If you’ve been holding out on getting the 60 Years of the LEGO Brick (40290), your luck has probably ran out. After about four days, the set is now sold out on Shop@Home at least here in the US. The promotion has now been replaced with last month’s LEGO City Dragster with a purchase of $35 or more. As predicted before the promo started, I figured this set would be very popular with the fans as it has a nostalgic vibe to it.
There may still be some LEGO Brand Stores that may still have them available so your best chance is to call them up directly and see if they do indeed have them. Other than that, your best bet to get it is on the secondary market which isn’t cheap by any means or if you have some very good friends.
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Pheewwwww glad I got mine!
Got mine as well.
But it might only be in the US it is sold out.
I tried to go to the UK, Danish and German shop@Home and in those stores it was still added to the basket as a free gift.
So there is still hope if you are based outside of the US.
Dang, that went quickly. Gotta be on the ball!
Thank you for pointing out that LEGO brick and mortar stores had this promotion. If anyone is in New Jersey, Jersey Gardens Mall still has these in stock as of Friday afternoon.
That is stupid fast for being sold out. Come on Lego, it’s your anniversary set and you made that few?
It’s a factor of popularity. The dragster had a low entry price, but _NOBODY_ was gushing about the possibility of getting their hands on one. People have been all over this 60 Years set for at least a few months now. Knowing a few months in advance when certain promos will hit has allowed people to time their purchases to net the more desirable promotions.
So, the dragster only takes a $35 purchase to obtain, while this set has a $125 minimum. They have historical data that shows them how many orders they get in a given month that run over $35, and how many that run over $125, and based on that data they should have made both GWPs in the correct amount. The fact that they even have leftover dragsters suggests a lot of people skipped that promo altogether in favor of waiting to pounce on this one. If this GWP had been another ho-hum set like the dragster, January purchases would have probably been higher and the current promo probably would have lasted longer.
So what they haven’t really figured out is desirability of each particular GWP, and more importantly their desirability in relation to each other. Martian Manhunter sold out in maybe ten days, but given some slight tweaks to the way he was released that promo might have lasted much longer. He was the last of the seven founding Justice League members to be released as a minifig, and the second that looked like it would be restricted to a very limited promotion. People freaked out and pounced on it. In some cases, they may have held off on buying stuff in January and February to wait for this promo, meaning any offers for those two months would have been underselling. Whatever followed in April probably sold better _because_ people found out that they’d missed out on the MM polybag and just pushed off their planned purchase until they could get _something_ thrown in for free.
You see the same sort of thing with McDonald’s Happy Meal toys. Really popular ones will sell out quickly, and restaurants just sit on the slow sellers to sub in when that happens. All of them are probably ordered in similar quantities, totally failing to factor in how popular something might actually be. Instead, it’s probably based on the general history of how many Happy Meals they sell per month on average.
Lego needs to get their act together. Every decent promotion has been short lived due to supply issues. There is no excuse for this kind of behavior.
I think the manufactured amount didn’t change through past years, instead there are more and more resellers, webshops and speculators, who wish to earn money on lego.
Well then ban them. xD
They’ve done that, and gotten flak for having their system backfire and ban legitimate end-consumers. They often impose lower limits on the quantity of a particular set that you can put in your cart before completing the purchase, but don’t do anything to prevent you from making multiple purchases. I ended up buying four copies of the Limit-2 Exo-Suit by just placing a second order right after the first. Nothing has been sold off, one copy was to keep sealed, one copy was to build, and the other two copies were for spare parts. I once went to Brickworld Chicago and, over the course of the weekend, secured 19 copies of the second Knight Bus on the former convention discount (30% in this case) for reasons that should be obvious. Activity like that has been claimed to incorrectly flag bigger spenders as resellers, causing them to be banned not just from promotions, but from being allowed to make any purchases of any type from S@H or a LEGO Store, sometimes even extending to some of their major retail partners like TRU. And some people were just stupid and actually told a S@H operator that they planned to flip a set as soon as they received it. Such buyers would then call up S@H/Consumer Affairs and lodge a complaint, or do so through their local LEGO Store’s manager, and sometimes get their buying rights turned back on. And probably some resellers managed to do the same thing, if they were on good terms with their local LEGO Store manager.
And so we stopped hearing about people being banned from making purchases, which suggests they have probably backed off of that entirely.