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LEGO Launches She Built That Campaign

June 4, 2025 / Allen "Tormentalous" Tran

LEGO has announced their newest ad campaign called She Built That which reimagines the Run-DMC song It’s Like That to celebrate girls’ creativity. It features scratch sensation DJ Livia, drumming prodigy Nanji Bushell, vocalist Pink Oculus, and Chinese alt-pop icon Cacien who are part of a Global Girls Crew who has rebuilt the Run-DMC song.

RUN DMC’s ‘It’s Like That’ Is Reimagined by the LEGO Group and ‘Global Girls Crew’ to Empower a New Generation of Girl Builders

• The new music video and campaign titled “She Built That” encourages girls to redefine and reclaim what it means to be a builder and celebrates their creativity.
• Through “She Built That” the LEGO Group wants to challenge societal stereotypes that can stifle the potential of girls and inspire the next generation of female builders.
• Recent global research reveals that ‘a man on a construction site’ is the most common association kids have with the word ‘builder’. Even today, parents and children are five times** more likely to associate the term ‘building’ with ‘masculinity’ rather than ‘femininity’.
• US teen scratch sensation and spinner-to-the-stars DJ Livia, 15-year-old British drumming prodigy Nandi Bushell, Dutch-Surinamese vocalist Pink Oculus and Chinese alt-pop icon Cacien are part of a Global Girls Crew who have rebuilt the iconic anthem from RUN DMC.
• Joseph “Rev Run” Simmons and Darryl “DMC” McDaniels appear as LEGO® Minifigures, lending their unmistakable voices to the new “She Built That” video.

Billund, Denmark, 4th June 2025: The LEGO Group today launched a new campaign, She Built

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LEGO x Nike Partnership Products Officially Announced

May 29, 2025 / Allen "Tormentalous" Tran

LEGO has officially revealed the details of their multi-year partnership with Nike including a new LEGO set and experiences for this summer. Releasing on July 1, the set new is called the Nike Dunk (43008) and it has 1,180 pieces while retailing for $99.99. The set features a build of the iconic Nike Dunk along with the Dunk logo and rotating basketball. It also includes an exclusive minifigure called B’Ball Head.

There will also be footwear and apparel that will go on sale on August 1 with the Nike Air Max Dn x LEGO Collection and the Nike Dunk Low x LEGO Collection starting on September 1.

In addition, LEGO has announced that WNBA superstar A’ja Wilson has been named as one of the inaugural global athletes joining the Nike partnership.

NIKE and the LEGO Group Celebrate Global Multi-Year Partnership with New Products and Engaging Experiences This Summer Based in Active and Creative Play

• With Nike’s commitment to power the future of youth sport and the LEGO Group’s mission to inspire creativity through play, kids are the ultimate winners.
• Both brands will showcase the numerous ways active and creative play can help kids be the best versions of themselves. They will treat consumers and fans to unique experiences and distinctive digital content that celebrates sport and play.
• This summer, they will unveil a collection of iconic co-branded offerings, including Nike Kids’ footwear and apparel and LEGO® sets.
• The partnership merges the imaginative world of LEGO bricks with Nike’s storied sport legacy to

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LEGO Ideas A Twist of Nostalgia Winner Announced

May 28, 2025 / Allen "Tormentalous" Tran

LEGO has announced the winner of the LEGO Ideas A Twist of Nostalgia building contest which will become a future gift with purchase set. The winner is the Sea Serpent by HallowedBrick02 which is a re-imagining of the 6057 set from 1992. There were over 750 entries in the contest and it got dwindled down to 13 finalists for the fan vote. The build will no go into production and we’ll see it available probably about a year from now.

LEGO DREAMZzz Season 3 Enter The Cyber Game Announced

May 26, 2025 / Allen "Tormentalous" Tran

LEGO has announced that season 3 of LEGO DREAMZzz is coming June 5 with Enter The Cyber Game. This season, the heroes will fight a new cyber based villain called Dreamsmasher. It is a two part season with the first half airing June 5 and the second half in August. We’ve already got a good look at the five summer 2025 sets that will be coming out in August.

Get Ready, Dreamers: LEGO® DREAMZzz™ Season Three Is Arriving – And a Mysterious New Threat Awaits in the Dream World!

• LEGO® DREAMZzz™: Enter The Cyber Game episodes air worldwide from June 5th with a further ten episodes to follow in August.
• This season our heroes are battling a new cyber based villain called DREAMSMASHER, who is causing unrest to both the dream and waking worlds.
• The LEGO Group is also launching five brand-new LEGO DREAMZzz sets on sale in June this year.

May 26th, 2025 – Billund, Denmark: The LEGO Group has announced the highly anticipated third season of LEGO DREAMZzz called Enter The Cyber Game, with an unlikely villain bringing more chaos to the dream world from June 5th.

Next Dream Sequence: Now Loading
This two part-season picks-up from LEGO DREAMZzz: Night of the Never Witch where the dream world is peaceful— or so our heroes thought—until a flashy new hero, DREAMSMASHER, appears to cause chaos. Season three picks up with Mateo, Izzie, Cooper, Logan and  Zoey, who are now downgraded from their original title of dream chasers to “consultants.” Meanwhile, in the

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LEGO Icons The Simpsons: Krusty Burger (10352) Review

May 25, 2025 / Allen "Tormentalous" Tran

In a pleasant surprise, the LEGO The Simpsons theme returns this year with the LEGO Icons The Simpsons: Krusty Burger (10352). The set has 1,635 pieces and will retail for $209.99. As an incentive to purchase the set when it releases from June 1-7, LEGO is also releasing the Living Room (5009325) as a gift with purchase set.

LEGO Gabby’s Dollhouse: The Movie Sets Revealed

May 23, 2025 / Allen "Tormentalous" Tran

LEGO has revealed two new LEGO Gabby’s Dollhouse: The Movie sets coming this August. The Gabby’s Dollhouse theme was introduced back in 2023 with 4+ sets that targeted the younger builders. These sets are based on the upcoming Gabby’s Dollhouse: The Movie which is set to be released in September.

Mermaid Gabby’s Aquarium Adventure (11204) – 103 pieces/$22.99

Mermaid Gabby’s Aquarium Adventure (11204) is a make-believe toy for kids aged 4 and up who are fans of sea creatures, aquarium animals and DreamWorks Animation’s Gabby’s Dollhouse: The Movie.

This LEGO® Gabby’s Dollhouse playset is packed with vibrant features and familiar characters, including a Gabby minidoll in her mermaid outfit, and MerCat and Jellyfish figures. Kids can join Gabby and her pals to explore a colorful underwater environment filled with shells, plants and sea life. There’s lots to discover, including a slide, a giant bubble that MerCat can “float” in, and coral that moves to reveal a hidden treasure chest. The set comes with colorful pictorial instructions, a large Starter Brick and separate bags containing 1 buildable model per bag to make creative construction fast and fun for little builders.

Sweet Treat Mountain & Kitty Garden (11205) – 263 pieces/$54.99

The Sweet Treat Mountain & Kitty Garden (11205) building toy for kids is an imaginative animal-themed gift packed with LEGO® Gabby’s Dollhouse figures. This LEGO pretend-play set makes an ideal gift idea for girls and boys aged 4 years old and up.

The creative playset features 2 movie locations and many LEGO figures, including Gabby, Pandy Paws

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BIONICLE: Masks of Power Officially Cancelled

May 17, 2025 / Allen "Tormentalous" Tran

For eight years, the devs over at Team Kanohi has been hard at work in making BIONICLE: Masks of Power but that has changed as the game has been officially cancelled. In a statement that has been released, it seems that The LEGO Group has asked for the fan-made game to be shut down entirely and basically erase it from the public eye.

It was mentioned that there had been no issues with LEGO and they even endorsed it in their Bits N’ Bricks podcast three years ago. The only reason that Team Kanohi thinks why LEGO wanted them to shut down the game was it was easy to mistake it as an official LEGO product.

Team Kanohi has been renamed to Unmasked Games and the plan now is to use the knowledge from making BIONICLE: Masks of Power to create a new game codenamed Project Rustbound.