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LEGO San Diego Comic Con 2012 Shazam Minifigure VIP Sweepstakes Coming in February

After many months, it looks like there will be some new rewards available soon on the LEGO VIP Reward Center. On the LEGO Ambassador Network, it has been stated there will be new sweepstakes every month and starting in February, they will be giving away the exclusive 2012 San Diego Comic Con Shazam minifigure. VIPs can enter by redeeming 50 VIP points, up to a max of 15 entries, and the winner will be drawn randomly. Future minifigure sweepstakes will include a signed LEGO Star Wars minifigure and an exclusive Marvel character.

They have also teased on some other rewards that will be coming soon including designer signed Imperial Star Destroyer (75252) sets and signed Star Wars Visual Dictionary copies.

Reward Centre-specific items, we are looking to kick off our first Exclusive minifigure sweepstake in February with a 2012 San Diego Comic-Con “Shazam!” minifigure where people from the following countries are allowed to participate***. VIP Members can enter the competition by redeeming 50 VIP points (up to a maximum of 15 entries) with the winner being drawn at random (postcard entries applicable where local law dictates).

The Rewards team intend to operate these sweepstakes every month starting 10th February and running until 2nd March for Shazam! Upcoming minifigure sweepstakes will include a signed Star Wars minifigure and an exclusive version of a Marvel character.

With regards to other items upcoming on the Reward Centre (dates to be confirmed) are designer-signed Imperial Star Destroyer sets and designer-signed Star Wars Visual Dictionary copies.

LEGO Creator Old Trafford – Manchester United (10272) and United Trinity Promo Available for VIPs

The LEGO Creator Old Trafford – Manchester United (10272) is now available for purchase for VIPs on LEGO Shop@Home. In addition, the promotion for the United Trinity Statue (5006171) is also have in conjunction with the set. The promo set will be available from now until January 31, while supplies last. LEGO Brand Stores will also have them but in limited quantities.

LEGO Hidden Side Drag Racer (40408) Promotional Set Official Images

There are now official images of the LEGO Hidden Side Drag Racer (40408) promotional set that have been uploaded to LEGO’s servers. The set has 134 pieces and you can get it free with purchases of $45 or more from January 24 – February 9, while supplies last. The set features a ghostly drag racer along with minifigures of Jack and Dwayne. It’s cool to see that LEGO is still cranking out Hidden Side promotions especially now since the game now has multiplayer functionality.

LEGO Education Launches SPIKE Prime

Last April, LEGO announced a new product to the rarely talked about LEGO Education theme called SPIKE Prime. It is now available for purchase and is now shipping to classrooms around the world.

LEGO® Education Celebrates 40 Years of Reimagining the Way Children Learn with New Hands-on STEAM Learning Solution

New LEGO® Education SPIKE™ Prime solution for middle school is now available; applications open for the 2020 LEGO Education Master Educator Program

BILLUND, Denmark (January 14, 2020) –LEGO® Education is celebrating its 40th birthday with the worldwide launch of its newest educational solution, LEGO® Education SPIKE™ Prime. SPIKE Prime brings together LEGO bricks, a programmable, multi-port Hub, sensors and motors all powered by the engaging SPIKE App based on the Scratch coding language, along with 32 lesson plans. SPIKE Prime will continue LEGO Education’s legacy since 1980 as a pioneer in hands-on learning, transforming the way students learn STEAM subjects.

Since its unveiling in April 2019, LEGO Education SPIKE Prime has been the most anticipated product from LEGO Education. SPIKE Prime delivers an intuitive, naturally adaptive and highly inclusive learning experience that helps students build confidence and develop the essential STEAM and 21st century skills they need to succeed in a rapidly changing workforce. LEGO Education SPIKE Prime is available for purchase today for $329.95, and will be featured at the Bett Show in London on January 22-25.

With teacher training, getting-started guides, and free lesson plans, SPIKE Prime is designed to be as easy and intuitive for teachers as it is for students. Three in-person

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The LEGO Group Extends Strategic Partnership with Tencent

The LEGO Group extends strategic partnership with Tencent – Providing more creative and safe digital play experiences for Chinese children


The LEGO Group and Tencent announced today that the two companies have renewed their memorandum of understanding (MoU) to further strengthening and expanding their strategic partnership in digital play experiences for Chinese children.

In the next two years, the two parties will deepen collaboration in areas including video, game and digital child safety, and explore opportunities to collaborate in areas of digital social community, intellectual property and corporate social responsibility.

Paul Huang, Senior Vice President of The LEGO Group and General Manager of LEGO China, said, “We are delighted to renew our strategic partnership with Tencent. In the past two years, we have worked closely with each other and achieved impressive results in video, game and digital child safety. What’s more important is that they have been welcomed by Chinese children and families. Through the extended partnership, we will be able to offer more creative and safe digital play experiences for children in the country.”

Steven Ma, Senior Vice President at Tencent Holdings, said, “Tencent has always been committed to safeguarding children’s digital safety and allowing them to have fun in the digital world. We are excited to be able to continue promoting children’s development through innovation in technologies. With the renewal of our partnership, we will continue to protect children’s digital safety while creating more quality digital play content for children, so as to stimulate their interests in and imagination for technology.”

Under the new

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