The Wizard of Oz (1939) by BRICK PROJECT is the latest project to achieve 10,000 supporters on LEGO Ideas. The 1,550 piece build features the Yellow Brick Road leading up to the Emerald City while also passing scenes where Dorothy meets the Scarecrow, Tin Man, Cowardly Lion, and the Wicked Witch of the West.
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It’s another day and another LEGO Ideas update that adds a few more projects to the ever-growing list of projects that qualify for the Second 2025 Review Stage. It’s was a more tamer day yesterday that brings to total up to 85 and we seemed to have slowed down a bit.
I’ve been told that one of the reasons that the LEGO Ideas got so popular was due to the platform being TikTok viral. Users were urged to vote for particular projects and it probably started around Pusheen the Cat and it just spiked from there. We’ll see if the TikTok trend continues or not and that’ll determine if I go back to individual posts.
Perspective Play: Wall Art Optical Illusion – Gonelf
Avatar the Last Airbender – Netflix – Ben Fank
Coraline: The Pink Palace – LordClimentos66749
Chiikawa – TrumanBricks

There is only one day left to get your orders in for LEGO Insiders Days 2025. As a response to Amazon Prime Day, LEGO also did their own shopping event with a plethora of promotions which are mostly still available for one more day. The LEGO Ice Pop Tray (5009555) when you make a $65 purchase in City, Classic, Creator 3-in-1, DREAMZzz, DUPLO, Friends, and/or Ninjago. The African Savanna Diorama sold out a few days ago but LEGO Brand Stores may still have them. Also new products have been added to the Offers & Sale Page as well.

Also Double Insiders points is still going on for purchases in Animal Crossing, City, Classic, Creator 3-in-1, DREAMZzz, DUPLO, Friends, Minecraft, Ninjago, Wednesday, and/or Wicked.
4X LEGO Insiders Points on Select Sets
• LEGO Icons Porsche 911 Turbo and 911 Targa (10295)
• LEGO Icons Williams Racing FW14B & Nigel Mansell (10353)
• LEGO Icons Fountain Garden (10359)
• LEGO Icons French Cafe (10362)
• LEGO Technic Mercedes-Benz G 500 PROFESSIONAL Line (42177)

Discounts on Select Sets
• Over the Moon with Pharrell Williams (10391) – $82.49
• LEGO Animal Crossing Nook’s Cranny & Rosie´s House (77050) – $59.99
• K.K.’s Concert at the Plaza (77052) – $59.99
• LEGO Art The Milky Way (31212) – $159.99
• LEGO Disney 100 Walt Disney Tribute Camera (43230) – $74.99
• LEGO Friends Castle Bed and Breakfast (42638) – $79.99
• … Continue
We’re another day into the LEGO Ideas madness and another seven projects have reached the 10k supporter goal. We’re now up to 81 qualified projects and we’re only in mid-July.
The 100 project milestone isn’t out of the realm of possibility as we’ve been averaging about 7 projects a day since the surge from last week. If this continues, we’ll easily hit 100 by the end of the week. and we still have 47 days until the end of the Second 2025 qualifying period which ends on August 30.
Below are the projects that have hit the goal since yesterday in no particular order:
Open Up the Door – ErfinderEdlerBenny
Gravity Falls – Mystery Shack – Didymos
Video Home System – Polar-Angel_UA
Great Minds in Science – ZeusBricks
Treasure Planet: Captain Flint’s Pirate Spaceship – Masterbuilder Grant
Black-Faced Spoonbill – bricks.life.idea
Teenage Mutant Ninja Turtles: Cowabunga! – P.D.G

There’s only a few days left for LEGO Insiders Days 2025 and they have added more items to the Offers & Sale Page. As far as promos are concerned, LEGO still the LEGO Ice Pop Tray (5009555) when you make a $65 purchase in City, Classic, Creator 3-in-1, DREAMZzz, DUPLO, Friends, and/or Ninjago. The African Savanna Diorama sold out a few days ago but LEGO Brand Stores may still have them.

Also Double Insiders points is still going on for purchases in Animal Crossing, City, Classic, Creator 3-in-1, DREAMZzz, DUPLO, Friends, Minecraft, Ninjago, Wednesday, and/or Wicked.
4X LEGO Insiders Points on Select Sets
• LEGO Icons Porsche 911 Turbo and 911 Targa (10295)
• LEGO Icons Williams Racing FW14B & Nigel Mansell (10353)
• LEGO Icons Fountain Garden (10359)
• LEGO Icons French Cafe (10362)
• LEGO Technic Mercedes-Benz G 500 PROFESSIONAL Line (42177)

Discounts on Select Sets
• Over the Moon with Pharrell Williams (10391) – $82.49
• LEGO Animal Crossing Nook’s Cranny & Rosie´s House (77050) – $59.99
• K.K.’s Concert at the Plaza (77052) – $59.99
• LEGO Art The Milky Way (31212) – $159.99
• LEGO Disney 100 Walt Disney Tribute Camera (43230) – $74.99
• LEGO Friends Castle Bed and Breakfast (42638) – $79.99
• LEGO Friends Beekeepers’ House and Flower Garden (42669) – $71.99
• LEGO Icons Blacktron Renegade (10355) – $79.99
• LEGO Ideas Motorized Lighthouse (21335) – $224.99
• … Continue

The LEGO San Diego Comic Con 2025 schedule looks to be set as all the programming announcements have been revealed. Like last year, it’ll sort of be a slower year in terms of panels. The booth details are still under wraps probably until Preview Night. LEGO also revealed some new products last year so we can guess that they might do something similar this year.
Like with the last few years, we probably won’t see any exclusive sets or minifigures that we line up for but there’s still some fun things to go there. There was a scavenger hunt for a LEGO Prize Pack which included a fairly exclusive LEGO Master Gold Keychain and minifigure. There were also some pins to collect when you took pictures so they could so it again as fans seemed to like it.
Panels
LEGO Ninjago: The Adventure Continues – Room 6BCF/Thursday, July 24/2:15-3:15pm
Dragons! Combat! And tiny plastic ninja! Come witness the red ninja action as LEGO Ninjago: Dragons Rising stars Vincent Tong (the voice of Kai, elemental master of fire) and Kazumi Evans (the voice of Wyldfyre, elemental master of heat) perform a new canon scene live, written by Dragons Rising head writers and fellow panelists Kevin Burke and Doc Wyatt exclusively for Comic-Con 2025. Pamela Keller and Ryan Burns (LEGO Entertainment executive producers) round out the panel to share the latest and greatest on all things NINJAGO, including next year’s 15th anniversary celebration.
LEGO Masters: Back Behind the Brick – Room 6BCF/Friday, July 25/4:30-5:30pm
… ContinueGo behind the scenes

After the past few days, there has been a ton of LEGO Ideas projects that have hit the 10,000 supporter goal. I have made the executive decision to do daily roundup posts instead of individual ones as I have been doing since LEGO Ideas started.
Sorry to the fan designers that they won’t get their own individual posts but there’s something weird happening on the LEGO Ideas platform where a lot of projects are hitting the goal in a very short amount of time. Until things slow back down, I won’t be any individual ones.
Here are the ones that have reached the goal on July 13 and as a result of this, we have already reached a record number of projects that have made it to the 10k goal in a Review Stage with 74.

