1

LEGO Easter 2017 Building Campaign

LEGO has a pretty cool Easter building campaign that has kicked off today and there are some prizes for winners. All you have to do is build something Easter related and share your images online using the hastag #LEGOEaster. To enter the raffle, you must share your image to the Flickr Pool and follow the rules there. For your RLUG/RLFM affiliation, make sure you state that you’ve come from The Brick Fan and post a comment below with the Flickr link to your photo or you won’t qualify. If you’re a winner of one of the raffles, LEGO will contact you directly via Flickr Mail. Read the full rules below.

Our colleagues creating global campaigns have asked us to ask you to particpate in this years #LEGOEaster campaign and share your amazing pictures online using the #LEGOEaster hashtag!

As a special treat the Community Managers have decided to add a little raffle chance to win for those of you participating. So we’ve created a flickr account where we would like everything to be pooled and also hashtagged. (The Flickr pool is right here – https:[email protected]/)

Once we pass Easter, we will do a Lucky Draw between all the pooled images.
We will pick 10 raffle winners, each getting a goodie bag with LEGO related Easter awesomeness and a medium sized LEGO set on top.

What’s required?
-Take a Easter themed LEGO picture (inspiration can be found using an internet search engine or by taking a look at the work done by Stuck In Plastic and Toy Photographers or some of the other instagram communities we have here on LAN).
-Upload and share the image online (Flickr, Instagram, Pinterest, Facebook etc), using the hashtag #LEGOEaster
-Share the image in the Flickr Pool “RLUG #LEGOEaster Campaign” as a raffle ticket for the Lucky Draw.
-Add your first name and RLUG/RLFM affilitation along with the #LEGOEaster hashtag in the comment for the image to validate your Lucky Draw entry.
-One entry ticket per picture shared in the Flickr pool – please note that you can only participate once with each image – taking pictures from different angels and uploading them does NOT give additional tickets for the Lucky Draw.

Once the Lucky Draw has been completed the winners will be contacted via Flickr Mail asking for their full name which the Ambassador for the given RLUG/RLFM then will be asked to approve as a member of their community before the prize ships.

1

The LEGO Group Ranked Second as Most Regarded Company in 2017

Last week, Reputation Institute released their annual RepTrak 100 survey and it was announced that The LEGO Group ranked second for the most regarded company in the world coming in only behind Rolex. The RepTrak 100 measures the corporate reputation of 100 companies and it asked the public in 15 countries in the world about the emotional appeal of each company. The survey is scored in seven categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. You can read more about it on the press release here.

0

The Brick Fan February 2017 Monthly Recap

February was a pretty news heavy month and here’s a recap of some of the more popular LEGO posts from the month.


LEGO Disney Beauty and the Beast BrickHeadz Officially Announced – LEGO announced the new LEGO Disney Beauty and the Beast BrickHeadz which now available to everyone on [email protected]icon for $9.99 each.


LEGO Named 2017 World’s Most Powerful Brand – LEGO was named the world’s most powerful brand in the Brand Finance yearly Global 500 rankings.


LEGO Dimensions Wave 8 Expansions Packs Announced – Warner Bros. Interactive Entertainment announced the new LEGO Dimensions expansion packs which include The Goonies Level Pack (71267), the Hermione Fun Pack (71243), and LEGO City Fun Pack (71266).

LEGO Dimensions The Goonies Level Pack (71267)


The LEGO Ninjago Movie First Trailer Released – Warner Bros. released the first official trailer for the upcoming The LEGO Ninjago Movie.

The LEGO Ninjago Movie


LEGO House Website Now Live – LEGO launched a new website for their LEGO House which opens in September.

LEGO House


The LEGO Batman Movie The Ultimate Batmobile (70919) Revealed – LEGO revealed one of the new The LEGO Batman Movie sets with The Ultimate Batmobile (70917).

The LEGO Batman Movie The Ultimate Batmobile


LEGO New York Toy Fair Set Images – The 2017 New York Toy Fair kicked off and there were a lot of images for the upcoming summer 2017 LEGO sets.


LEGO Marvel Super Heroes Spider-Man: Homecoming Sets Revealed – During the NY Toy Fair, some of the sets for LEGO Marvel Super Heroes Spider-Man: Homecoming were shown off.


LEGO Collectible Minifigures Series 17 Revealed – Also shown off at the Toy Fair was the characters for the Series 17 LEGO Collectible Minifigures.


LEGO Pirates of the Caribbean: Dead Men Tell No Tales The Silent Mary (71042) Officially Revealed – The last major thing that was revealed at the Toy Fair was the LEGO Pirates of the Caribbean: Dead Men Tell No Tales The Silent Mary (71042).

LEGO Pirates of the Caribbean: Dead Men Tell No Tales The Silent Mary (71042)


LEGO Ideas Second 2016 Set Winner Announced – The winning LEGO Ideas project for the Second 2016 Review Stage was announced to be the Women of NASA.


0

The AFOL Poster Subscription Service Releases New February Artwork

Interested in LEGO Art? The AFOL Poster Subscription Service from Bricks on the Dollar has begun its mission to bring you original LEGO Artwork every month with their second release, 6037 Witch’s Windship by Claire Baldwin.

Every month a new artist will create distinctly LEGO-themed art in their own style. 11”x17” posters are available from the AFOL Poster Service website. Posters are tube-shipped to their recipients. For only $10 per month you will get the newest poster tube-shipped to you on the 1st of each month. Subscribers also get a short bio about the artist and the artwork as well as an official LEGO Minifigure from the depicted theme! If you want to pick and choose, the posters will be individually available on the 15th of each month for $13 shipped.

Check out the posters which are available right now. A new poster will be available each month while supplies last. Upcoming themes include Galaxy Squad, Town, and more. Pick your favorites or sign up for the subscription to never miss a poster!

**Sponsored Post**

3

LEGO Wins Awards at at New York Toy Fair 2017

As tradition before the opening of the New York Toy Fair, the Toy of the Year awards were given out by the Toy Industry Association and LEGO again has won awards for a couple of categories.

The first category that LEGO won in is Construction Toy of the Year which goes to the LEGO Friends Amusement Park Roller Coaster (41130).

Another award that LEGO won for tonight was for Specialty Toy of the Year which went to the LEGO Disney The Disney Castle (71040)icon.

LEGO Disney Castle (71040)

The last award that LEGO has won is the coveted Toy of the Year award which again went to the LEGO Friends Amusement Park Roller Coaster (41130).

In addition, former LEGO president Peter Eio was inducted to the Toy Industry Association Hall of Fame.

0

AFOL Packaging Survey – Deadline March 6

LEGO has asked for feedback for packaging for some LEGO sets that have been produced so far. You can fill out the survey at the link here. The deadline to fill out the survey is March 6.

We are a team of packaging designers belonging to the LEGO product development department. Our key mission is to design packaging that supports a strong LEGO product experience. We are conducting this survey among RLUGs/RLFMs since we know that you have a great deal of experience with our products and packaging! To achieve our mission it is important for us to get an understanding of how you perceive the LEGO packaging experience. Please help us by participating in a survey: http://lego.fluidsurveys.com/surveys/yma/afol-packaging-survey/

Please complete the survey before March 6, 2017.

Thank you in advance for your feedback – it is highly appreciated!

Kind regards,
The LEGO Packaging Experience Design Team

5

LEGO at New York Toy Fair 2017

LEGO will be at New York Toy Fair and they have released a press release of what we can expect to see starting tomorrow. There will be a ton of summer 2017 sets on displayed from The LEGO Ninjago Movie to Marvel Super Heroes Spider-Man: Homecoming and Thor: Ragnarok. We will be working with some other sites who are there on site to bring you coverage.

NEW YORK, Feb. 17, 2017 /PRNewswire/ — NORTH AMERICAN INTERNATIONAL TOY FAIR, LEGO Systems, Inc. celebrates the intersection of classic construction play with digital experiences to accelerate imagination as it unveils more than 300 new building sets at this week’s American International Toy Fair. From the youngest of builders to the savviest teens, the company offers a LEGO solution for every builder of any age, building skill and interest, for any play occasion. New LEGO® BOOST and LEGO Life digital experiences inspire endless physical play potential. LEGO BrickHeadz offers a new style of mini character building catering to kids’ growing interest in collectibles. All the most popular LEGO themes, such as LEGO CITY, LEGO Friends, LEGO Star Wars™, LEGO Marvel Super Heroes, and LEGO Creator, expand with new building sets. Two major feature films starring the LEGO brand also get the building sets treatment: the recently released The LEGO® Batman Movie and the September 2017 release, The LEGO® NINJAGO Movie. New LEGO building sets are displayed at booth #1635 in Hall 3B of the Jacob K. Javits Convention Center from February 18-21.

“We inspire kids to be creative, innovative and imaginative. In today’s world, where media and technology are as much a part of the family unit as physical toys, it’s critical for us to take a thoughtful approach to extending the value of analog play to the digital space,” said Skip Kodak, senior vice president, LEGO Systems, Inc. “Our new collection gives breadth and depth, offering the classic LEGO play opportunity, plus innovative enhancements targeted to today’s generation of digital natives. Whether kids build a LEGO movie storyline at home after enjoying it at the theater, or they safely share their original creations online with a social community of peers who like to build, we provide the means by which their imaginations can be endlessly built to life.”

Younger Builders (Age 1½+)
LEGO DUPLO introduces children as young as 18 months to LEGO building with blocks that are twice the size of a classic LEGO brick. Twenty-four new DUPLO sets offer classic themes like Family House and My First Number Train, along with licensed preschool property DC Batman. Sets range from $4.99 to $59.99.

The first step in classic LEGO brick building, LEGO Juniors provides modular pieces, such as solid walls and archways, and step-by-step instructions to help builders as young as 4 years old to gain confidence in their ability to build. Popular LEGO themes are available through the collection, including LEGO City and LEGO Friends, and DC Batman.

Classic and Themed Building (Ages 5+)
LEGO Classic offers open-ended, “no instructions” building, including four new color-specific creativity boxes (blue, red, green, yellow) for $4.99 each. Every LEGO Creator set ($4.99-$69.99) provides hours of building and re-building fun with 3-in-1 models of creatures, structures and vehicles, such as new Mighty Dinosaurs, Beachside Vacation and Sunset Street Bike.

LEGO City builds the adventures of everyday heroes with detailed models and action packed scenarios. Thirty new building sets reflect themes including Police, Town, Coast Guard, Jungle and Great Vehicles, ranging from $6.99 to $119.99.

LEGO® Friends introduces over 20 new building sets featuring the girls of Heartlake City. Builder can explore hobbies, like Emma’s Photo Studio and Olivia’s Creative Lab, and new parts of the city such as Heartlake Hospital or Heartlake Sports Center. New subthemes include Show Dogs and Summer Fun, the new Snow Resort offers a lodge, ski lift and ice rink. Sets range from $4.99 to $89.99.

The LEGO NINJAGO™ saga continues with seven building sets inspired by 10 new episodes airing on Cartoon Network. Premiering in September 2017, The LEGO® NINJAGO Movie will bring the beloved ninja to the silver screen – and starting in August–new building sets based on scenes from the movie will be available.

Eight new building sets ($9.99 to $69.99) create the next chapter of LEGO Elves. Heroine Emily must rescue her sister, Sophie, from the Goblin King, as told through a Netflix series.

Five knights who “download” special powers to take on the evil Jestro return in 19 new LEGO NEXO KNIGHTS building sets, including Clay’s Falcon Fighter Blaster and Jestro’s Headquarters. The story continues in two new seasons of episodic content on Cartoon Network and a free digital gaming app, Merlok 2.0 that enhances the building fun. Sets range from $9.99 to $129.99.

Seven LEGO Speed Champions sets let builders recreate some of the fastest vehicles in the world, such as the new Mercedes-AMG GT3, Bugatti Chiron, Scuderia Ferrari SF16-H, 2016 Ford GT, 1966 Ford GT40, Ferrari FXX K, and Mercedes AMG Petronas. Sets range from $14.99 to $99.99.

Advanced builders get 13 new LEGO Technic sets this year, including 2-in-1 models like BMW R 1200 GS Adventure and Ocean Explorer, with intricate elements and features like gears, beams, pulleys, actuators and pneumatics. Sets range from $19.99 to $289.99.

Licensed Building (Ages 8+)
LEGO Minecraft™ returns bringing the virtual creative building experience of the best-selling video game to life through physical LEGO brick building. Eight new sets, priced $19.99 to $109.99, allow children to create and enjoy hands-on Minecraft adventures featuring familiar characters, biomes and unique items from the game.

Licensed Building – The Walt Disney Company
Eight new LEGO Disney sets feature beloved characters and movie scenes including Disney’s Frozen Anna, Elsa, and Disney Princess characters Ariel and Cinderella. Two sets feature new heroine, Moana, and her adventures, including Moana’s Ocean Voyage. Sets range from $5.99 to $79.99.

DUPLO sets for younger builders feature properties include Mickey Mouse and Minnie Mouse, Cinderella, Disney·Pixar’s upcoming Cars 3, along with LEGO Juniors sets inspired by Disney and Disney·Pixar’s Cars 3.

LEGO® MARVEL Super Heroes brings classic Marvel Avengers and upcoming films, Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming and Thor: Ragnarok to LEGO building. Mighty Micros, containing a Super Hero and a villain plus their vehicles, such as Iron Man vs. Thanos. Sets range from $9.99 to $49.99.

Over 30 new building sets join the best-selling LEGO Star Wars collection. Sets are inspired by the Star Wars saga films, including Star Wars: The Force Awakens, plus Rogue One: A Star Wars Story and the STAR WARS: THE FREEMAKER ADVENTURES and Star Wars Rebels™ television series. Popular characters also appear in buildable figure form with nine new sets.

BrickHeadz from the MARVEL Universe and Disney will launch March 1 for $9.99 each.

Licensed Building – Warner Bros. Consumer Products (Ages 5+)
Inspired by the animated adventure The LEGO® Batman Movie, starring DC’s iconic Super Hero, a collection of 18 building sets will be available so that fans can recreate their favorite scenes from the film. Builders can help Batman save Gotham City from The Joker’s hostile takeover with sets including Batcave Break-in and Catwoman Catcycle Chase. Sets range from $15.99 to $179.99.

LEGO® DC Super Hero Girls brings the powerful and diverse roster of renowned DC Super Heroes and Super-Villains and their action-packed adventures to LEGO building. Ten building sets will feature 11 iconic characters including: Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina and Mad Harriet. Sets are priced from $14.99 to $99.99.

LEGO® DC Comics Super Heroes returns for a sixth year with new Mighty Micros, each featuring a DC Super Hero and a DC Super-Villain and their vehicles, including Superman vs. Bizarro. Additional sets tied to theatrical releases of the highly-anticipated Wonder Woman and Justice League feature films will be revealed later this year for children to build exciting scenes form the big screen. Sets range from $9.99 to $129.99.

Collectibles (Ages 5+)
Fans of all ages will be able to collect 52 never-before-seen LEGO® Minifigures™ from three new series launches, including a series focused solely on the characters from The LEGO® Batman Movie. Each blind bag includes one figure each for $3.99.

LEGO BrickHeadz introduces a new way to collect and build LEGO versions of iconic characters and Super Heroes out of classic LEGO bricks and elements. Twelve BrickHeadz, including four characters from The LEGO® Batman Movie, the MARVEL™ Universe and more, will launch March 1 for $9.99 each.

Original designs from fans continue to pour into the LEGO Ideas platform, where they can gather community support to possibly become real LEGO building sets, such as the new Adventure Time™ buildable character set ($49.99). Other designs to be announced this year.

More of the world’s most iconic landmarks and structures build to life in the expanding LEGO Architecture collection, including the Solomon R. Guggenheim Museum®, while the skylines of Chicago, London and Sydney also get a “brick-over.” Sets range from $29.99 to $79.99.

LEGO Exclusives, available through shop.LEGO.com and LEGO Stores, give skilled builders a more challenging and complex building experience, such as the new LEGO Creator Expert Assembly Square ($279.99).

Build, Code, Play (Age 7+)
Announced recently at Consumer Electronics Show 2017, LEGO® BOOST is a new supercharged building and coding set that lets children bring LEGO creations to life by adding sound, movement and personality. Using familiar LEGO elements and simple coding language and techniques, LEGO BOOST delivers quick success and an intuitive approach. Children are introduced to coding through a free, downloadable app for iOS and Android that contains the guidance, building instructions and coding commands to master five LEGO creations, one at a time, including Vernie the robot, Frankie the cat, a guitar, a rover and an Bot Factory. Much like building with LEGO bricks, children build behaviors and actions by linking digital coding blocks in an easy-to-understand horizontal layout. The set launches in the second half of 2017 at a suggested retail price of $159.99.

LEGO® Life (Ages 8+)
Launched January 31st, LEGO® Life is a safe social network for children that inspires them to build and share their stories through the visual language of LEGO bricks. The LEGO Life app brings a social, digital experience to LEGO play allowing children to gain inspiration from each other to fuel their creative building. The LEGO Life app is free to download for iOS and Android.

Pages ... 1 2 3 4 5 6 7 8 9 10 11 12 13