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The Future of LEGO Icons The Lord of the Rings

Yesterday’s announcement of the LEGO Icons The Lord of the Rings: The Shire (10354) may have given a hint to the future of the LOTR theme. Towards the end of the press release, there was a curious statement which read:

A true collector’s item that completes the trilogy of sets, following previous Barad-dûr™ and Rivendell™ launches, the LEGO Icons The Lord of the Rings: The Shire set is a testament to the enduring power of friendship, adventure, and the magic of Middle-earth™.

This latest set seems to suggest that this will be it for The Lord of the Rings theme for the Icons line following Rivendell (10316) and Barad-dur (10333). I can’t imagine LEGO being done after just three sets as there’s still many more locations that they could do such as Khazad-dum/Mines of Moria, Gondor/Minas Tirith, or Helm’s Deep. They also also shift to large scale character builds like the Balrog, an Oliphaunt, a Fell Beast, or even Smaug. Either way, we’ll just have to see what LEGO has planned for the future of The Lord of the Rings.

LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) Revealed

If you didn’t see it this morning, LEGO has revealed the LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) gift with purchase set to go along with The Shire (10354). The 181 piece set features the opening fishing scene in The Return of the King where Smeagol and Deagol eventually fight over the One Ring. The set will be available from April 2-8 only when you purchase The Shire, while supplies last.

LEGO Big Spring Deals – March 2025

Amazon Big Spring Sales are now live and there are a numerous LEGO sets that have been discounted. The sales run through March 31 with deals up to 40% off. There’s also Lightning Deals that pop up during the event. Of course, there’s thousands of regular, non-LEGO items that are also on sale. Below are some of the LEGO highlights that may be of interest.

LEGO Icons Back to the Future Time Machine (10300) – $159.99/20% off
LEGO Icons Transformers Optimus Prime (10302) – $143.99/20% off
LEGO Icons Dune Atreides Royal Ornithopter (10327) – $143.99/13% off
LEGO Ideas Vincent Van Gogh The Starry Night (21333) – $147.99/13% off
LEGO Star Wars AT-TE Walker (75337) – $115.99/17% off
LEGO Star Wars The Dark Falcon (75389) – $153.46/15% off

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LEGO LOTR Coming to Minifigure Factory Soon

With the announcement of the LEGO Icons The Lord of the Rings: The Shire (10354) today, LEGO will also be rolling out something related to The Minifigure Factory. Available for a limited time, you can customize your minifigure with exclusive Lord of the Rings torso design. This will only be online for US and Canada and select stores in EMEA, AMS and China.

Join the party! You can design your own minifigure online with the LEGO Minifigure Factory; now featuring exclusive Lord of the Rings torso designs! Whether you are a brave hobbit, a noble elf, or a mighty warrior, the adventure begins here. Available for a limited time.

LEGO Icons The Lord of the Rings: The Shire (10354) Officially Announced

LEGO has officially revealed the new LEGO Icons The Lord of the Rings: The Shire (10354) which will be releasing on April 2. The set consists of 2,017 pieces and will retail for $269.99 and it features various scenes from The Shire including the Bag End. There are nine minifigures in the set, Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey.

LEGO Insiders that purchase the set between April 2-8 will also get the LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) as a free gift, while supplies last. The set features the opening scene from The Return of the King where Smeagol and Deagol fight over the One Ring.

Sean Astin Celebrates Middle-earth™ with LEGO Bricks!

New LEGO Icons Set Launches Alongside Exclusive Mini-Film

LONDON, UK (25th March, 2025) – Sean Astin, who portrayed Samwise Gamgee in The Lord of the Rings trilogy, celebrates Middle-earth™ in a new collaboration with the LEGO Group. Astin stars in an exclusive mini-film celebrating the launch of the LEGO® Icons The Lord of the Rings: The Shire™ set, a stunning 2,017-piece diorama that captures the heart of Hobbiton™.

The mini-film, is more than just a recreation of The Lord of the Rings in LEGO bricks; it’s a tribute to the cinematic artistry of the trilogy. Echoing the iconic Osgiliath monologue and cross-cutting sequences that define the films, the mini-film features Sean Astin taking viewers on a personal tour through the set.

Created in partnership with Warner Bros.

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LEGO Star Wars The Dark Falcon (75389) Deal – March 2025

Amazon has just discounted the LEGO Star Wars The Dark Falcon (75389) which is the first significant sale it has had. The set is now listed for $150.59 which is a 16% discount. The set is based on the LEGO Star Wars Rebuild the Galaxy series where everything is the opposite of what it’s supposed to be. All of the minifigures in the set are exclusive including Jedi Vader, Darth Rey, and Darth Jar Jar.

As an Amazon Associate, I earn from qualifying purchases.

LEGO Speed Champions 2 Fast 2 Furious Honda S2000 (77241) Officially Announced

LEGO has officially revealed a new LEGO Speed Champions Fast and Furious set with the 2 Fast 2 Furious Honda S2000 (77241). Releasing on June 1 (pre-order today), the set has 300 pieces and will retail for $26.99. The set features the bright pink Honda S2000 from the beginning of 2 Fast 2 Furious and it’ll also include a minifigure of Suki.

Film fans and boys and girls aged 9 and over can recreate scenes from the iconic 2 Fast 2 Furious film with this LEGO® Speed Champions 2 Fast 2 Furious Honda S2000 (77241) car toy. This bright pink convertible replica mini car for kids features authentic design details from the real-life vehicle raced by Suki in the famous film.

This LEGO Fast and Furious car is packed with realistic features including the interior TV monitor, rear wing, grille, headlights, wheels and the distinctive anime-style graphics on the bonnet, sides and back of the car. The LEGO car model set also comes with a Suki character minifigure that kids can place behind the wheel to role-play amazing street races.

LEGO Speed Champions sets let kids and passionate car fans build high-quality replica versions of some of the world’s most iconic vehicles. Each car toy can be created using the paper instructions or the LEGO Builder app, which guides you and your kid on an easy and intuitive building adventure. Set contains 300 pieces.

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