The 2016 New York Toy Fair is over and done and after that, there were also the Toy of the Year awards given out to the best toys from last year. Not surprisingly, LEGO was again in the running for some awards including winning the “Boy Toy of the Year” for the LEGO Star Wars: The Force Awakens Millennium Falcon (75105) which was the best toy developed specifically for boys of any age. If you haven’t checked out my in-depth review of it, you can read it here.
LEGO was also nominated for “Game of the Year” with LEGO Dimensions but lost out to the popular party Pie Face Game. Note that LEGO Dimensions was the only non-tradional tabletop game in the category.
Finally, Star Wars won “Property of the Year” for the licensor with the greatest success spreading its brand or property throughout the industry while generating interest and excitement. Obviously LEGO had some impact with the brand winning with all of the various LEGO Star Wars sets we got last year, especially with The Force Awakens sets.
LEGO had been in the running for various Toy of the Year awards in every year since the awards have been given out in 2000 and I won’t be surprised if they make the list again next year.
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“Boy toy of the year” makes me angry. It’s seems they missed one of the main themes of the movie. Lets stop assigning gender to toys and stop discouraging girls from playing with Lego and the like, and boys from playing with dolls. After all, action figures may come with guns, but they’re dolls, and my daughter is as ‘girly’ as they come and still rocks the hell out of building Lego already at 5 years old.
My thoughts exactly! I saw the ‘boy’ part of the category and just thought ‘how the hell is this JUST for boys?’ It’s such a backwards attitude. Particularly as the ‘Girls toy of the year’ went to ‘Shopkins Scoops Ice Cream Truck’ which I really, really don’t feel is anywhere near in the same league.
“No no, Sarah, the best toy for you is the pink, shopping-themed ice cream truck, only boys are allowed the big spaceship and superhero adventures, you stick with fashion and shopping’
If only they figured it out sooner then we may be enjoying Young Justice Season 3. The two big reasons CN killed YJ was lack of toy sales and that it got a large base of fangirls.
Kid flash: “And that’s a bad thing because…?”