Although we’ve already seen images of the summer 2020 LEGO City and LEGO Friends sets, LEGO has announced their partnership with National Geographic to inspire children about exploration and the protection of endangered species. These sets have the National Geographic label on the boxes and in addition, LEGO has also announced a contribution towards the National Geographic Society to fund grants in ocean exploration and species conservation.
The LEGO Group and National Geographic inspire kids to develop creative solutions for real life environmental challenges
New LEGO® City and LEGO® Friends products released as part of campaign to engage children in exploring their world and the problems its creatures are facing
Billund, Denmark, 25 June 2020: Today, the LEGO Group and National Geographic unveil their most recent partnership. New LEGO® City and LEGO® Friends sets have been developed to create awareness about exploration and the protection of endangered species in the world’s jungles and oceans. To support the launch and engage children even further, a campaign has been developed in collaboration with National Geographic to encourage children to explore the world and maybe even develop their own creative ideas on solving the real-life challenges our world is facing. The campaign site is now live in English on LEGO.com/exploretheworld and will launch July 1st in additional languages. The LEGO Group is also announcing a contribution towards the National Geographic Society to fund grants in ocean exploration and species conservation.
The campaign will invite kids and their parents to visit the heights and depths of the earth, and to