The LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business. The foundation is the global leader in a circular economy which is a system that is aimed to eliminating waste and the continual use of resources. The quality and durability of LEGO’s products can be passed down to many generations while being fully compatible to elements produced today.
Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy
Monday 31st August: Today, the LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business.
The Ellen MacArthur Foundation is the global leader in circular economy while the LEGO® System in Play inspires endless play possibilities that supports the principles of circular design. The quality and durability of LEGO products mean they can be reused and passed down through generations, while remaining fully compatible with elements produced today.
The shared ambition for the membership is to help build a better planet for future generations by driving the global transition towards a circular society.
The three year membership will focus on four key areas; working with the Foundation’s network of businesses, experts and policymakers to accelerate the transition to a circular economy, inspiring circular design across the toy industry and beyond, expanding the circular services and products the LEGO Group offers, and teaching children about the circular economy through play.
Speaking about the membership Tim Brooks, Vice President of Environmental Responsibility at the LEGO
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