For this year’s International Day of Play, The LEGO Group has announced they are putting the world in “play mode” by transforming urban cities into playful immersive experiences. The cities targeted for this initiative include Boston, Berlin, London, and Shanghai and for World Play Day, LEGO has enlisted a global crew of creators to help bring these ideas to life.
The LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play
• A new global study from the LEGO Group reveals that nearly 7 in 10 parents don’t feel their city offers sufficient safe and accessible play spaces designed for children.
• The research also uncovered that 1 in 3 children feel adults designing urban environments don’t consider their needs or preferences. To help change that, the LEGO Group has been running a global Build the Change challenge, inviting children to reimagine their cities through play.
• On International Day of Play the LEGO Group is putting the world in ‘play mode’ by demonstrating how kids’ ideas have the power to transform cities. Urban spaces in Boston, Berlin, London and Shanghai will be transformed into playful immersive experiences for kids and families.
• The LEGO Group is committed to turning these playful visions into lasting impact, sharing children’s ideas with urban planners and policymakers, including at the UN’s headquarters in New York City, to advocate for kid-centric city design.
• The LEGO Group has teamed up with world-renowned 3D street artist Joe Hill to reveal what a truly playful city looks
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