LEGO is doubling down on the LEGO VIDIYO theme as well as their partnership with adidas as they have announced the LEGO VIDIYO x adidas collection. The collection is designed for kids and they will be available for adidas Creative Club members on May 28 with a wider distribution on June 1.
… ContinueMake the world your stage with new adidas and LEGO® VIDIYO™ apparel
HERZOGENAURACH & BILLUND, May 27th, 2021: Today, adidas and the LEGO Group announce a new collaboration as part of their ongoing partnership, this time introducing a playful adidas and LEGO® VIDIYO™ themed drop.The new collection is all about free expression through movement, taking inspiration from the LEGO VIDIYO play experience which is designed to unleash children’s creativity through music and play. The pieces in this range have been infused with unique patterns and fun elements which make it clear that with the adidas and LEGO VIDIYO collection, kids can turn their world and their wardrobe into a stage for self-expression.
The comfortable, play-ready adidas and LEGO VIDIYO collection takes its graphic element cues from the LEGO VIDIYO world, translating the vibrant and playful nature onto a new stage. William Thorogood, Head of Product at the LEGO Group, commented: “This collaboration is special because it sparks children’s imagination and inspires them to express themselves freely without fear or judgment. By mixing, matching, and customizing their own unique looks, kids can find freedom, joy and confidence as they march to the beat of their own drum!”
The collection is designed for youths and will
