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LEGO Icons The Lord of the Rings The Shire (10354) Available for General Public

April 4, 2025 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Icons The Lord of the Rings The Shire (10354) is now available to the general public so that means everybody now has access to the Smeagol & Deagol (40761) gift with purchase set. For a set this popular, I’m surprised that the GWP lasted through the the LEGO Insiders timed event and will most likely sell out before April 8 now that everyone can get it. LEGO Insiders still also have double points on Rivendell (10316) and Barad-Dur (10333).

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LEGO Disney Beauty and the Beast Castle (43263) Available for General Public

April 4, 2025 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Insiders honeymoon period is over and the LEGO Disney Beauty and the Beast Castle (43263) is now available to the general public for purchase. The 2,916 piece set retails for $279.99 and it includes minifigures, not minidolls, of Belle, Beast, Gaston, LeFou, and Maurice along with buildable characters of Lumiere, Fifi, Cogsworth, Chip, and Mrs. Potts. With your purchase, you can also get the LEGO Easter Egg Chick Painting Fun (30690) promo set.

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LEGO Friends Botanical Garden (41757) Deal – April 2025

April 3, 2025 / Allen "Tormentalous" Tran / 0 Comments

Amazon has just started a limited time deal for the LEGO Friends Botanical Garden (41757) which slashes the price by 30%. The set is now listed for $55.99 and that saves you $24 on it. The Botanical Garden is one of the more beautifully designed sets especially for the Friends theme.

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LEGO Star Wars May the 4th Livestream Announced

April 3, 2025 / Allen "Tormentalous" Tran / 0 Comments

LEGO has announced there will be a LEGO Star Wars May the 4th livestream to reveal an epic new set. The livestream will be held on April 15 at 11:30am ET/8:30am PT. There will also be chances for LEGO Insiders to win a LEGO Star Wars bundle as well as a €500 e-gift card. You can watch the livestream here which is the same page as last year’s event. What do you think the set will be?

The LEGO Group Named Most Reputable Company for 3rd Year in a Row

April 3, 2025 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Group has been named the most reputable company in the world for a third year in a row by RepTrak. It is also the fifth time in the last six years that LEGO has been at the top spot.

Billund, Denmark, 3rd April 2025: Today, the LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!”

It’s the third consecutive year and the fifth time in the last six years that the LEGO Group has claimed the top spot, following top rankings in 2020, 2021, 2023, 2024, and now 2025.

The Global RepTrak® 100 report, developed by the RepTrak Company™, provides a definitive ranking of the world’s most reputable companies and a comprehensive analysis of the global reputation landscape.

LEGO Creator Easter Egg Chick Painting Fun (30690) Now Available on LEGO Shop

April 3, 2025 / Allen "Tormentalous" Tran / 0 Comments

LEGO has started another Easter promotion with the LEGO Creator Easter Egg Chick Painting Fun (30690) polybag. From now until April 13, you can get it with purchases of $40 or more, while supplies last. It is stackable with the Smeagol & Deagol (40761) GWP set when you purchase the LEGO Icons LotR: The Shire (10354), which is surprisingly still available.

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LEGO The Lord of the Rings Poster with The Shire (10354) Purchases

April 2, 2025 / Allen "Tormentalous" Tran / 0 Comments

Today was the release of the new LEGO Icons The Lord of the Rings: The Shire (10354) both online and at LEGO Brand Stores and it looks like there was an unannounced poster giveaway as well.

Over on Reddit and other sources online, there’s a cool thick stock poster that you could’ve gotten with a purchase of the set. The poster features all three of the LEGO Icons sets that have released including Rivendell and Barad-Dur.

I wonder if LEGO will be shipping it with the online purchases or was it just only for store giveaways. We’ll see once orders start to arrive in the mail in a few weeks.