In the wee hours this morning, LEGO announced some big changes coming to the LEGO Pick a Brick program as well as Brick & Pieces. Both programs will now be merged to a single platform so consumers can browse single elements in a centralized hub. Furthermore, shipping times in the US and Canada will now be faster as there will be a new fulfillment are in the US warehouse which will drop shipping times from 13-18 business days down to 5. Lastly, there will be a new thing called Build a mini which allows you to create your own minifigures. Unfortunately, it is stated that the trial will only be in Europe and Asia.

Background

Our current Pick a Brick and Bricks & Pieces setup means that consumers aren’t aware of the two different experiences. During 2021 we’ve been running tests and meeting with different consumer groups to better understand the current consumer experience.

Based on these learnings our next step will be to create a new merged experience on LEGO.com. We’ll merge Bricks and Pieces and Pick a Brick into one front-end experience where consumers can browse our portfolio of elements in one place more easily.

Additionally, we’ll improve the shipping time in the US and Canada by implementing a new fulfilment area in our US warehouse. This will reduce shipping time for our top 1,600 elements from 13-18 working days to up to 5 working days. There will likely be some shipping delays for a short time after we launch this experience.

What’s

In a statement that released today, the Toy Association has announced that the 2022 New York Toy Fair has been officially cancelled. The event was originally set to take place in February 19-22 but due to uncertain times during the pandemic, the best choice was to cancel the event. As we know, the NYTF has been one of the main events that LEGO usually uses to reveal summer sets but it looks like they’ll have to find another way to show them off.

New York, NY | January 11, 2022 – The Toy Association, producer of Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, has announced the cancellation of Toy Fair New York, originally set to take place, February 19 to 22, 2022 at the Javits Center in New York City.

“Key to our efforts these past two weeks has been the balance of some 700 remaining committed toy manufacturers saying they need and want Toy Fair 2022 to build their businesses, weighing that against those departing and seriously on the fence, and needing to provide a sufficient quantity and quality across the retail buying community necessary to deliver a positive experience,” said Steve Pasierb, President & CEO of The Toy Association. “As that balance has shifted, we are obligated to make the best decision in everyone’s interest no matter how heartbreaking for so many and potentially damaging some business’ future prospects. The wide range of other events that occur across New York City during Toy Fair week

The LEGO VIP Collectible Coins are now available in the LEGO Rewards Center for those who didn’t get them last year. They cost 1,150 points each and the coin holder costs 700 points so if you’re brand new to the coins, everything would cost you 6,450 VIP points. If the coins aren’t your thing, 6,500 points would give you a $50 discount. LEGO stated that if the demand is low, it’s possible for those who already got one before to get a second one in the future.