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LEGO MRI Scanners Reduces Children’s Anxiety Worldwide

Back in February 2022, The LEGO Foundation started an initiative to donate LEGO MRI Scanners to hospitals worldwide to help ease children’s fears of using the machine. Today LEGO has announced that over one million children around the world have used the LEGO MRI Scanner set to reduce anxiety. Since 2023, more than 10,000 LEGO MRI Scanner sets have been donated to hospitals and health professionals around the world.

Play-based LEGO® MRI Scanner set reduces anxiety and sedation for children in hospitals worldwide

BILLUND, DENMARK, 13 October 2025 – Over one million children around the world have used the LEGO Group’s MRI Scanner set, helping transform a potentially stressful medical procedure through a playful, hands-on learning experience.

The set, which features a scanner, patient bed, waiting room, scanning room, staff minifigures and medical accessories, was designed by the LEGO Group and the LEGO Foundation to help children understand MRI procedures by learning through play. MRI scans are frequently used in pediatric care because they do not use radiation. But for many children, the experience can be overwhelming requiring them to lie still in a large, noisy machine for extended periods. As a result, sedation or general anesthesia is often used.

New research conducted by the LEGO Group revealed that 96% of healthcare professionals globally who used the LEGO MRI Scanner set say the model helps alleviate children’s anxiety, and 46% report that it has reduced the need for sedation or anesthesia during MRI procedures.

Since 2023, more than 10,000 LEGO MRI Scanner sets have been

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LEGO Virginia Factory Raises Final Steel Beam

The new LEGO factory in Virginia has reached a major construction milestone with the placement of the final steel beam on the main production building’s frame. The steel topping out marks the start of the next phase of construction for the factory which still remains on track to begin production in 2027. We’ve already touched on this before but there will be over 1,700 positions and you can sign up to get notified of any openings.

LEGO Manufacturing Virginia reaches major construction milestone at new U.S. factory ahead of 2027 opening

• The final steel beam was raised on the LEGO Group’s U.S. factory, marking progress towards the next construction phase.
• The over US $1.5 billion investment includes the factory and a regional distribution center. The factory will create more than 1,700 jobs and is set to open in 2027.
• The steel topping out milestone was celebrated with a signed beam and a 2.5-foot LEGO® brick tree – a playful take on the construction tradition.

VIRGINIA, USA, OCTOBER 1, 2025: Today, the LEGO Group’s U.S. factory site marked a major construction milestone with the placement of the final steel beam on the main production building’s frame. The symbolic ‘topping out’ moment signals the start of the next phase of construction for the state-of-the-art facility, which remains on track to begin production in 2027.

Jesus Ibañez, General Manager of LEGO Manufacturing Virginia, said: “This steel topping out marks a significant moment in our journey to build and open our new U.S. factory, bringing creativity and

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The LEGO Group Acquires LEGO and LEGOLAND Discovery Centers from Merlin Entertainments

The LEGO Group has announced that they have acquired LEGO and LEGOLAND Discovery Centers from Merlin Entertainments for £200 million. The deal includes 29 Centers in 9 countries and Merlin will continue to operate the 11 LEGOLAND Resorts around the world. We’ve already seen that you can earn LEGO Insiders points at select Discovery Centers and I’m guessing that they’ll roll it out to all of them now. The deal will close by the end of the year.

The LEGO Group to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments

• 29 Centres in 9 countries welcome 5 million visitors each year.
• Centres provide fans with unique brand and retail experiences that celebrate the fun and creativity of LEGO play.
• Merlin to continue operating LEGOLAND Resorts under licence from the LEGO Group.

BILLUND, DENMARK, 24 September 2025: The LEGO Group today announced it has agreed to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments. The acquisition will include 29 Centres in nine countries which attract around five million visitors each year.

LEGO Group CEO, Niels B Christiansen said: “We are excited to welcome the Discovery Centres to the LEGO Group and appreciate all that Merlin Entertainments has done to bring the LEGO brand to life through these attractions. They will be an important addition to our global network of retail stores and allow us to offer fans of all ages even more memorable hands-on brand and shopping experiences. We are looking forward to welcoming the dedicated Discovery Centre

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LEGO House Master Builder Stuart Harris Leaving Company in January 2026

In some rather shocking news that came out a few days ago, LEGO House Master Builder Stuart Harris has announced that he will be leaving his role in January 2026. Announced on his LinkedIn, Stuart will be leaving the company early next year which included 12 years at The LEGO House and 22 years total at The LEGO Group.

If you’ve attended the LEGO Inside Tour, Stuart was a mainstay over the years and has also had a hand in designing some of the LEGO House exclusives such as The Wooden Duck (40501), A Minifigure Tribute (40504), and this year’s LEGO Fabuland Tribute (40506).

But after 22 years with the LEGO Group including the last 12 at the LEGO House my time as a Master Builder there has come to an end. Being part of the original small design team back in 2013 developing all the guest experiences and some of the most spectacular models the LEGO Group has ever made it’s gratifying to see how much unleashed creativity and joy they bring to thousands of guests every year demonstrating the endless possibilities of the LEGO Brick

I will be working for LEGO House until the end of January 2026. So you know the drill dear network any interesting opportunities or leads* where I can bring some creativity, humour, and storytelling let me know!

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LEGO Opens Consumer and Shopper Engagement (CSE) Office in Tempe, Arizona

In more LEGO expansion news, LEGO has opened a new office in Tempe, Arizona for its new Consumer and Shopper Engagement (CSE) department. The CSE team will continue to support LEGO fans across the United States, answering questions and helping make their building experiences even more enjoyable. There are currently about 150 employees at the Tempe office with plans to grow to 180. If you’re looking to join, you can apply here.

Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team

Tempe, AZ, USA, 10 September, 2025: The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the Greater Phoenix area.

From here, the award-winning CSE team will continue to support LEGO® fans across the United States, answering questions and helping make their building experiences even more enjoyable.

Monika Lütke-Daldrup, Head of Consumer and Shopper Engagement, said: “Tempe is an exciting location for our Consumer and Shopper Engagement team in the US to continue their work with fans. LEGO colleagues across CSE have a unique opportunity every day to show customers that we care. The enthusiasm and passion we see for LEGO products inspires us to keep finding ways to make their experiences even better.”
WTCT 169

The CSE team is a global network of nearly 1,000 LEGO colleagues in China, Germany, Denmark, Singapore, the UK and the US. Together, they manage more than 4 million customer interactions each year,

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The LEGO Group and Kuehne+Nagel Opens New Distribution Center in Vietnam

The LEGO Group and Kuehne+Nagel have announced a new distribution center in Vietnam that will be helping support the Asia Pacific markets. The new distribution center will serve as a logistics hub for the Vietnam factory and will supply the markets in Australia, New Zealand, Malaysia, Singapore, and Japan, with other markets including India and Indonesia next year.

Kuehne+Nagel and the LEGO Group open new regional distribution centre in Vietnam to support Asia Pacific growth

• New regional distribution centre serves as logistics hub for the LEGO Group’s newly opened factory in Vietnam
• Second centre operated by Kuehne+Nagel and the LEGO Group following opening of Belgium regional distribution centre in 2024
• Kuehne+Nagel to provide end-to-end logistics solutions serving Asia Pacific region

Vietnam, September 10, 2025: Kuehne+Nagel and the LEGO Group are expanding their long-standing partnership with the opening of a new Regional Distribution Centre (RDC) in Dong Nai, Vietnam. The centre will serve as a distribution hub for products manufactured at LEGO Manufacturing Vietnam, the LEGO Group’s newest factory in Ho Chi Minh City which opened earlier this year.

At the time of its opening, the RDC will supply markets including Australia, New Zealand, Malaysia, Singapore, and Japan, with other markets including India, Indonesia and more planned to come in 2026. Kuehne+Nagel will manage end-to-end logistics operations for the RDC, including transport from the LEGO Group’s Vietnam factory and Mainland China, customs clearance, bonded warehousing, sea freight, and delivery to Local Distribution Centres (LDCs) throughout the region.

“Our new regional distribution centre in Dong

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LEGO Pick a Brick Standard Service Paused

If you’ve been on LEGO Pick a Brick the past week or so, you may have been disappointed to see that they have paused Standard Service for North America. First noticed by New Elementary, there are thousands of elements that cannot be purchased anymore except for the Bestsellers and LEGO has put up a banner notice. As of this post there are only 1,535 elements available for purchase with 1,455 of them in the Bestsellers list. LEGO’s Standard Service ships out of Billund, Denmark while the Bestsellers are shipped from Illinois.

There’s no official statement on why LEGO paused Standard Service but we can assume it is the result of the removal of the De Minimis exemption which started yesterday. The exception before allowed packages worth less than $800 to enter the US without paying customs on it. With the exemption removed, there are now country specifc tariffs in effect even though a federal appeals court struck down many of Trump’s tariffs. The implementation of the court’s order has been delayed until October.

We’ll just have to wait and see what happens especially with the holiday season rolling around. I guess BrickLink will see a little uptick of orders but international sellers may also be impacted because other countries also have suspended or restricted shipments to the US.

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