There was an interesting report earlier today by Time that The LEGO Group could be considering 3D printing as a business strategy. Could we be able to print our own bricks and minifigures in the future? The article states that LEGO is looking at ways to adapt to an age where things are going digital. Although LEGO does have an online presence, they want to grow that presence and they believe that 3D printing may be the way to go.

John Goodwin, LEGO’s CFO, states, “3-D printing is a fascinating development and certainly opens up a lot of new avenues. We are looking very intently at it and monitoring it, looking at what potential opportunities there are for consumers.”

Last week at The LEGO Group’s 2013 annual report, CEO Jørgen Vig Knudstorp stated in the press conference that LEGO wants to leverage digitalisation and 3D printing could be another way how the company could achieve that goal. Finally Mads Nipper, LEGO’s Chief Marketing Officer, notes 3D printing “might be an exciting opportunity to print your own bricks.” What do you think of the idea of creating your own bricks using 3D technology?