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LEGO Titanic (10294) Officially Announced

October 7, 2021 / Allen "Tormentalous" Tran

LEGO has officially announced the LEGO Titanic (10294) which is one of the largest sets that has been produced. Available for pre-order on November 1, the Titanic has 9,090 pieces and will retail for $629.99/€629.99/£569.69. Not only it is one of the largest sets in terms of pieces, it is also one of the longest sets ever coming in at 53 inches (135cm).

THE GRANDEST SHIP IN HISTORY JOINS THE LEGO® FAMILY AS LEGO TITANIC IS UNVEILED

7 OCTOBER 2021: The LEGO Group has revealed an authentic replica of the most famous ship of all time, the RMS Titanic. For the first time, fans can now recreate the luxury liner in detailed LEGO® brick form, 110 years since it was launched in Belfast in 1911.

The LEGO Titanic is one of the longest and largest LEGO models to date, made up of 9,090 pieces, making it a truly immersive building challenge for LEGO fans and budding historians alike.

As well as its sheer size, the Titanic was known for its unrivaled grandeur, which has been faithfully captured in the set. Beneath the unmistakable exterior of the LEGO Titanic, there are several interior rooms to explore including the First-Class grand staircase which spans six decks and the Jacobean-style dining saloon which was located on the ship’s D deck.

The Titanic was also renowned for its unparalleled speed, outclassing other ships of the era, and in the lower decks, fans will find a replica of the state-of-the-art engine room.

Mike Psiaki, design master at the LEGO Group commented:

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Seinfeld Netflix Promotion in LEGO Form

October 2, 2021 / Allen "Tormentalous" Tran

Seinfeld officially started streaming on Netflix yesterday after being on Hulu for the past few years and to promote it, they have teamed up with LEGO to create a life-sized version of the apartment. Jerry has been turned into a life-sized minifigure with the rest of the apartment also beefed up while being inspired by the LEGO Ideas Seinfeld (21328) set. Seinfeld will be streaming on Netflix for at least five years as Sony Pictures had acquired the exclusive streaming rights.

LEGO Bricktober (2021?) Sets Hitting Toys R Us Canada

October 1, 2021 / Allen "Tormentalous" Tran

For those who were wondering if the LEGO Bricktober sets will be hitting Toys R Us Canada, they are for 2021 but with a catch. For purchases of $65 or more from September 30 – October 6, you can get the first LEGO Bricktober 2020 set which is the Carousel (66649). The Fun Fair sets were previously exclusive to Toys R Us Singapore but they have made their way to Canada this year and the packaging lists them as a 2021 exclusive which makes it confusing. Meanwhile in the APAC regions, they have the new Fairy Tale Collection sets. Thanks to Jeff for the heads up.

@tormentalous fyi, Toys-R-Us Canada are handing out this Bricktober exclusive pic.twitter.com/pPFRVnTgOG

— Jeff Morrissette (@surefire35) October 1, 2021

LEGO Rolling out Paper Bag Packaging in Early 2022

September 28, 2021 / Allen "Tormentalous" Tran

A year ago, LEGO announced that they were investing up $400 million to accelerate their sustainability efforts, one of which was phasing out plastic bags. According to today’s 1HY 2021 Financial Results, LEGO has revealed that after a now completed successful trial of paper bags, they will start rolling it out in early 2022 with all packaging still on track for 100% sustainability by 2025. As part of the trials for parents and children, they found that the paper bags were environmentally friendly and were easy to open and this is part of enhancing the building experience.

LEGO 1HY 2021 Financial Results Reports with Strong Growth

September 28, 2021 / Allen "Tormentalous" Tran

LEGO has released their financial results for the first half of 2021 and they’ve had a very strong performance in all areas of the company. Sales increased by 36% and revenue grew 46%. In the largest global markets, market share also grew as well. The top selling themes so far in 2021 are LEGO City, LEGO Star Wars, LEGO Technic, LEGO Creator Expert, and LEGO Harry Potter.

The LEGO Group steps up strategic investments while delivering strong first half 2021 performance

Consumer sales, revenue and operating profit grew double digits. Brought learning through play to more children around the world.

• Consumer sales grew 36 percent.
• Revenue grew 46 percent to DKK 23.0 billion.
• Operating profit grew 104 percent to DKK 8.0 billion. Net profit grew 140 percent to DKK 6.3 billion.
• Free cash flow was strong at DKK 5.8 billion.
• Market share gains globally and in largest markets.
• With the LEGO Foundation, donations of DKK 1.5 billion YTD to support children’s development via learning through play.

Billund, September 28, 2021: The LEGO Group today reported first half earnings for the six months ending June 30, 2021. Revenue for the period grew 46 percent to DKK 23 billion compared with the same period in 2020. Consumer sales grew 36 percent, outpacing the toy industry and driving market share growth globally and in all major markets.

Operating profit was DKK 8 billion, an increase of 104 percent compared with 1H 2020, despite an ambitious programme of strategic investments to support growth in

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LEGO DC Character Encyclopedia: New Edition Coming in 2022 with Exclusive Minifigure

September 26, 2021 / Allen "Tormentalous" Tran

There’s a new LEGO DC book coming out next year called the LEGO DC Character Encyclopedia: New Edition and it will come with an exclusive minifigure. The book doesn’t release until May 3 at a price point of $21.99 but you can pre-order it today on Amazon. The exclusive minifigure is still a mystery at this time but the description of the book may give a clue on who it could be. Usually when the description talks about a character, there’s a high chance that it will be it and for this book, it could be Klarion the Witch Boy. The minifigure won’t be revealed until the book cover is finalized which should be a few months before the release.

Meet more than 200 minifigures from the LEGO DC world – plus an exclusive minifigure for your collection!

Find out the coolest details about hundreds of LEGO DC Comics minifigures.

Uncover unusual versions of legendary Super Heroes, including Yellow Lantern Batman.

Learn to identify dozens of foes including Darkseid, OMAC, Mr Freeze and all-new 2021 Super-Villains.

Expand your LEGO DC knowledge with fact files on all your favourite minifigures plus the most obscure characters, including Bronze Tiger and Klarion the Witch Boy.

Discover incredible Super Heroes and terrifying Super-Villains in the LEGO DC Character Encyclopedia New Edition – the ultimate handbook for fans of the LEGO DC world.

LEGO Star Wars Millennium Falcon (75257) Amazon Sale – September 2021

September 24, 2021 / Allen "Tormentalous" Tran

Amazon currently has the LEGO Star Wars: The Rise of Skywalker Millennium Falcon (75257) on sale for 20% off the normal retail price. It is now priced at $128 which is $32 off the $159.99 price point and it includes minifigures of Lando Calrissian, Chewbacca, C-3PO, Finn, Boolio, R2-D2, and D-O. The Millennium Falcon isn’t listed as a set that is retiring this year but it’s still good deal if you want the latest version of it.