In LEGO’s ongoing campaign to inspire kids and families to never stop playing, they have enlisted the help of Tom Holland to spread the message. In this new short, Tom is joined by his twin brothers Harry and Sam to bring a cast of characters to reinforce the message of the positive impact of play.
… ContinueLights, Camera, Play! Tom Holland and his brothers join forces with the LEGO Group to inspire kids and families to never stop playing
Tom Holland stars in a new short film by the LEGO Group which is a rallying cry to keep our imagination and playful spirit alive.
Tom takes the lead in bringing a vibrant cast of characters to life, including appearances from his twin brothers Harry and Sam, each reinforcing the positive impact of choosing a playful path
Film comes off the back of new research from the LEGO Group which reveals that 44% of kids feel the pressure to grow up too soon
Tom is announced as the LEGO Group’s latest Playmaker, joining a group of global artists and creators who embody curiosity, courage and creativity
Billund, Denmark – 2nd September 2025: The LEGO Group and actor Tom Holland, known for his iconic role as Spider-Man in the Marvel Cinematic Universe and his performances in films like The Impossible, Spies in Disguise and Avengers: Endgame, have come together to send a powerful message to kids and families around the world: never stop playing. Together they want to reignite kids and families’ playful spirits and show that growing up
