To celebrate Pride month, LEGO has started a new campaign called The A-Z of Awesome which celebrates inclusivity and self-expression in the LBGTQIA+ community by using LEGO bricks.
… ContinueThe A-Z of Awesome – Because Self Expression and Identity Matter
To mark Pride Month, the LEGO Group invites LGBTQIA+ families to bring their identity to life through creative self-expression
Campaign calls to raise awareness of the identities and stories in those communities
June kicks off a series of plans from the LEGO Group in support of LGBTQIA+ communities
Billund, June 1st, 2022: The LEGO Group today announces its launch of the “A-Z of Awesome’, an ongoing campaign which runs into 2023 using LEGO builds to celebrate inclusivity and embrace self-expression in the LGBTQIA+ community.
The A-Z will be developed in creative LEGO creations to help LGBTQIA+ families use play to have open conversations about their identities. For the alphabet to be created in the most authentic and meaningful way possible, the designs of each letter will be created by members of the LGBTQIA+ community, including LEGO fans, young and old, members of the community and LEGO employees.
Launching during Pride Month, the alphabet aims to build understanding and acceptance of the LGBTQIA+ community and the different abbreviations used.
‘The A-Z of Awesome’ aims to present the community’s vocabulary more widely through a fun and playful medium. The LEGO Group is inviting submissions including an explanation of what the build means to its creator, which will be featured on a dedicated website www.LEGO.com/AtoZ.
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