cotton, Anamaria, Marty, Elizabeth Swann, and Hector Barbossa.

Starting on September 12, you can also get the Captain Jack Sparrow’s Compass (5009609) GWP when you purchase the set.

Embark on a creative voyage with the LEGO® Icons Captain Jack Sparrow’s Pirate Ship (10365) model for adults. Craft a detailed LEGO interpretation of the legendary ghost galleon with soaring masts, torn black sails and a crew of 8 iconic film character minifigures, including Jack Sparrow, Will Turner, Gibbs, Cotton, Anamaria, Marty, Elizabeth Swann and Hector Barbossa. This film replica model captures the ship in all its glory. Rotate dials to deploy the port or starboard cannons, turn the ship’s wheel to steer the rudder and open the deck to reveal the captain’s quarters with furnishings, candlesticks and an apple. Additional features include a detachable rowing boat, a figurehead minifigure and a versatile stand for angled display. Alternatively, the hull can be split at the waterline to depict the ship in sailing mode. Discover a space for relaxation with the range of LEGO building kits for adults. Find 3D building instructions in the LEGO Builder app. Set includes 2,862 pieces.

LEGO Ideas August 23 Update – Over 140 Projects Surpassed

We have now crossed 140 for projects that have made it into the LEGO Ideas Second 2025 Review Stage. With the two newest additions, we are now up to 141 in total. With a week left in the qualifying period, let’s see how many more projects will get that final push or do they want that push considering you’re going up against an unprecedented amount of competition.


DELTARUNE: Battle Against the Roaring Knight – snommmmm


Diorama Supernatural (TV Show) – SamSamSamy

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