Last month, LEGO and BrickLink updated their terms and conditions impacting resellers and they received some backlash from it. They have recently sent out another email clarifying their stance.
You can still have a personal LEGO Insiders account and a BrickLink account at the same time and use the points as usual. The red flag is repeated patterns of larger scale purchases for commercial resale.
Dear BrickLink® members,
We understand the recent update to the Terms and Conditions may have raised questions and we’d like to clarify a few key points.
BrickLink store owners with LEGO® Insiders memberships
Having a BrickLink store doesn’t automatically affect your LEGO® Insiders membership. You can use the same LEGO Account for both your BrickLink and your personal LEGO Insiders membership to earn and redeem points as usual. Your existing points aren’t at risk simply because you operate a BrickLink store.
Multiple accounts issue
While we know there is some concern around multiple accounts, we are working with our internal teams to adjust the Terms and Conditions to support the distinct needs of users on BrickLink, specifically our sellers. At this time, there is no action needed. If anything is needed, we will provide adequate notice.
What actions to avoid
LEGO® Insiders is a personal loyalty program and we want the benefits to be enjoyed by fans rather than used for commercial purposes. Redeeming points occasionally for personal use is great, but repeated patterns of larger scale use in support of commercial resale activities is something we’re trying to discourage. Any activity in violation will be handled on a case by case basis. That being said, there have been no mentions of accounts on BrickLink showing misuse of this benefit.
While we still want all fans to make the most of their points and rewards, our focus is on encouraging the community to use the amazing benefits of LEGO Insiders for personal rather than large scale commercial reasons.
We appreciate your loyalty as LEGO fans and as members of the BrickLink community. If you have further questions, please don’t hesitate to reach out.
When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.
The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.
We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/
