LEGO has asked for feedback for packaging for some LEGO sets that have been produced so far. You can fill out the survey at the link here. The deadline to fill out the survey is March 6.
We are a team of packaging designers belonging to the LEGO product development department. Our key mission is to design packaging that supports a strong LEGO product experience. We are conducting this survey among RLUGs/RLFMs since we know that you have a great deal of experience with our products and packaging! To achieve our mission it is important for us to get an understanding of how you perceive the LEGO packaging experience. Please help us by participating in a survey: http://lego.fluidsurveys.com/surveys/yma/afol-packaging-survey/
Please complete the survey before March 6, 2017.
Thank you in advance for your feedback – it is highly appreciated!
The LEGO Packaging Experience Design Team
LEGO will be at New York Toy Fair and they have released a press release of what we can expect to see starting tomorrow. There will be a ton of summer 2017 sets on displayed from The LEGO Ninjago Movie to Marvel Super Heroes Spider-Man: Homecoming and Thor: Ragnarok. We will be working with some other sites who are there on site to bring you coverage.
NEW YORK, Feb. 17, 2017 /PRNewswire/ — NORTH AMERICAN INTERNATIONAL TOY FAIR, LEGO Systems, Inc. celebrates the intersection of classic construction play with digital experiences to accelerate imagination as it unveils more than 300 new building sets at this week’s American International Toy Fair. From the youngest of builders to the savviest teens, the company offers a LEGO solution for every builder of any age, building skill and interest, for any play occasion. New LEGO® BOOST and LEGO Life digital experiences inspire endless physical play potential. LEGO BrickHeadz offers a new style of mini character building catering to kids’ growing interest in collectibles. All the most popular LEGO themes, such as LEGO CITY, LEGO Friends, LEGO Star Wars™, LEGO Marvel Super Heroes, and LEGO Creator, expand with new building sets. Two major feature films starring the LEGO brand also get the building sets treatment: the recently released The LEGO® Batman Movie and the September 2017 release, The LEGO® NINJAGO Movie. New LEGO building sets are displayed at booth #1635 in Hall 3B of the Jacob K. Javits Convention Center from February 18-21.
“We inspire kids to be creative, innovative and imaginative. In today’s world, where media and technology are as much a part of the family unit as physical toys, it’s critical for us to take a thoughtful approach to extending the value of analog play to the digital space,” said Skip Kodak, senior vice president, LEGO Systems, Inc. “Our new collection gives breadth and depth, offering the classic LEGO play opportunity, plus innovative enhancements targeted to today’s generation of digital natives. Whether kids build a LEGO movie storyline at home after enjoying it at the theater, or they safely share their original creations online with a social community of peers who like to build, we provide the means by which their imaginations can be endlessly built to life.”
Younger Builders (Age 1½+)
LEGO DUPLO introduces children as young as 18 months to LEGO building with blocks that are twice the size of a classic LEGO brick. Twenty-four new DUPLO sets offer classic themes like Family House and My First Number Train, along with licensed preschool property DC Batman. Sets range from $4.99 to $59.99.
The first step in classic LEGO brick building, LEGO Juniors provides modular pieces, such as solid walls and archways, and step-by-step instructions to help builders as young as 4 years old to gain confidence in their ability to build. Popular LEGO themes are available through the collection, including LEGO City and LEGO Friends, and DC Batman.
Classic and Themed Building (Ages 5+)
LEGO Classic offers open-ended, “no instructions” building, including four new color-specific creativity boxes (blue, red, green, yellow) for $4.99 each. Every LEGO Creator set ($4.99-$69.99) provides hours of building and re-building fun with 3-in-1 models of creatures, structures and vehicles, such as new Mighty Dinosaurs, Beachside Vacation and Sunset Street Bike.
LEGO City builds the adventures of everyday heroes with detailed models and action packed scenarios. Thirty new building sets reflect themes including Police, Town, Coast Guard, Jungle and Great Vehicles, ranging from $6.99 to $119.99.
LEGO® Friends introduces over 20 new building sets featuring the girls of Heartlake City. Builder can explore hobbies, like Emma’s Photo Studio and Olivia’s Creative Lab, and new parts of the city such as Heartlake Hospital or Heartlake Sports Center. New subthemes include Show Dogs and Summer Fun, the new Snow Resort offers a lodge, ski lift and ice rink. Sets range from $4.99 to $89.99.
The LEGO NINJAGO™ saga continues with seven building sets inspired by 10 new episodes airing on Cartoon Network. Premiering in September 2017, The LEGO® NINJAGO Movie will bring the beloved ninja to the silver screen – and starting in August–new building sets based on scenes from the movie will be available.
Eight new building sets ($9.99 to $69.99) create the next chapter of LEGO Elves. Heroine Emily must rescue her sister, Sophie, from the Goblin King, as told through a Netflix series.
Five knights who “download” special powers to take on the evil Jestro return in 19 new LEGO NEXO KNIGHTS building sets, including Clay’s Falcon Fighter Blaster and Jestro’s Headquarters. The story continues in two new seasons of episodic content on Cartoon Network and a free digital gaming app, Merlok 2.0 that enhances the building fun. Sets range from $9.99 to $129.99.
Seven LEGO Speed Champions sets let builders recreate some of the fastest vehicles in the world, such as the new Mercedes-AMG GT3, Bugatti Chiron, Scuderia Ferrari SF16-H, 2016 Ford GT, 1966 Ford GT40, Ferrari FXX K, and Mercedes AMG Petronas. Sets range from $14.99 to $99.99.
Advanced builders get 13 new LEGO Technic sets this year, including 2-in-1 models like BMW R 1200 GS Adventure and Ocean Explorer, with intricate elements and features like gears, beams, pulleys, actuators and pneumatics. Sets range from $19.99 to $289.99.
Licensed Building (Ages 8+)
LEGO Minecraft™ returns bringing the virtual creative building experience of the best-selling video game to life through physical LEGO brick building. Eight new sets, priced $19.99 to $109.99, allow children to create and enjoy hands-on Minecraft adventures featuring familiar characters, biomes and unique items from the game.
Licensed Building – The Walt Disney Company
Eight new LEGO Disney sets feature beloved characters and movie scenes including Disney’s Frozen Anna, Elsa, and Disney Princess characters Ariel and Cinderella. Two sets feature new heroine, Moana, and her adventures, including Moana’s Ocean Voyage. Sets range from $5.99 to $79.99.
DUPLO sets for younger builders feature properties include Mickey Mouse and Minnie Mouse, Cinderella, Disney·Pixar’s upcoming Cars 3, along with LEGO Juniors sets inspired by Disney and Disney·Pixar’s Cars 3.
LEGO® MARVEL Super Heroes brings classic Marvel Avengers and upcoming films, Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming and Thor: Ragnarok to LEGO building. Mighty Micros, containing a Super Hero and a villain plus their vehicles, such as Iron Man vs. Thanos. Sets range from $9.99 to $49.99.
Over 30 new building sets join the best-selling LEGO Star Wars collection. Sets are inspired by the Star Wars saga films, including Star Wars: The Force Awakens, plus Rogue One: A Star Wars Story and the STAR WARS: THE FREEMAKER ADVENTURES and Star Wars Rebels™ television series. Popular characters also appear in buildable figure form with nine new sets.
BrickHeadz from the MARVEL Universe and Disney will launch March 1 for $9.99 each.
Licensed Building – Warner Bros. Consumer Products (Ages 5+)
Inspired by the animated adventure The LEGO® Batman Movie, starring DC’s iconic Super Hero, a collection of 18 building sets will be available so that fans can recreate their favorite scenes from the film. Builders can help Batman save Gotham City from The Joker’s hostile takeover with sets including Batcave Break-in and Catwoman Catcycle Chase. Sets range from $15.99 to $179.99.
LEGO® DC Super Hero Girls brings the powerful and diverse roster of renowned DC Super Heroes and Super-Villains and their action-packed adventures to LEGO building. Ten building sets will feature 11 iconic characters including: Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina and Mad Harriet. Sets are priced from $14.99 to $99.99.
LEGO® DC Comics Super Heroes returns for a sixth year with new Mighty Micros, each featuring a DC Super Hero and a DC Super-Villain and their vehicles, including Superman vs. Bizarro. Additional sets tied to theatrical releases of the highly-anticipated Wonder Woman and Justice League feature films will be revealed later this year for children to build exciting scenes form the big screen. Sets range from $9.99 to $129.99.
Collectibles (Ages 5+)
Fans of all ages will be able to collect 52 never-before-seen LEGO® Minifigures™ from three new series launches, including a series focused solely on the characters from The LEGO® Batman Movie. Each blind bag includes one figure each for $3.99.
LEGO BrickHeadz introduces a new way to collect and build LEGO versions of iconic characters and Super Heroes out of classic LEGO bricks and elements. Twelve BrickHeadz, including four characters from The LEGO® Batman Movie, the MARVEL™ Universe and more, will launch March 1 for $9.99 each.
Original designs from fans continue to pour into the LEGO Ideas platform, where they can gather community support to possibly become real LEGO building sets, such as the new Adventure Time™ buildable character set ($49.99). Other designs to be announced this year.
More of the world’s most iconic landmarks and structures build to life in the expanding LEGO Architecture collection, including the Solomon R. Guggenheim Museum®, while the skylines of Chicago, London and Sydney also get a “brick-over.” Sets range from $29.99 to $79.99.
LEGO Exclusives, available through shop.LEGO.com and LEGO Stores, give skilled builders a more challenging and complex building experience, such as the new LEGO Creator Expert Assembly Square ($279.99).
Build, Code, Play (Age 7+)
Announced recently at Consumer Electronics Show 2017, LEGO® BOOST is a new supercharged building and coding set that lets children bring LEGO creations to life by adding sound, movement and personality. Using familiar LEGO elements and simple coding language and techniques, LEGO BOOST delivers quick success and an intuitive approach. Children are introduced to coding through a free, downloadable app for iOS and Android that contains the guidance, building instructions and coding commands to master five LEGO creations, one at a time, including Vernie the robot, Frankie the cat, a guitar, a rover and an Bot Factory. Much like building with LEGO bricks, children build behaviors and actions by linking digital coding blocks in an easy-to-understand horizontal layout. The set launches in the second half of 2017 at a suggested retail price of $159.99.
LEGO® Life (Ages 8+)
Launched January 31st, LEGO® Life is a safe social network for children that inspires them to build and share their stories through the visual language of LEGO bricks. The LEGO Life app brings a social, digital experience to LEGO play allowing children to gain inspiration from each other to fuel their creative building. The LEGO Life app is free to download for iOS and Android.
As a nice surprise, the new Winter 2017 wave of LEGO Star Wars are now available for purchase on [email protected] which was originally scheduled for March 1st release. If you’ve been waiting for something to purchase to get The LEGO Batman Movie Disco Batman/Tears of Batman (30607) polybag, there’s now a bigger selection of products to choose from.
LEGO® House – Home of the Brick opens 28 September
LEGO® House is a unique experience house located at the centre of Billund, Denmark – Home of the Brick. The building will allow LEGO fans of all ages to feel the magic of the LEGO universe and have the ultimate LEGO experience all year round. A number of new LEGO experiences and a sea of LEGO bricks will greet children and adults alike, inviting them to unleash their creativity.
Jesper Vilstrup, General Manager, LEGO House, explains: “LEGO House is a manifestation of the very essence of the LEGO idea. This will be an amazing place where LEGO fans, their families and friends can experience – or re-experience – the playfulness of the LEGO universe. All activities are related to our LEGO philosophy – the vision that creative play promotes innovation. LEGO House will enable us to offer both adult and young visitors the chance of stimulating their creativity and learning.”
LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three eateries.
The heart of LEGO House is the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery where fans exhibit their impressive creations, and a History Collection where you can witness the development of the company and the LEGO brand over time. If guests want to be sure to get access to the experience zones, tickets need to be booked in advance when ticket sales open in June.
Designed by BIG
LEGO House was designed by the architectural firm BIG (Bjarke Ingels Group). Jesper Vilstrup says: “The building itself reflects what LEGO play and the LEGO values are all about. The LEGO brick has been incorporated into the architecture in a simple, but ingenious way, and visualises the systematic creativity that lies at the very core of all LEGO play.”
When LEGO House opens its doors, visitors will enter a building consisting of 21 white bricks stacked on top of each other, crowned by an oversized 2×4 LEGO brick, the so-called Keystone. The enormous bricks not only create space for indoor activities, but also for a sheltered public space and a number of interconnected outdoor terraces and playgrounds for visitors to explore and enjoy.
Jesper Vilstrup continues: “The location of the building is no coincidence. Billund is where the LEGO adventure began. It was always our intention that LEGO House should be open to tourists as well as Billund’s citizens at large. For this very reason, there is free access to the 2,000 m2 city square at the heart of the building, which we hope will become a natural gathering place for our visitors.”
Construction of the building started in early 2014, and LEGO House will be officially opened in connection with a Billund town festival on 28 September 2017.
LEGO House facts:
• The building will be 12,000 m2. On the ground floor there is a state-of-the-art LEGO brand store, three restaurants, a forum, and a 2,000 m2 public square. The first and second floors are part of the paid experience area featuring four unique play zones. The company’s story will be told in History Collections located in the basement, while a master piece gallery will be located on the top store
• The experience zones are arranged according to colour. Each colour represents a certain aspect of a child’s learning. Red is imaginative. Blue is cognitive. Green is storytelling. Yellow is emotional. Each zone consists of a number of individual activities and attractions to actively engage guests.
• LEGO House is also for non-paying guests who can enjoy the three outdoor public squares and the 2,000 m2 indoor LEGO Square. The restaurants & brand store will be available to the public and it will be possible to walk to the top of the building to enjoy the view and the play activities on the terraces.
• LEGO House expects approximately 250,000 guests per year and about 2,000 guests on a peak day. Guests are expected to come from all over the world – mainly families, but also school children, LEGO employees and AFOLS (Adult Fans of LEGO).
• There are 21 different boxes balanced on one another with The Keystone at the very top.
• The facade is covered with clay tiles to give the illusion that the building is built out of LEGO bricks.
• 1,900 tonnes of steel have been used in the construction, which is an enormous amount of steel compared to other buildings this size. This huge amount of steel was needed to pull off one of the building’s main design features: 21 different boxes are carried by a steel bridge over the 2,000 m2 LEGO Square to give the space an airy, open feeling without any visible columns.
• The box on the very top of the building is called The Keystone and has the exact same dimensions as a 2×4 LEGO brick.
• When arriving by air, guests will be greeted by eight pillars of light – representing the eight stubs on a 2×4 LEGO brick. Denmark’s second biggest airport is located just ten minutes away from the LEGO House.
• The combination of LEGO® House and LEGOLAND® will make Billund, Denmark the only place in the world where visitors can get the ultimate LEGO experience.
Earlier today, Disney announced Star Wars Force Friday II for September 1, 2017 and also released the product image for merchandise coming out for Star Wars: The Last Jedi. The box features Poe, Rey, and Finn and the LEGO boxes for that wave will feature that going onward. Check out the full press release below. Thanks to Monica from Disney for sending it in.
STAR WARS FORCE FRIDAY II FLIES INTO STORES AROUND THE GLOBE ON SEPTEMBER 1, 2017
Countdown begins for world-wide release of “Star Wars: The Last Jedi” products
New product packaging revealed today features trio of heroes: Poe, Rey and Finn
Glendale, Calif. (February 16, 2017) – Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by the highly anticipated “Star Wars: The Last Jedi.” Toys, collectibles, books, apparel and more will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.
“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”
Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from “Star Wars: The Force Awakens.” Toys from the new line were revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.
Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”
Details of how fans can participate will be revealed closer to the event but the world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for “The Last Jedi” will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero’s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.
“Star Wars: The Force Awakens” is the highest grossing movie of all time domestically and that success was mirrored at retail. NPD reported that Star Wars was the number one toy property in the U.S. for 2016 and 2015, and that during the week of Force Friday, $1 for every $11 spent on toys was on a Star Wars item. Additionally, the popularity of the movie propelled Star Wars onto the top ten toy list for both boys and girls for the first time ever in 2015.
Also being revealed today is a first look at packaging for “Star Wars: The Last Jedi” products which feature leading heroes: Poe Dameron, Rey and Finn. The trio will be featured on Star Wars packaging beginning September 1, 2017.
Fans can stay tuned to StarWars.com for more details on Force Friday II events, and can follow the conversation on social using #ForceFridayII.
LEGO has announced at LEGO World event the B-Model for the LEGO Technic BMW R 1200 GS (42063) which was announced back in November. The Hover Ride model was conceived in collaboration with the BMW Motorrad design team. A life-sized model of the Hover Ride will be presented at Copenhagen and will go to various locations in Denmark and the BMW Welt in Munich, Germany.
I’m actually not sure why LEGO announced this press release since we’ve already seen images of the B-Model and the instructions are already online. The LEGO Technic BMW R 1200 GS (42063) will be available this Friday at LEGO Stores and on [email protected] for $59.99.
Getting ready to fly! LEGO Technic® BMW R 1200 GS Adventure Design Concept Hover Ride
• Unique design concept model – “Design Concept Hover Ride”
• Developed in collaboration with BMW Motorrad design teams
Munich, February 16th 2017 – BMW Motorrad partnered with LEGO® Technic to transform one of the best motorcycles in the world into a LEGO model. The BMW Motorrad R 1200 GS Adventure model celebrates innovative design and engineering. A pure building adventure in 603 pieces. The alternative model as part of the typical LEGO Technic 2-in-1 building set is now taking this icon one step further – into the future.
In a very creative and inspirational atmosphere design teams from BMW Motorrad and LEGO Technic joined forces andjointly developed the LEGO Technic Hover Ride complete with innovative functions and the signatory GS flyline allowing all fans to rebuild the BMW Motorrad R 1200 GS Adventure into a unique design concept model that removes all limits to motorcycles and allows imagination to fly without vesting technical plausibility.
“What would happen if we designed a bike together? What would happen if we removed all limits for the alternative model? So we set the BMW Motorrad and LEGO Technic design teams a challenge, a challenge that has resulted in this amazing bike. Collaboration between our two teams was driven by passion and respect for the DNA of each other’s brands. It was fantastic to see how engaged and inspired each team was by working together, but I don’t think either of us ever imagined that this project would turn out as it did. I guess it just proves that you can create anything with LEGO Technic. Even the future”, says Andy Woodman – Senior Design Manager for LEGO Technic.
“It was a great idea and a superb creative challenge to develop a fictitious model from the parts of the LEGO Technic BMW R 1200 GS Adventure set. Our concept not only incorporates the BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom”, says Alexander Buckan, Head of BMW Motorrad Vehicle Design.
The life-size model of this design concept Hover Ride will be presented today during the LEGO World event in Copenhagen and will travel afterwards to different locations in Denmark and the “BMW Welt” in Munich.
40 years of LEGO Technic
The highly detailed LEGO Technic BMW R 1200 GS Adventure contains not only this unique design concept model as part of the typical LEGO Technic 2-in-1 building set. There is also another surprise for collectors. As the LEGO Group is celebrating 40 years of LEGO Technic this year, a specially embellished LEGO Technic element is hidden in the set.