Last week, Reputation Institute released their annual RepTrak 100 survey and it was announced that The LEGO Group ranked second for the most regarded company in the world coming in only behind Rolex. The RepTrak 100 measures the corporate reputation of 100 companies and it asked the public in 15 countries in the world about the emotional appeal of each company. The survey is scored in seven categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. You can read more about it on the press release here.
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regarded in what respect…? emotional appeal?