LEGO has officially announced a new partnership with Sanrio to bring LEGO Hello Kitty and Friends to life in 2027. There’s no information yet on what will be coming but fans of Hello Kitty will be ecstatic to hear about this new partnership.
… ContinueThe LEGO Group and Sanrio® announce new multi-year partnership to bring Hello Kitty and Friends universe to life in LEGO® brick form
BILLUND, DENMARK, & TOKYO, JAPAN, 06 October 2026: Today, the LEGO Group and Sanrio Co., Ltd. reveal an exciting new partnership that will bring the characters and universe of Hello Kitty and Friends to life in LEGO® brick form for the very first time. Fans can look forward to a wide range of new LEGO® Sanrio products coming in 2027.
Two strong brands within the world of play and fun are coming together to create unique and playful experiences for fans. The LEGO Group is a Danish family-owned company with a 94-year history of creating fun and engaging play experiences, with the LEGO brick at its core. Sanrio is a global entertainment and lifestyle company known for creating beloved and iconic characters that inspire happiness, friendship, and connection. Together, they aim to capture the hearts of fans worldwide through exciting new LEGO sets that bring the unique world of Sanrio to life, featuring Hello Kitty alongside fan-favorite characters.
Lena Dixen, SVP Global Product Groups at the LEGO Group, said: “We’re thrilled to reveal this partnership with Sanrio and introduce the Hello Kitty and Friends characters and universe to fans in LEGO
