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LEGO San Diego Comic Con 2012 Shazam Minifigure VIP Sweepstakes Coming in February


After many months, it looks like there will be some new rewards available soon on the LEGO VIP Reward Center. On the LEGO Ambassador Network, it has been stated there will be new sweepstakes every month and starting in February, they will be giving away the exclusive 2012 San Diego Comic Con Shazam minifigure. VIPs can enter by redeeming 50 VIP points, up to a max of 15 entries, and the winner will be drawn randomly. Future minifigure sweepstakes will include a signed LEGO Star Wars minifigure and an exclusive Marvel character.

They have also teased on some other rewards that will be coming soon including designer signed Imperial Star Destroyer (75252) sets and signed Star Wars Visual Dictionary copies.

Reward Centre-specific items, we are looking to kick off our first Exclusive minifigure sweepstake in February with a 2012 San Diego Comic-Con “Shazam!” minifigure where people from the following countries are allowed to participate***. VIP Members can enter the competition by redeeming 50 VIP points (up to a maximum of 15 entries) with the winner being drawn at random (postcard entries applicable where local law dictates).

The Rewards team intend to operate these sweepstakes every month starting 10th February and running until 2nd March for Shazam! Upcoming minifigure sweepstakes will include a signed Star Wars minifigure and an exclusive version of a Marvel character.

With regards to other items upcoming on the Reward Centre (dates to be confirmed) are designer-signed Imperial Star Destroyer sets and designer-signed Star Wars Visual Dictionary copies.


LEGO Creator Old Trafford – Manchester United (10272) and United Trinity Promo Available for VIPs


The LEGO Creator Old Trafford – Manchester United (10272) is now available for purchase for VIPs on LEGO [email protected] In addition, the promotion for the United Trinity Statue (5006171) is also have in conjunction with the set. The promo set will be available from now until January 31, while supplies last. LEGO Brand Stores will also have them but in limited quantities.


LEGO Hidden Side Drag Racer (40408) Promotional Set Official Images


There are now official images of the LEGO Hidden Side Drag Racer (40408) promotional set that have been uploaded to LEGO’s servers. The set has 134 pieces and you can get it free with purchases of $45 or more from January 24 – February 9, while supplies last. The set features a ghostly drag racer along with minifigures of Jack and Dwayne. It’s cool to see that LEGO is still cranking out Hidden Side promotions especially now since the game now has multiplayer functionality.


Two New LEGO Disney BrickHeadz Sets Revealed


There are some new LEGO Disney BrickHeadz sets that will be coming out soon that fans may be interested in. Uploaded to LEGO’s servers are Donald Duck (40377) and Pluto and Goofy (40378). Donald has 90 pieces while the Pluto/Goofy two pack will have 214 pieces. These two sets will go very well with Mickey and Minnie Mouse from a few years ago.


LEGO Education Launches SPIKE Prime


Last April, LEGO announced a new product to the rarely talked about LEGO Education theme called SPIKE Prime. It is now available for purchase and is now shipping to classrooms around the world.

LEGO® Education Celebrates 40 Years of Reimagining the Way Children Learn with New Hands-on STEAM Learning Solution

New LEGO® Education SPIKE™ Prime solution for middle school is now available; applications open for the 2020 LEGO Education Master Educator Program

BILLUND, Denmark (January 14, 2020) –LEGO® Education is celebrating its 40th birthday with the worldwide launch of its newest educational solution, LEGO® Education SPIKE™ Prime. SPIKE Prime brings together LEGO bricks, a programmable, multi-port Hub, sensors and motors all powered by the engaging SPIKE App based on the Scratch coding language, along with 32 lesson plans. SPIKE Prime will continue LEGO Education’s legacy since 1980 as a pioneer in hands-on learning, transforming the way students learn STEAM subjects.

Since its unveiling in April 2019, LEGO Education SPIKE Prime has been the most anticipated product from LEGO Education. SPIKE Prime delivers an intuitive, naturally adaptive and highly inclusive learning experience that helps students build confidence and develop the essential STEAM and 21st century skills they need to succeed in a rapidly changing workforce. LEGO Education SPIKE Prime is available for purchase today for $329.95, and will be featured at the Bett Show in London on January 22-25.

With teacher training, getting-started guides, and free lesson plans, SPIKE Prime is designed to be as easy and intuitive for teachers as it is for students. Three in-person training courses delivered by LEGO Education Academy-certified teacher trainers are also available to ensure teachers have everything they need to confidently and successfully integrate SPIKE Prime into existing curriculum and lesson plans.

“As an educator who is always trying to find new ways to teach STEAM topics, I’m excited about LEGO Education SPIKE Prime because it fits in with the maker mindset and creative elements that help get students at all levels involved and hands-on in the classroom,” said Jon Bishop, K-12 STEM Coordinator for Canton Public School District and LEGO Master Educator. “We all know STEAM topics are important, and with SPIKE Prime you can bring that into any class – whether it’s a dedicated STEAM or robotics class or a Science, Math or even English course. The diversity of SPIKE Prime makes me most excited about bringing it into my school district.”

SPIKE Prime joins the 40 years of LEGO Education’s legacy of hands-on learning solutions that are cross-curricular, easy to implement, engaging to all levels of learners and are customizable to fit the needs of any classroom from K-12. The entire LEGO Education portfolio, now including SPIKE Prime, was specifically designed to get students hands-on with lessons that challenge them to think critically and creatively, to problem solve and to communicate effectively with others. With its continuum of hands-on learning solutions, LEGO Education helps teachers incorporate hands-on STEAM learning into the classroom to engage all students and build their confidence in learning.

“While a lot has changed in the 40 years since LEGO Education was formed, the mission we committed to is as relevant today as it was then,” says Esben Stærk, president, LEGO Education. “Playful learning is at the heart of the company, and we have always believed that hands-on learning builds the confidence and skillset children need. With the acceleration of artificial intelligence, Internet of Things, and automation, it’s more important than ever to equip teachers with solutions and resources like SPIKE Prime that engage all students in STEAM learning and develop the skills required in the 21st century job market.”

LEGO Education Master Educator Program
As LEGO Education celebrates its 40th birthday, it also celebrates the educators who inspire and develop the builders of tomorrow. The LEGO Education Master Educator Program recognizes those teachers who share the LEGO Education mission in building their students’ confidence and 21st century skills. Master Educators are everyday heroes making an impact in their classrooms with hands-on LEGO learning and are lifelong learners themselves, looking for new ways to engage their students. Through the Master Educator Program, like-minded educators can share knowledge and ideas for student success with the support of their peers and LEGO Education.

Applications for the 2020 Master Educator cohort are now being accepted. Interested educators in Australia, Russia, the United Kingdom and the United States are invited to apply through April 30, 2020. Details about the program, application process and program eligibility can be found at: LEGOeducation.com/MasterEducators.

About LEGO® Education SPIKE™ Prime

– Designed for ages 10+, grades 6-8
– Costs $329.95 per set, which can be shared by two students at a time
– Based on the drag-and-drop Scratch coding platform and available for iOS, Chrome, Windows 10, Mac and Android
– 32 lessons help get teachers started and make integrating SPIKE Prime into a variety of classes from science and math to social studies and language arts incredibly easy
– Ensures that multiple classrooms can share sets within a school with streamlined 45-minute build + lesson time
– Includes 11 new innovative elements developed by LEGO Education and the LEGO Group, first seen in SPIKE Prime
– Available for purchase on the LEGO Education website or through authorized resellers
– Brings STEAM creativity and engagement into afterschool programs, robotics clubs, coding programs and maker spaces with the LEGO® Education SPIKE™ Prime Expansion Set by LEGO Education (sold separately)
– The Expansion Set and Competition Ready unit can now be used in
competition by robotics competition teams, including *FIRST*® LEGO® League and World Robot Olympiad


The LEGO Group Extends Strategic Partnership with Tencent


The LEGO Group extends strategic partnership with Tencent – Providing more creative and safe digital play experiences for Chinese children

The LEGO Group and Tencent announced today that the two companies have renewed their memorandum of understanding (MoU) to further strengthening and expanding their strategic partnership in digital play experiences for Chinese children.

In the next two years, the two parties will deepen collaboration in areas including video, game and digital child safety, and explore opportunities to collaborate in areas of digital social community, intellectual property and corporate social responsibility.

Paul Huang, Senior Vice President of The LEGO Group and General Manager of LEGO China, said, “We are delighted to renew our strategic partnership with Tencent. In the past two years, we have worked closely with each other and achieved impressive results in video, game and digital child safety. What’s more important is that they have been welcomed by Chinese children and families. Through the extended partnership, we will be able to offer more creative and safe digital play experiences for children in the country.”

Steven Ma, Senior Vice President at Tencent Holdings, said, “Tencent has always been committed to safeguarding children’s digital safety and allowing them to have fun in the digital world. We are excited to be able to continue promoting children’s development through innovation in technologies. With the renewal of our partnership, we will continue to protect children’s digital safety while creating more quality digital play content for children, so as to stimulate their interests in and imagination for technology.”

Under the new MoU, the two companies will work together to create high-quality digital LEGO® contents, aimed at enriching children’s digital play experiences and protecting their safety in the digital world. In addition to projects that have already been launched, the two parties will collaborate in the area of digital social community including the development, publication and operation of a LEGO digital social networking service and product for children and teenagers in China based on the design philosophy of LEGO Life . Development, publication and operation of software applications that support LEGO toy sets are also included in the extended partnership.

About one third of the world’s Internet users today are people under 18, while in China the figure is 20.9% . In order to safeguard children’s digital experiences, the two companies will continue to share their experiences in protecting children’s digital safety and improving children’s digital literacy, as well as conduct academic researches to provide insights and guidance for the general public.

The LEGO Group and Tencent first announced its strategic partnership on January 15, 2018, to empower a digital future for Chinese children together.

Subsequently, the LEGO Video Zone was officially launched on the video platforms of Tencent during the 2018 Children’s Day in China, with over 2.1 billion views so far. Over 800 short-form videos under the albums of “LEGO Mini Theater”, “LEGO Fun Build” and “LEGO Toy Universe” have been offered and accessible on Tencent Video channels including PC App, mobile App, TV app and the “Little Penguin Paradise” app.

The LEGO Video Zone on Tencent takes strict standards for contents and advertising to ensure a safe digital environment for children. It has been welcomed by children and recognized by parents for high-quality and fun contents. It is one of the top-10 most viewed toy-branded video platforms on Tencent last year, with a majority of viewers finish the entire episode after it was opened, indicating the popularity of the range.

In August 2019, Tencent Games soft-launched LEGO® CUBE, a sandbox game which provides an imaginative, creative and safe digital gaming experience for players. Featuring iconic LEGO minifigures and bricks, it encourages players to explore, create and learn in safe open-ended play and develop skills including 3D design, construction and building and coding. To ensure a safe and healthy gaming habit for children, the game is connected with Tencent’s Growth Guardian platform.


LEGO United Trinity Statue (5006171) Promotion Available Worldwide


Yesterday it was reported there was a United Trinity promotion for the upcoming LEGO Creator Old Trafford – Manchester United (10272) which we thought was an Asian exclusive but it looks like it’ll be a worldwide promotion. LEGO has uploaded a product page for the United Trinity Statue (5006171) stating you can get it for free with a purchase of the stadium from January 16-31, while supplies last. This promotion will also be available at LEGO Brand Stores as well but I’ve been hearing stores have only a limited supply. Thanks to Promobricks for the heads up.

VIPs: Your free gift when you purchase the new and exclusive Old Trafford.*

Free LEGO® The United Trinity Statue offer is valid for VIP purchases at LEGO.com, in LEGO Stores and LEGO Catalogue telephone orders from 1/16/2020 to 1/31/2020, while stocks last. Purchase of 10272 LEGO Old Trafford – Manchester United required to qualify. Bricks & Pieces orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases or combined with any other discount, offer or free gift. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). Merchandise totals calculated after VIP Point redemption; any applicable taxes, delivery charges or value of gift cards purchased do not apply to merchandise totals. It cannot be purchased, exchanged or substituted for any other item or cash value. Offers not valid at LEGOLAND® Parks, LEGOLAND Discovery Centres, LEGO Certified Stores and Mobile Retail locations. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice. VIP Membership required.