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LEGO Launches She Built That Campaign

LEGO has announced their newest ad campaign called She Built That which reimagines the Run-DMC song It’s Like That to celebrate girls’ creativity. It features scratch sensation DJ Livia, drumming prodigy Nanji Bushell, vocalist Pink Oculus, and Chinese alt-pop icon Cacien who are part of a Global Girls Crew who has rebuilt the Run-DMC song.

RUN DMC’s ‘It’s Like That’ Is Reimagined by the LEGO Group and ‘Global Girls Crew’ to Empower a New Generation of Girl Builders

• The new music video and campaign titled “She Built That” encourages girls to redefine and reclaim what it means to be a builder and celebrates their creativity.
• Through “She Built That” the LEGO Group wants to challenge societal stereotypes that can stifle the potential of girls and inspire the next generation of female builders.
• Recent global research reveals that ‘a man on a construction site’ is the most common association kids have with the word ‘builder’. Even today, parents and children are five times** more likely to associate the term ‘building’ with ‘masculinity’ rather than ‘femininity’.
• US teen scratch sensation and spinner-to-the-stars DJ Livia, 15-year-old British drumming prodigy Nandi Bushell, Dutch-Surinamese vocalist Pink Oculus and Chinese alt-pop icon Cacien are part of a Global Girls Crew who have rebuilt the iconic anthem from RUN DMC.
• Joseph “Rev Run” Simmons and Darryl “DMC” McDaniels appear as LEGO® Minifigures, lending their unmistakable voices to the new “She Built That” video.

Billund, Denmark, 4th June 2025: The LEGO Group today launched a new campaign, She Built

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LEGO Boston Headquarters Officially Opens

Two years ago, The LEGO Group announced that they will be moving their North American headquarters from Enfield to Boston and they have officially opening it yesterday. Just a short ways from Fenway Field, the new headquarters will be an innovative space for over 800 employees.

The LEGO Group officially opens new world-class Boston Hub

• New US headquarters for the Denmark-based company provides an inspiring, innovative workplace for over 800 colleagues.
• Marks the latest step in the company’s global strategy to create world-class workplaces to access top talent.
• Colleagues and local partners commemorated the moment through a ceremonial ribbon cutting.
• The company made a $5 million philanthropic commitment over two years to bring play to more local children.

Boston, MA, USA, May 15, 2025: Today, the LEGO Group officially opened its new state-of-the-art office at the Lyrik, 1001 Boylston Street, which will be the company’s new US Hub and support its ongoing commitment to reaching more children across the US with LEGO® play.

Located in Boston’s Back Bay, the new location will draw from the area’s deep talent pool and be home to a team that will grow to over 800 colleagues responsible for driving the LEGO Group’s long-term growth ambitions in the US and the broader Americas region.

Niels B. Christiansen, the LEGO Group CEO, commented: “This fantastic new LEGO® workspace is an important part of our US investment strategy, fast becoming a talent magnet in this important market. The Boston Hub will open up new ways for LEGO colleagues to

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Upcoming LEGO Make & Take Events – May/June 2025

Mark your calendars as LEGO Brand Stores in the US and Canada will have some Make & Take events coming up. All the events are on a first come, first served basis.


On May 18 from 12-2pm local time, there will be a LEGO Ninjago Thunderfang mini build. The LEGO Store Garden State in Paramus, NY and at The LEGO Store University Place in Orem, UT will be held on Saturday, May 17. The LEGO Store Disneyland Resort in Anaheim, CA will have theirs on Sunday, May 25.


To celebrate World Play Day, LEGO will also have a LEGO World Play Day Planet mini build. It will be held on Wednesday, June 11 from 5-7pm local time.


Finally we get ready for Father’s Day as there will be a LEGO Father’s Day Paddle mini build which will be held on Sunday, June 8 from 12-2pm local time. The LEGO Store Garden State in Paramus, NJ and at The LEGO Store University Place in Orem, UT will be held on June 7.

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LEGO Opening Virginia Regional Distribution Center in 2027

A few days ago, The LEGO Group announced that they will be opening a region distribution center in Virginia in 2027. They will be investing $336 million to build a 2 million square-foot RDC in Prince George, Virginia which will support the factory opening in Greater Richmond. It will be the second distribution center in the company’s Americas network and will be operated by a third party logistics partner.

The LEGO Group to open regional distribution center in Virginia, U.S. in 2027

Virginia, USA, 8 May 2025: The LEGO Group today announced it will invest US $366 million to build and operate a 2,000,000-square-foot regional distribution center (RDC) in Prince George, Virginia, U.S. The RDC is expected to be operational in 2027, with construction starting later this year.

The RDC will support the LEGO Group’s future factory in Greater Richmond, Virginia, which is currently being built and set to open in 2027. The new facility is part of the company’s global supply strategy to locate factories and distribution centers close to major markets and ensure capacity to support future growth in the region. A build-to-suit lease for the RDC was signed with Crosspointe Commerce Center, a joint venture between Hillwood Investment Properties and The Silverman Group.

Carsten Rasmussen, Chief Operations Officer of the LEGO Group, said: “The regional distribution center will bring greater flexibility to our network, ensuring we are well positioned to support long-term growth in the Americas. Together with our future Virginia factory, the RDC will shorten our supply chain in the region –

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LEGO Masters Season 6 Casting Call Now Live

Season 5 of LEGO Masters hasn’t even aired yet but there’s already a casting call for Season 6 of the show. Filming will take place for 4-6 weeks between July and September. Travel and accommodations will be provided for selected contestants. For the first time ever, audition epidoses will be filmed at LEGOLAND California on June 21. The full details can be found in the link above.

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LEGO Masters Season 5 Contestants Revealed

Season 5 of LEGO Masters was announced a few days ago and we now have a first look at the teams participating as well as a sneak peek on the upcoming season. As expected, Amy Corbett and Jamie Berard will be back as judges with Will Arnett hosting.

The teams will be competing for a chance to win $100,000 and the title of LEGO Masters. Check out the teams below and we do see some AFOLs like burghbricks, ben_brickson, ninibuildsbricks, luke99studios, brick_voyage, brickbuilderjohn, brickbuildingbrit, bricks.dad, lobsterthermidorbuilds (The Cullen House fan designer), and fellow RLFMs bradyjoynerbricks and mbbricks as the contestants. LEGO Masters Season 5 will air on Fox on May 19.


Alex & Tone


Anne & Luke


Anthony & Joe


Ben & Michael


Corey & Rebecca


John & Justin


Maia and Jamie


Marcella & Krista


Nick & Kyndall


Niki & Brittain


Ian & Sage

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LEGO Masters Returning on May 19

It has been announced that LEGO Masters will be back on air starting May 19 on Fox. Will Arnett is back for another stint as host and we can assume that Amy Corbett and Jamie Berard will be back as judges as well. It will be airing on May 19 at 8/7c and will also be streamed on Hulu the next day.

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