LEGO News, LEGO Reviews, and Discussions

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LEGO Reindeer Make & Take – November 13

LEGO has announced a new Make & Take event at Brand Stores with the LEGO Reindeer. The event will be held next week on Friday, November 13 at 5pm-7pm local time. The build features a little reindeer that you can use as an ornament for your tree.

Friday, November 13th 2026 from 5-7pm
A limited quantity will be available.

Dates and times referenced above are for participating stores in US & CA only.

Visit your local store page to find LEGO® Store events near you.

LEGO Reindeer make and take event is intended for participants aged 6+ years. The LEGO Reindeer model will be available on a first come first serve basis, at participating locations, while supplies last. LEGO Reindeer offer is valid on November 13th, from 5-7pm only. Limited to one LEGO Reindeer build per guest. LEGO Reindeer model cannot be purchased.

*This event will not take place at our new LEGO Store at Fritz Farm in Lexington, KY. Instead please join us for our Grand Opening celebrations!

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LEGO Black Friday 2026 Set Reveal Livestream

LEGO will be doing a Black Friday 2026 livestream on November 3 where they will be revealing a new set. They didn’t say what it was yet but the caption does say something BIG is coming. Last year’s livestream was for the LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D (10356) so we could see something in that scale. There will also be a Q&A with set designers and LEGO Insiders will have a chance to win a signed copy of the mystery set.

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LEGO Survey to Shape Future Gift with Purchase Offerings – Earn 300 Insiders Points

Check your emails for the latest LEGO newsletter (Here comes Santa Claus) as they are offering 300 Insiders points for doing a very short survey about LEGO gift with purchase experiences. They’ll give you a list of what 18+ sets you have purchases in the last 24 months and ask if you knew of any GWPs before purchasing. They’ll also ask if the GWPs influenced your purchasing decisions. Your answers will help LEGO make changes, if any, for future gift with purchase offerings.

Help shape the future of LEGO® Gift with Purchase

We’re looking for LEGO Insiders members to share their experiences with the Gift with Purchase they received when buying LEGO Retail Exclusives—specially designed LEGO sets available only through official LEGO retail channels, such as LEGO Stores or LEGO.com.

Your feedback will help us shape the future of our Gift with Purchase offerings. If you agree to participate in this study, you will be asked to complete a short survey about your experience.

As a thank you, participants who complete the short survey will receive 300 LEGO Insiders points.

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LEGO Halloween Ghost Street Make & Take – October 25

LEGO Brand Stores will be holding a Halloween themed Make & Take event this weekend for the LEGO Ghost Street. It will be held this Saturday, October 25 from 12pm-2pm local time. This event is free on a first come, first served basis.

*This event is hosted on Friday October 23rd, 2026 from 5-8pm at The LEGO Store at University Place and The LEGO Store at NorthPark Center
*This event is hosted on Saturday October 24th, 2026 from 12-3pm at The LEGO Store at Crocker Park
*This event is hosted on Saturday October 24th, 2026 from 12-2pm at The LEGO Store at Garden State in Paramus, NJ
*This event will not take place at The LEGO Store at CF Toronto Eaton Centre, instead please join us for our grand opening celebrations!

There is also a Scavenger Hunt going on from October 24-31. Find hidden scary creature builds around the store and get a treat, while supplies last.

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LEGO Inside Tour 2027 Registration Now Open

If you are looking to attend the LEGO Inside Tour 2027, registration is now open to the public. It is a three day event filled with activities and unique experiences that takes you through the LEGO House and the LEGO factory. At the end, you’ll also get a fun shopping experience and an exclusive set to take home. It does cost DKK25000​ which is about $3,800 per person but most people don’t regret going. Registration is open until October 16 and fans will be picked through a lottery process.

• March 17th – 19th
• April 7th – 9th
• April 21st – 23rd
• May 26th – 28th
• June 16th – 18th
• September 15th – 17th
• September 29th – October 1st
• October 13th – 15th
• November 3rd – 5th
• November​ 24th – 26th

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LEGO Blooming Rainbow Party Paid Building Event

LEGO Brand Stores this coming weekend will be having another building event but this time, it will be what I believe to be the first paid one for the Blooming Rainbow Party. The event will be held on October 17-18 and each spot will cost $5 each. You can sign up now at your nearest store and you’ll have to pay first. I’m not sure how popular these paid building events will be or if LEGO Stores will be doing more for the builders.

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LEGO SMART Play Sued for Patent Infringement

The LEGO Group has been sued by a patent company, May Patents Ltd., that alleges LEGO SMART Play infringes on three of its patents. According to Bloomberg, the patents in question are US Patent Nos. 11,192,002, 12,095,277, and 12,288,992 and they state that the LEGO SMART Brick and charger have similar features as the patented items including the accelerometer to produce an output signal and a visual display to give information to the user.

May Patent also allege that LEGO knew about the patents before SMART Play launched back in March and are looking for damages. Note that May Patents Ltd. is considered a Non-Practicing Entity (NPE) which is commonly known as patent trolls. They acquire patents not to manufacture products but to file lawsuits to get licensing fees and/or settlements.

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