The LEGO Group has announced a new multi-year partnership with Nike to celebrate creative play and sport while offering new opportunities for children and families worldwide. The partnership activities starts in 2025 and we can expect a series of co-branded products, content, and experiences.

The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport

• The multi-year global partnership connects two of the most beloved and iconic brands to highlight how the power of play shapes lives.
• The brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves.
• The partnership activity kicks off next year, and could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport.
• A recent study by the LEGO Group indicated that 59% of parents worry that their children do not have enough playtime or access to fun activities.
• Both brands have a long history of championing kids’ right to play and backed efforts for the United Nations to adopt a resolution designating June 11 as the International Day of Play.

The LEGO Group and NIKE, Inc today announced a multi-year partnership that will celebrate creative play and sport, offering new and exciting opportunities for children and families worldwide.

The LEGO Group and NIKE, Inc have long histories of championing kids’ right to play. Both brands know that

A few weeks ago during the Paris Olympics, we reported that Rugby bronze medallist Sammy Sullivan is a huge LEGO fan and there’s a happy update to this story. It looks like LEGO has finally given her a shout out as well as some big surprises which includes a framed LEGO minifigure poster of her as well as the LEGO icons Eiffel Tower (10307) that she has been eyeing. You can just see the joy that Sammy has on her face when she pulls out the items after making a mess. “Whatever your dreams are in life, you can achieve them.”

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The LEGO Group has announced that they will be opening a new Copenhagen hub in Postbyen which is slated to open in 2027. LEGO will be the sole occupant of The Stamp and will offer 30,000 square meters spread out on nine floors and has space for 1,500 employees.

The LEGO Group to open Copenhagen Hub in Postbyen, continues Billund HQ expansions

Company continues to expand workforce and facilities at its Billund Headquarters with two new campuses.

BILLUND, Denmark, August 20, 2024: The LEGO Group is investing further in Denmark with a new Hub in Copenhagen set to open in 2027 in The Stamp, a building currently under construction in the Postbyen development close to Copenhagen Central Station.

The new Hub will be in addition to its growing headquarters in Billund where more than 5,900 people are based and investments are ongoing in two new campuses.

Niels B Christiansen, CEO, said: “It is important for the LEGO Group to have inspiring workplaces in the best locations to continue to attract the right talent. In Denmark, we are investing in both our Billund headquarters with two new state-of-the-art campuses and the new Copenhagen Hub. With great access to the Capital and Øresund regions, the new Copenhagen Hub enables us to attract world-class talent to two fantastic locations in Denmark.”

The LEGO Group will be the sole occupant of The Stamp which will offer 30,000 square meters over nine floors and provide space for up to 1,500 colleagues. Throughout its design, sustainability is a key focus with the