LEGO has announced a new partnership as the National sponsor of the UEFA Women’s England EURO 2022. The EURO will be held in England next year from July 6-31 and as part of the Ready for Girls’ campaign, this celebrates girls who rebuild the world through creative problem solving and challenging outdated gender stereotypes.
LEGO has been dabbling more in the football scene with sets based on Old Trafford – Manchester United (10272) and Camp Nou – FC Barcelona (10284) as well as a LEGO Collectible Minifigures series for the German National Team in 2016. Will we see a Minifigures series for the England Women’s National team as well?
… ContinueThe LEGO Group announces UEFA Women’s Euro 2022 partnership
Partnership forms part of the company’s ‘Ready for Girls’ campaign, celebrating girls who rebuild the story of old-fashioned gender norms
London, October 26th, 2021: Today the LEGO Group announces a new partnership as National sponsor of the UEFA Women’s EURO England 2022. The partnership will see the LEGO Group sponsor the tournament hosted in England next summer and forms part of the company’s ‘Ready for Girls’ campaign that celebrates girls who are rebuilding the world through creative problem solving and challenging outdated gender stereotypes.
The partnership, announced ahead of The Final Draw Show on Thursday 28th October, not only brings together two of the nations’ favourite pastimes – football and LEGO® building – but also shared values around inclusive play for all children, inspiring positive change for future generations and helping kids realise their unique talents and potential.
